WITH VERIFIED SOLUTIONS .
T/F: Pharmaceuticals are arguably the most socially important healthcare product. - Correct
Answer -True Pg 1
T/F: Pharmaceutical development is a high-risk undertaking, in which many promising leads
prove disappointing. - Correct Answer -True Pg 2
Pharmaceutical sales are highest in which geographical regions? - Correct Answer -The U.S.,
Western Europe, and Japan (Pg3)
The U.S. accounts for about ____ of the world's pharmaceutical revenues. - Correct Answer -
B. 50% (pg3)
What has fueled recent growth in the pharmaceutical industry? - Correct Answer -population
growth and increased life expectancies (pg4)
According to your manual, which statement accurately describes the predicted relationship
between pharmaceutical companies and genomic research facilities? - Correct Answer -
partnerships between pharmaceutical companies and genomic companies will not prove
immediately profitable. (pg4)
T/F: Prescription drug therapy is not cost-effective for insurance companies and healthcare
providers. - Correct Answer -False (pg4)
T/F: The high price of healthcare is explained by the high price of medicines. - Correct
Answer -False (pg5)
T/F: One of the oldest and least effective pharmaceutical marketing techniques is DTC
(direct-to-consumer) advertising. - Correct Answer -False (pg5)
1
,What influences the number of districts in a region? - Correct Answer -the region's
population
What is an example of the regionalization of healthcare delivery systems? - Correct Answer -
California and Florida have different prescription reimbursement policies.
T/F: The heart of a pharmaceutical sales team is the Regional Manager. - Correct Answer -
False
T/F: Most DMs did not start as representatives. - Correct Answer -False (pg7)
How many territories are in a typical district? - Correct Answer -B. 8 to 12 (pg6)
What is the most effective method for grabbing market share? - Correct Answer -A.
comparative selling (pg10)
T/F: Pharmaceutical reps mainly visit pharmacies. - Correct Answer -False (pg11)
T/F:It usually only takes 1-2 calls to a physician before he or she commits to prescribing your
product. - Correct Answer -False (pg12)
T/F: The pharmacist may dispense a product other than what the physician prescribed -
Correct Answer -True (pg12)
Who classifies as payers? - Correct Answer -Employers
What defines ethical pharmaceutical companies? - Correct Answer -researching and
developing novel drugs
T/F: One of the most disappointing results of the pharmaceutical industry's continued
investment in R & D is the few new drugs being approved and in development. - Correct
Answer -False (pg15)
2
, How long are people newly diagnosed with HIV expected to live? - Correct Answer -another
50 years (pg16)
How much has the average American lifespan increased since 1890? - Correct Answer -
almost 10 years (pg17)
What is a treatment group? - Correct Answer -a group of patients assigned to receive a
specified treatment (pg18)
What is the main difference between a blinded and double-blinded study? - Correct Answer -
In a double blind study, neither the study staff nor the study participants know which subjects
are in the experimental group and which in the control. (pg18)
What does asymptomatic mean? - Correct Answer -not exhibiting signs or symptoms (pg18)
Which term denotes the study of bodily functions (as opposed to structures)? - Correct
Answer -physiology (pg 19)
T/F: In its broadest definition, a drug is any substance that produces a physical or
psychological change in the body. - Correct Answer -True (pg20)
How does the Federal Food, Drug and Cosmetic Act (FFDCA) define a drug? - Correct
Answer -any substance intended for use in the diagnosis, cure, mitigation, treatment or
prevention of disease, or a substance other than food intended to affect the structure or
function of the body (pg20)
Which statement about vitamins is CORRECT? - Correct Answer -Most of the body's
required vitamins must be taken in from outside the body. (pg21)
T/F: ADME testing measures the rate at which the body absorbs the drug, distributes it to the
organs necessary to produce the desired effect, metabolizes it into waste material and then
excretes it from the body. - Correct Answer -True (pg22)
ADME testing is primarily used in what field? - Correct Answer -pharmacokinetics (pg22)
3