MKT421T ACTUAL EXAM PAPER 2026 FULL
QUESTIONS AND CORRECT ANSWERS
GRADED A+
●● systematic error. Answer: Caused by some imperfect aspect of
research design, execution or respondents
●● Non-Respondent Error. Answer: Error that the respondent is not
responsible for creating, such as when the interviewer marks a response
incorrectly.
●● respondent error/bias. Answer: A bias that occurs when respondents
tend to answer questions with a
certain slant that consciously
or unconsciously misrepresents
the truth
●● Acquiescence bias. Answer: bias that results because some
individuals tend to agree with all questions
●● Extremity bias. Answer: some individuals tend to use extremes when
responding to questions
, ●● interviewer bias. Answer: bias that occurs because the presence of
the interviewer influences answers
●● Auspices bias. Answer: respondents being influenced by the
organization conducting the study, or the person the study is about
●● Social desirability bias. Answer: caused by respondents' desire to
gain prestige or appear in a different social role (smarter, richer, more
Savvy, etc. etc.).
●● Administrative Error. Answer: Improper administration of the
research task
●● Interviewer cheating. Answer: filling in fake answers or falsifying
interviewees
●● Data processing error. Answer: incorrect data entry, computer
programming, or other procedural errors during the analysis stage. (i.e.
String Variables)
●● Sample selection error. Answer: improper sample design or sampling
procedure execution (tequila).
●● Interviewer error. Answer: field mistakes
QUESTIONS AND CORRECT ANSWERS
GRADED A+
●● systematic error. Answer: Caused by some imperfect aspect of
research design, execution or respondents
●● Non-Respondent Error. Answer: Error that the respondent is not
responsible for creating, such as when the interviewer marks a response
incorrectly.
●● respondent error/bias. Answer: A bias that occurs when respondents
tend to answer questions with a
certain slant that consciously
or unconsciously misrepresents
the truth
●● Acquiescence bias. Answer: bias that results because some
individuals tend to agree with all questions
●● Extremity bias. Answer: some individuals tend to use extremes when
responding to questions
, ●● interviewer bias. Answer: bias that occurs because the presence of
the interviewer influences answers
●● Auspices bias. Answer: respondents being influenced by the
organization conducting the study, or the person the study is about
●● Social desirability bias. Answer: caused by respondents' desire to
gain prestige or appear in a different social role (smarter, richer, more
Savvy, etc. etc.).
●● Administrative Error. Answer: Improper administration of the
research task
●● Interviewer cheating. Answer: filling in fake answers or falsifying
interviewees
●● Data processing error. Answer: incorrect data entry, computer
programming, or other procedural errors during the analysis stage. (i.e.
String Variables)
●● Sample selection error. Answer: improper sample design or sampling
procedure execution (tequila).
●● Interviewer error. Answer: field mistakes
