WGU D077 EXAM WITH 100% CORRECT
ANSWERS 2026
Marketing yMix y y( ycorrect yanswers y) ythe yset yof ytactical ymarketing ytools y- yproduct,
yprice, yplace, yand ypromotion y- ythat ythe yfirm yblends yto yproduce ythe yresponse yit ywants
yin ythe ytarget ymarket. y
y
product y y( ycorrect yanswers y) yRefers yto ygoods, yservices, yor yeven yideas. y
y
Product yLife yCycle y y( ycorrect yanswers y) yintroduction, ygrowth, ymaturity, ydecline y
y
product ymix y y( ycorrect yanswers y) yconsists yof yall yof ythe yproduct ylines yoffered yby yan
yorganization y
y
price y y( ycorrect yanswers y) ythat ywhich yis ygiven yup yin yan yexchange yto yacquire ya ygood yor
yservice y
y
price yskimming y y( ycorrect yanswers y) yA ypricing ystrategy ythat yinvolves ysetting yprices
yhigher ythan ythose yof ythe ycompetition, ythe ylowering yas ycompetition ygrows. y
y
penetration ypricing y y( ycorrect yanswers y) ysetting ya ylow yinitial yprice yon ya ynew yproduct yto
yappeal yimmediately yto ythe ymass y market yand ygain ymarket yshare y
y
leader ypricing y y( ycorrect yanswers y) ysetting ysome yvery ylow yprices yto yget ycustomers yinto
yretail ystores y
y
Bundling y y( ycorrect yanswers y) ygrouping ytwo yor ymore yproducts ytogether yand ypricing ythem
yas ya yunit y
y
prestige ypricing y y( ycorrect yanswers y) ysetting ya yhigh yprice yso ythat yquality yor ystatus
yconscious yconsumers ywill ybe yattracted yto ythe yproduct yand ybuy yit y
y
Competitive yPricing yStrategies y y( ycorrect yanswers y) yPricing ystrategy ydesigned yto
ydeemphasize yprice yas ya ycompetitive yvariable yby ypricing ya ygood yor yservice yat ythe ylevel
yof ycomparable yofferings. y
y
promotion y y( ycorrect yanswers y) yInforming yand yinfluencing ycustomers yto ybuy ya yproduct:
ytraditional yadvertising, ysales ypromotion, ypublic yrelations, ypersonal yselling, yand ydigital
ymarketing. y
y
Guerilla yMarketing y y( ycorrect yanswers y) yLook yit yup. y
y
Integrated yMarketing yCommunications y y( ycorrect yanswers y) ycarefully yintegrating yand
ycoordinating ythe ycompany's ymany ycommunications ychannels yto ydeliver ya yclear,
yconsistent, yand ycompelling ymessage yabout ythe yorganization yand yits yproducts y
y
ANSWERS 2026
Marketing yMix y y( ycorrect yanswers y) ythe yset yof ytactical ymarketing ytools y- yproduct,
yprice, yplace, yand ypromotion y- ythat ythe yfirm yblends yto yproduce ythe yresponse yit ywants
yin ythe ytarget ymarket. y
y
product y y( ycorrect yanswers y) yRefers yto ygoods, yservices, yor yeven yideas. y
y
Product yLife yCycle y y( ycorrect yanswers y) yintroduction, ygrowth, ymaturity, ydecline y
y
product ymix y y( ycorrect yanswers y) yconsists yof yall yof ythe yproduct ylines yoffered yby yan
yorganization y
y
price y y( ycorrect yanswers y) ythat ywhich yis ygiven yup yin yan yexchange yto yacquire ya ygood yor
yservice y
y
price yskimming y y( ycorrect yanswers y) yA ypricing ystrategy ythat yinvolves ysetting yprices
yhigher ythan ythose yof ythe ycompetition, ythe ylowering yas ycompetition ygrows. y
y
penetration ypricing y y( ycorrect yanswers y) ysetting ya ylow yinitial yprice yon ya ynew yproduct yto
yappeal yimmediately yto ythe ymass y market yand ygain ymarket yshare y
y
leader ypricing y y( ycorrect yanswers y) ysetting ysome yvery ylow yprices yto yget ycustomers yinto
yretail ystores y
y
Bundling y y( ycorrect yanswers y) ygrouping ytwo yor ymore yproducts ytogether yand ypricing ythem
yas ya yunit y
y
prestige ypricing y y( ycorrect yanswers y) ysetting ya yhigh yprice yso ythat yquality yor ystatus
yconscious yconsumers ywill ybe yattracted yto ythe yproduct yand ybuy yit y
y
Competitive yPricing yStrategies y y( ycorrect yanswers y) yPricing ystrategy ydesigned yto
ydeemphasize yprice yas ya ycompetitive yvariable yby ypricing ya ygood yor yservice yat ythe ylevel
yof ycomparable yofferings. y
y
promotion y y( ycorrect yanswers y) yInforming yand yinfluencing ycustomers yto ybuy ya yproduct:
ytraditional yadvertising, ysales ypromotion, ypublic yrelations, ypersonal yselling, yand ydigital
ymarketing. y
y
Guerilla yMarketing y y( ycorrect yanswers y) yLook yit yup. y
y
Integrated yMarketing yCommunications y y( ycorrect yanswers y) ycarefully yintegrating yand
ycoordinating ythe ycompany's ymany ycommunications ychannels yto ydeliver ya yclear,
yconsistent, yand ycompelling ymessage yabout ythe yorganization yand yits yproducts y
y
