SOLUTION COMPENDIUM
◉Interest. Answer: Holding the costumers interest to convince them
that they really want the product.
◉Desire. Answer: getting the costumers emotionally attached to the
brand or product.
◉Action. Answer: Advertisers create urgency so that the customers
take action. (Buying the product)
◉urgency. Answer: die Dringlichkeit
◉to align. Answer: anpassen
◉brand awarness. Answer: Markenbewusstsein
◉to foster. Answer: Pflegen, erregen