CORRECT SOLUTIONS .
Pharmaceuticals - Correct Answer -Medicines and vaccines for human and animal use.
Products may have a trademark (brand) name or be generic; and they may be prescription or
over-the counter.
Diagnostic - Correct Answer -Equipment and supplies used in screening, detecting, and
monitoring disease. Can range from simple home testing kits to sophisticated diagnostic
imaging technologies.
Medical Devices - Correct Answer -Advanced instrumentation and appliances used for
medical therapy, such as joint replacements, implantable defibrillators, and pacemakers. Also
includes drug delivery devices such as syringes, infusion pumps, metered-dose inhalers, and
transdermal patches.
Medical Supplies - Correct Answer -Commodity, high-volume supplies such as surgical
gowns and gloves.
Durable Medical Equipment - Correct Answer -Reusable products for health-related use in
the home, such as walkers, wheelchairs, oxygen equipment, prosthetics and hospital beds.
What countries are pharmaceutical sales the highest? - Correct Answer -United States,
Western Europe, and Japan.
The U.S. accounts for roughly __________ of the world's pharmaceutical revenues. - Correct
Answer -50%
Two factors have significantly contributed to recent growth in the pharmaceutical industry
are? - Correct Answer -Population growth and increasing life expectancies.
What is the predicted relationship between pharmaceutical companies and genomic research
facilities? - Correct Answer -Partnerships between pharmaceutical companies and genomic
research facilities will not prove immediately profitable.
1
,Prescription drug therapy is cost effective for insurance companies and health care providers.
True or False? - Correct Answer -True
The high price of health care is explained by the high price of medicines. True or False? -
Correct Answer -False
One of the oldest and least effective pharmaceutical marketing techniques is DTC (direct-to-
consumer) advertising. True or False? - Correct Answer -False
What influences the number of districts in a region? - Correct Answer -The region's
population.
What is an example of the regionalization of healthcare delivery systems? - Correct Answer -
California and Florida have different prescription reimbursement policies.
What is the heart of a pharmaceutical sales team? - Correct Answer -District Manager.
How many territories are in a typical district? - Correct Answer -8-12
What is the most effective method for grabbing market share? - Correct Answer -
Comparative selling.
The average review time for a new drug is 18 months, down from almost 3 years in 1996.
True or False? - Correct Answer -True
What are some questions reps should ask a physician? - Correct Answer -Why do you prefer
the competitor's drug to ours? What do they like and dislike about it? Which patient types is
the drug being used for? What are the results and side effects, if any?
Note: Careful questioning and listening enables reps to craft effective messages based on
each physician's specific needs.
2
, Pharmaceutical reps mainly visit pharmacies. True or False? - Correct Answer -False.
Pharmaceutical reps mainly visit/target physicians.
It usually takes only 1-2 calls on a physician before he or she prescribes your product. True or
False? - Correct Answer -False. Your success ultimately depends on your relationship with
the physician. This takes time. Persistence is key.
The pharmacist may dispense a product other than what the physician prescribed. True or
False? - Correct Answer -True. The pharmacist can either (1) dispense a generic; (2) The
pharmacist calls the doctor and requests permission to dispense a different medication.
According to chapter 2 of your manual which of the following classifies as payers?
(a) employers
(b) patients
(c) pharmacists
(d) physicians - Correct Answer -(a) employers
Some third party payers include the insurance company, the employer, managed care
organization, or the U.S. government (Medicare/Medicaid).
What defines ethical pharmaceutical companies? - Correct Answer -Pharmaceutical
companies that research and develop novel drugs.
Thanks to modern medicine how long are people newly diagnosed with HIV expected to
live? - Correct Answer -Another 50 years.
How much has the average American lifespan increased since 1890? - Correct Answer -30
years
What is a treatment group? - Correct Answer -A group of patients assigned to receive specific
treatment.
What is the main difference between a blinded and double-blinded study? - Correct Answer -
In a double blinded study, neither the staff nor the study participants know which subjects are
in the experimental group and which subjects are in the control group.
3