MGT 6311 PRACTICE SOLUTION TEST 2026
QUESTIONS AND ANSWERS GRADED A+
●● QR code.
Answer: quick response code. a machine readable code like a barcode
that can be used to store information like URLs and can be read by an
app through the camera of a smartphone.
●● 9 principles of mobile.
Answer: personal, always carried, always on, build in payment, available
point of creative inspiration, accurate audience measure, social context,
augmented reality, digital interface
●● defining mobile channels.
Answer: SMS/MMS, USSD (menu of options when customer calls you),
beacon (low energy bluetooth device), AR/VR
●● mobile benefits.
Answer: hyper local and interactive marketing, which can greatly
increase engagement. People spend more time online than with any other
media, much on mobile. measure & optimize along the way.
●● call to action.
, Answer: a phrase written to motivate the reader to take action such as
sign up for our newsletter or book car hire today
●● email service provider.
Answer: a service that helps you design and send emails
●● hard bounce.
Answer: the failed delivery of email communication due to an
undeviating reason like a non existent address
●● Internet protocol.
Answer: an exclusive number that is used to represent every single
computer in a network
●● internet service provider.
Answer: The company providing you access to the Internet, for example,
MWEB, AOL and Yahoo!
●● open rate.
Answer: The percentage of emails determined as opened out of the total
number of emails sent
●● opt-in.
QUESTIONS AND ANSWERS GRADED A+
●● QR code.
Answer: quick response code. a machine readable code like a barcode
that can be used to store information like URLs and can be read by an
app through the camera of a smartphone.
●● 9 principles of mobile.
Answer: personal, always carried, always on, build in payment, available
point of creative inspiration, accurate audience measure, social context,
augmented reality, digital interface
●● defining mobile channels.
Answer: SMS/MMS, USSD (menu of options when customer calls you),
beacon (low energy bluetooth device), AR/VR
●● mobile benefits.
Answer: hyper local and interactive marketing, which can greatly
increase engagement. People spend more time online than with any other
media, much on mobile. measure & optimize along the way.
●● call to action.
, Answer: a phrase written to motivate the reader to take action such as
sign up for our newsletter or book car hire today
●● email service provider.
Answer: a service that helps you design and send emails
●● hard bounce.
Answer: the failed delivery of email communication due to an
undeviating reason like a non existent address
●● Internet protocol.
Answer: an exclusive number that is used to represent every single
computer in a network
●● internet service provider.
Answer: The company providing you access to the Internet, for example,
MWEB, AOL and Yahoo!
●● open rate.
Answer: The percentage of emails determined as opened out of the total
number of emails sent
●● opt-in.
