MKT421T EXAMINATION TEST 2026
ADVANCED QUESTIONS AND SOLUTIONS
FULLY SOLVED A+
●● Carmex uses key Facebook metrics such as "likes" and
"engagement" to keep up with the size and activity of Carmex's
Facebook audience. In what stage of the marketing research approach
would the Carmex manager determine the number of current Facebook
likes and level of engagement activity? Answer: - Define the problem.
- Develop findings.
- Collect relevant information. [CORRECT]
- Take marketing actions.
- Develop the research plan.
●● If Carmex sent an email survey to each email address registered
through its Facebook page to determine what the demographic profile of
its average Facebook fan looked like, this would be an example of
________ data gathering. Answer: - Unreliable
- Primary [CORRECT]
- Secondary
- Tertiary
- Biased
, ●● In addition to Facebook research, Carmex uses retailer checkout
scanner data to determine which formulations of Carmex are most
popular. This type of primary data gathered through the front-end
checkout data is classified as ________ data. Answer: - Focus Group
- Observational [CORRECT]
- Personal Interview
- Click-through
- Survey
●● Assume Carmex used both the poll and the contest on Facebook in
an attempt to increase "engagement" and "likes" on the Carmex page. If
"likes" did not increase but "engagement" increased by 10 percent, one
would conclude that the contest was ________ successful at driving
results than the poll. Answer: - Far more
- Less [CORRECT]
- More
- Equally
- Fractionally
●● Prince Sports has adopted social media marketing in its promotion
strategy because social media like Facebook has a significant impact
among younger customers. This is an example of how Prince is using
________ segmentation. Answer: - Psychographic
- Product Usage
- Geographic
ADVANCED QUESTIONS AND SOLUTIONS
FULLY SOLVED A+
●● Carmex uses key Facebook metrics such as "likes" and
"engagement" to keep up with the size and activity of Carmex's
Facebook audience. In what stage of the marketing research approach
would the Carmex manager determine the number of current Facebook
likes and level of engagement activity? Answer: - Define the problem.
- Develop findings.
- Collect relevant information. [CORRECT]
- Take marketing actions.
- Develop the research plan.
●● If Carmex sent an email survey to each email address registered
through its Facebook page to determine what the demographic profile of
its average Facebook fan looked like, this would be an example of
________ data gathering. Answer: - Unreliable
- Primary [CORRECT]
- Secondary
- Tertiary
- Biased
, ●● In addition to Facebook research, Carmex uses retailer checkout
scanner data to determine which formulations of Carmex are most
popular. This type of primary data gathered through the front-end
checkout data is classified as ________ data. Answer: - Focus Group
- Observational [CORRECT]
- Personal Interview
- Click-through
- Survey
●● Assume Carmex used both the poll and the contest on Facebook in
an attempt to increase "engagement" and "likes" on the Carmex page. If
"likes" did not increase but "engagement" increased by 10 percent, one
would conclude that the contest was ________ successful at driving
results than the poll. Answer: - Far more
- Less [CORRECT]
- More
- Equally
- Fractionally
●● Prince Sports has adopted social media marketing in its promotion
strategy because social media like Facebook has a significant impact
among younger customers. This is an example of how Prince is using
________ segmentation. Answer: - Psychographic
- Product Usage
- Geographic
