age 1 of 152
,age 2 of 152
WGU D373 Product Management OA & PA Exam
What is brand awareness? .......Answer.........The first step in
cultivating meaning, for long lasting brand, relationships
typically begins with brand identity, seeing, hearing, or
interacting with a Brand through the senses
Market segmentation .......Answer.........Dividing a market through
variables such as age, gender, education level, family size,
occupation, income, and more
Psychographic .......Answer.........Focus on the intrinsic traits the
target customer has, such as values, personalities, interests,
attitudes, conscious and subconscious motivators, lifestyles, and
opinions
Behavioral .......Answer.........The way customers go through their
decision making and buying processes, including attitudes
,age 3 of 152
towards the brand, the way they use it, and their knowledge
base
What is brand identity? .......Answer.........Stimulate senses and
enables customers to initially relate to companies
What is brand positioning? .......Answer.........To create a unique
place in peoples minds when they think of a brand
What is brand preference? .......Answer.........A goal for brand
which hopefully leads to brand loyalty and brand relevance
What is brand relevance? .......Answer.........Consider the nirvana
for brands because they are the only relevant choice for
customers
, age 4 of 152
What is brand architecture? .......Answer.........Prefers to have
company set up brands and products within categories and
subcategories
What is brand storytelling? .......Answer.........Weaving the
narrative of the brand - the Y, the purpose, the reason - with
emotions and feelings that entice people to follow or care about
a brand beyond just the products and services it sells
Target customers .......Answer.........Customers based on a
predefined geographic boundary
What is marketing? .......Answer.........The set of institutions and
processes for creating, communicating, delivering, and
exchanging offers that have value for customers, clients,
partners, and society
,age 2 of 152
WGU D373 Product Management OA & PA Exam
What is brand awareness? .......Answer.........The first step in
cultivating meaning, for long lasting brand, relationships
typically begins with brand identity, seeing, hearing, or
interacting with a Brand through the senses
Market segmentation .......Answer.........Dividing a market through
variables such as age, gender, education level, family size,
occupation, income, and more
Psychographic .......Answer.........Focus on the intrinsic traits the
target customer has, such as values, personalities, interests,
attitudes, conscious and subconscious motivators, lifestyles, and
opinions
Behavioral .......Answer.........The way customers go through their
decision making and buying processes, including attitudes
,age 3 of 152
towards the brand, the way they use it, and their knowledge
base
What is brand identity? .......Answer.........Stimulate senses and
enables customers to initially relate to companies
What is brand positioning? .......Answer.........To create a unique
place in peoples minds when they think of a brand
What is brand preference? .......Answer.........A goal for brand
which hopefully leads to brand loyalty and brand relevance
What is brand relevance? .......Answer.........Consider the nirvana
for brands because they are the only relevant choice for
customers
, age 4 of 152
What is brand architecture? .......Answer.........Prefers to have
company set up brands and products within categories and
subcategories
What is brand storytelling? .......Answer.........Weaving the
narrative of the brand - the Y, the purpose, the reason - with
emotions and feelings that entice people to follow or care about
a brand beyond just the products and services it sells
Target customers .......Answer.........Customers based on a
predefined geographic boundary
What is marketing? .......Answer.........The set of institutions and
processes for creating, communicating, delivering, and
exchanging offers that have value for customers, clients,
partners, and society
