WGU D077 EXAM WITH 100% CORRECT ANSWERS 2026

WGU D077 EXAM WITH 100% CORRECT
ANSWERS 2026


Marketing y y y( ycorrect yanswers y) y ya yset yof yactivities yrelated yto ycreating, ycommunicating,
ydelivering, yand yexchanging yofferings ythat yhave yvalue yfor yothers y
y

Identify ythe yneed, ysatisfy ythe yneed, y& yretain ythe ycustomer. y y y( ycorrect yanswers y) y yIf ya
ycompany yis yselling yCharcoal yactivated yToothpaste, ywhat yare ythe yset yof ymarketing

yactivities yassociated ywith ythis yproduct? y
y

Sales y y y( ycorrect yanswers y) y yincorporates yactually y_____the ycompany's yproducts yor
yservice yto yits ycustomers. y
y

Marketing y y y( ycorrect yanswers y) y yis ythe yprocess yof ycommunicating ythe yvalue yof ya
yproduct yor yservice yto ycustomers yso ythat ythe yproduct yor yservice ysells. y
y

Good y y y( ycorrect yanswers y) y yphysical yproduct ymanufactured yby ya ybusiness-tangible
y(tshirt, ytoothpaste, yveggies) y
y

Service y y y( ycorrect yanswers y) y yintangible yproduct yoffered yby ya ybusiness y(notarization,
ypedicure, ymassage, yetc.) y
y

Product, yPrice, yPlace yand yPromotion y y y( ycorrect yanswers y) y yIdentify ythe yfour yelements yin
ythe yMarketing ymix? y
y

Product y y y( ycorrect yanswers y) y ysomething yoffered yin yexchange, yand yfor ywhich ymarketing
yactions yare ytaken yand ymarketing ydecisions ymade. y
y

Price y y y( ycorrect yanswers y) y yis ysomething ygiven yin yexchange yfor ya yproduct, y______may
ybe ymonetary yor ynonmonetary y(such yas ywaiting yin ylong ylines yfor ya yrestaurant yor ygiving

yblood yat ythe ylocal yblood ybank). y__________ yhas ymany ynames, ysuch yas yrent, yfees,

ycharges, yand yothers y
y

Promotion y y y( ycorrect yanswers y) y yincludes yseveral ydifferent ycomponents—traditional
yadvertising, ysales y_______, ypublic yrelations, ypersonal yselling, ysocial ymedia, yand ydigital

ymarketing. yHow yyou yinform ycustomers yabout ythe yproduct. y
y

Place y y y( ycorrect yanswers y) y yGetting ythe yproduct yon ythe yshelves yin ya ystore. yinvolves
ysome y method yof ygetting ythe yproduct yfrom ythe ycreator yof ythe yproduct yto ythe ycustomer

yintroductory, ygrowth, ymaturity, ydecline y y y( ycorrect yanswers y) y yWhat yis yProduct ylife ycycle

ystage? y
y

Product yMix y y y( ycorrect yanswers y) y ythe ycomplete yrange yof yproducts yoffered yfor ysale yby ya
ycompany ythroughout yits yproduct ylines, yalso yknown yas yproduct yassortment y
y

, Product yLines y y y( ycorrect yanswers y) y ydetermines ythe yproduct ywidth. ySeries yof yproducts ya
y

company yoffers yin ya yseries yof ysimilar yproducts yunder ya ysingle ybrand. y
y

Product yWidth y y y( ycorrect yanswers y) y yAdult yCare y(AC), yBaby/Child yCare y(BC), yFamily y
Care y(FC) y
y

Product yDepth y y y( ycorrect yanswers y) y y# yof yversions yoffered yfor yeach yproduct yin ythe
yproduct yline y(adding yto ythe ysub-products yor yversions yin ya yproduct yline) y
y

Prestige yPrices y y y( ycorrect yanswers y) y yPrice yhigh yto ydenote ystatus. y
y

Price ySkimming y y y( ycorrect yanswers y) y yhigh yprice, ydistinct yproducts. y
yexclusive/limited yitems ythat ycan ybe ybought yat yone yretailer yor ywith yre-sellers. y
y

Competitive yPricing y y y( ycorrect yanswers y) y yPrice yrelative yto ycompetitors. yhello yfresh yand
ybutcher ybox ycharging yaround ythe ysame yfor y6 ymeals y
y

Penetration yPricing y y y( ycorrect yanswers y) y ylow yprice, yincrease yvolume. y
y

Leader ypricing y y y( ycorrect yanswers y) y yprice ybelow ynormal ymark-up. y
y

Price yBundling y y y( ycorrect yanswers y) y yGrouping ytwo yor ymore yproducts ywith yone yprice. y
y

Traditional yadvertising y y y( ycorrect yanswers y) y yAny ypaid yform yof ynonpersonal ypromotion
yby yan yidentified ysponsor ythat yis ydelivered ythrough ytraditional ymedia ychannels. y
y

Personal yselling y y y( ycorrect yanswers y) y yA yface-to-face ypresentation yto ya yprospective
ybuyer, yoften ybased yon ylong-term yrelationships. y
y

Sales ypromotion y y y( ycorrect yanswers y) y yMarketing yactivities ythat ystimulate yconsumer
ybuying, yincluding ycoupons yand ysamples, ydisplays, yshows yand yexhibitions,

ydemonstrations, yand yother ytypes yof yselling yefforts y
y

Public yrelations y y y( ycorrect yanswers y) y yThe ypractice yof ycreating yand ymaintaining ypublic
ygoodwill ythrough ypublicity yand ynonpaid yforms yof ycommunication: ysuch yas yspecial

yevents. y
y

Social ymedia y y y( ycorrect yanswers y) y yThe yuse yof y_________platforms ysuch yas yFacebook,
yTwitter, yPinterest, yInstagram, yand yvarious yblogs yto ygenerate y"buzz" yabout ya yproduct yor

ycompany. y
y

E-commerce y y y( ycorrect yanswers y) y yBuying yand yselling yof ygoods yand yservices yover ythe
yInternet yusing ywebsites yand/or ymobile yapplications: y
y

Online yadvertising y y y( ycorrect yanswers y) y yThe yuse yof ythe yinternet yto yadvertise yis ya yform
yof ypromotion ythat ycomes yin ymany yforms yincluding yonline ybanner yads, ypop-up yads,

yvideo yadvertisements, yetc. y
y

Content ymarketing y y y( ycorrect yanswers y) y yPromotion ythrough ythe ycreation yand ysharing yof
ymessages yand ymaterials ydesigned yto ystimulate yinterest yin ya yproduct y
y

Content ymarketing y y y( ycorrect yanswers y) y yA ysubset yof ydigital ymarketing, y