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[Section 1: Strategic Decision-Making Framework (Questions 1-
15)]
Core Strategy Components, Competitive Advantage Drivers, Market Positioning,
Balanced Scorecard Approach, Year 6 Strategic Progression
Q1. In GLO-BUS, companies compete in two product categories across four
geographic regions. Which four regions constitute the global market arena?
A. North America, South America, Europe, Asia
B. North America, Europe-Africa, Asia-Pacific, Latin America
C. United States, Canada, Mexico, Brazil
D. Eastern Europe, Western Europe, Middle East, Africa
Correct Answer: B. North America, Europe-Africa, Asia-Pacific, Latin America
[CORRECT]
Rationale: GLO-BUS operates in four geographic regions: North America, Europe-
Africa, Asia-Pacific, and Latin America . All companies assemble products in Taiwan and
sell to buyers in these four regions, with exchange rate adjustments applied to each.
Options A, C, and D do not match the GLO-BUS market structure. GLO-BUS Strategic
Principle: Understanding regional demand differences and exchange rate impacts is
foundational to global strategy formulation. Financial Impact: Exchange rate
fluctuations (capped at ±20% per period) directly affect net revenues and require
strategic pricing adjustments by region . Competitive Positioning Note: Companies
can pursue global standardization or regional customization strategies.
,Q2. Your company's Board of Directors has set five performance targets. Which of
the following is NOT one of the five official performance measures used to
calculate your Investor Expectation Score?
A. Earnings Per Share (EPS)
B. Return on Assets (ROA)
C. Credit Rating
D. Image Rating
Correct Answer: B. Return on Assets (ROA) [CORRECT]
Rationale: The five performance measures are: EPS, ROE (Return on Equity), Stock
Price, Credit Rating, and Image Rating—each typically weighted at 20% . ROA is
reported in financial statements but is NOT one of the five scored performance
measures. This is a signature GLO-BUS trap—ROA is informative but does not directly
affect scoring. GLO-BUS Strategic Principle: Focus decision-making on the five scored
metrics; ROA is useful for internal analysis but not for scoring optimization. Financial
Impact: Misallocating resources to optimize ROA instead of ROE/EPS can reduce
overall performance scores. Competitive Positioning Note: Industry leaders typically
excel on all five measures simultaneously.
Q3. At the end of Year 5, your company's EPS was $0.75. The Year 6 EPS target is
$1.25. Which growth rate does this represent, and why is this target achievable in
Year 6?
A. 40% growth; achievable through moderate operational improvements
B. 66.7% growth; achievable through strategic investments in capacity, marketing, and
product quality
C. 25% growth; easily achievable with status quo decisions
D. 100% growth; requires radical restructuring
Correct Answer: B. 66.7% growth; achievable through strategic investments in
capacity, marketing, and product quality [CORRECT]
,Rationale: Year 6 EPS target of $1.25 represents 66.7% growth from $0.75 . This
significant jump is achievable because Year 6 is the mid-point where early investments
in capacity, P/Q ratings, and marketing begin generating returns. The drone segment
(emerging since Year 5) contributes additional revenue streams. Option A understates
the growth rate. Option C is incorrect—status quo decisions will not achieve this target.
Option D overstates the difficulty. GLO-BUS Strategic Principle: Year 6 is the transition
from "building" to "harvesting"—strategic investments made in Years 1-5 should begin
yielding measurable EPS improvements. Financial Impact: Missing the Year 6 EPS
target significantly reduces Investor Expectation Score and investor confidence.
Competitive Positioning Note: Companies that underinvested in early years will
struggle to meet Year 6 targets.
Q4. The balanced scorecard approach in GLO-BUS emphasizes five performance
measures. If your instructor assigns equal 20% weights to each measure, what is
the MAXIMUM possible Investor Expectation Score, and what conditions must be
met to achieve it?
A. 100 points; meet all five targets exactly
B. 120 points; beat all four financial/image targets by 20%+ AND achieve A+ credit
rating
C. 110 points; beat three of five targets
D. 90 points; meet four of five targets
Correct Answer: B. 120 points; beat all four financial/image targets by 20%+ AND
achieve A+ credit rating [CORRECT]
Rationale: The maximum Investor Expectation Score is 120 points . This requires: (1)
beating EPS target by ≥20%, (2) beating ROE target by ≥20%, (3) beating Stock Price
target by ≥20%, (4) beating Image Rating target by ≥20%, and (5) achieving A+ credit
rating (which earns a 20% bonus on the credit rating points). Meeting targets exactly
yields 100 points. GLO-BUS Strategic Principle: The 120-point ceiling incentivizes
aggressive but sustainable growth strategies that exceed investor expectations across
all dimensions. Financial Impact: Each 1% above target on EPS/ROE/Stock
Price/Image Rating earns 0.5% bonus points, up to 20% maximum per measure.
, Competitive Positioning Note: Only well-balanced companies with strong operational
execution and financial management can approach the 120-point maximum.
Q5. Your company's Year 6 strategic plan involves becoming the low-cost leader
in entry-level cameras while building differentiation in UAV drones. Which
competitive strategy framework does this represent?
A. Broad differentiation across all segments
B. Best-cost provider strategy
C. Hybrid strategy: cost leadership in cameras + differentiation in drones
D. Focused low-cost strategy
Correct Answer: C. Hybrid strategy: cost leadership in cameras + differentiation in
drones [CORRECT]
Rationale: Pursuing cost leadership in one product line (entry-level cameras) while
pursuing differentiation in another (UAV drones) is a hybrid/competing-on-multiple-
fronts strategy . This is viable in GLO-BUS because competitive algorithms evaluate each
product segment independently. Broad differentiation (Option A) would apply to all
segments. Best-cost provider (Option B) implies offering better value in the same
segment. Focused low-cost (Option D) targets a narrow segment within one product.
GLO-BUS Strategic Principle: Hybrid strategies can succeed if resource allocation
supports both positions without creating internal contradictions or underfunding either
initiative. Financial Impact: Hybrid strategies require careful capital allocation;
underfunding either initiative risks mediocrity in both. Competitive Positioning Note:
Competitors pursuing pure strategies in either segment may outcompete a hybrid
approach if resources are spread too thin.
Q6. In Year 6, your company has $15 million in cash and $40 million in long-term
debt. The debt-to-equity ratio is 0.80. Which credit rating is MOST likely, and
what action would MOST improve it?