MGT 6311 Final Exam 2026 With
Questions And Answers
YouTube is the ____ most visited site on the internet - correct answer <<<<<💕💕💕✔✔2nd
_____ of all adults use YouTube - correct answer <<<<<💕💕💕✔✔74% or roughly 3/4
____% of B2B decision makers use YouTube to research purchase - correct answer
<<<<<💕💕💕✔✔51%
___% of all videos published are _______ long - correct answer <<<<<💕💕💕✔✔56%; less than 2
minutes
4 most common video types - correct answer <<<<<💕💕💕✔✔1. Explainers
2. Product Demos
3. How-To
4. Testimonials
___% of Facebook videos are watched without ___________ - correct answer
<<<<<💕💕💕✔✔85%; Sound
____ million users visit FB video platform every day - correct answer <<<<<💕💕💕✔✔75
___% of IG users watch buy a product from a video ad - correct answer <<<<<💕💕💕✔✔72
___% view rate from LinkedIn video campaigns - correct answer <<<<<💕💕💕✔✔82
,A view is considered a view on FB when _____________________ - correct answer
<<<<<💕💕💕✔✔it runs for at least 3 seconds
When marketers include the word video in email subject line - correct answer <<<<<💕💕💕✔✔A.
open rates increase by 19%
B. CTR increase by 65%
C. unsubscribes decrease by 26%
D. All of the Above
When a marketer includes a video in an email, CTR increases _____% - correct answer
<<<<<💕💕💕✔✔200-300
Generally, including videos have a roughly ____% increase on CVR - correct answer
<<<<<💕💕💕✔✔100
___% of all consumer web traffic will be videos - correct answer <<<<<💕💕💕✔✔80
___% of consumers indicate that they're willing to share videos with their friends and peers - correct
answer <<<<<💕💕💕✔✔83
___% of the US internet audience watches online videos - correct answer <<<<<💕💕💕✔✔85
Business Goal for Using Online Video - correct answer <<<<<💕💕💕✔✔Communication - powerful
medium, building trust, establishing credibility
Sales - lower barriers to purchasing online
Lead Generation - promote offline sales transactions
Customer Service - Customer education and self-service
Promotion - create interest/engagement for brand offerings
___% of consumers would prefer watching a video to solve product related problems as opposed to
dealing with a person - correct answer <<<<<💕💕💕✔✔68
, ___% of millennials find video helpful for comparison shopping - correct answer
<<<<<💕💕💕✔✔74
___% of consumers state that video increases the chance they'll purchase a product via mobile - correct
answer <<<<<💕💕💕✔✔40
Video Content Tips - correct answer <<<<<💕💕💕✔✔1. Capture attention early
2. Shorter is typically better, unless educational
3. Keep it casual
4. Maintain relevance
Onsite Video - correct answer <<<<<💕💕💕✔✔Use of video on company's website instead of
YouTube, Social Media
Why Onsite Video? - correct answer <<<<<💕💕💕✔✔Make website stickier - stay longer
Capture customer attention
Create buzz
Disseminate information more clearly
Build product/service interaction with a human interaction
Entice conversion/purchase
Best Practices for Onsite Video - correct answer <<<<<💕💕💕✔✔Providing Control - Stop, Pause,
Rewing, etc.
Context - Consider using text
Highlights - Display video topics, duration, etc.
Ease of Dissemination - ease to share
VSEO - correct answer <<<<<💕💕💕✔✔Video Search Engine Optimization
Questions And Answers
YouTube is the ____ most visited site on the internet - correct answer <<<<<💕💕💕✔✔2nd
_____ of all adults use YouTube - correct answer <<<<<💕💕💕✔✔74% or roughly 3/4
____% of B2B decision makers use YouTube to research purchase - correct answer
<<<<<💕💕💕✔✔51%
___% of all videos published are _______ long - correct answer <<<<<💕💕💕✔✔56%; less than 2
minutes
4 most common video types - correct answer <<<<<💕💕💕✔✔1. Explainers
2. Product Demos
3. How-To
4. Testimonials
___% of Facebook videos are watched without ___________ - correct answer
<<<<<💕💕💕✔✔85%; Sound
____ million users visit FB video platform every day - correct answer <<<<<💕💕💕✔✔75
___% of IG users watch buy a product from a video ad - correct answer <<<<<💕💕💕✔✔72
___% view rate from LinkedIn video campaigns - correct answer <<<<<💕💕💕✔✔82
,A view is considered a view on FB when _____________________ - correct answer
<<<<<💕💕💕✔✔it runs for at least 3 seconds
When marketers include the word video in email subject line - correct answer <<<<<💕💕💕✔✔A.
open rates increase by 19%
B. CTR increase by 65%
C. unsubscribes decrease by 26%
D. All of the Above
When a marketer includes a video in an email, CTR increases _____% - correct answer
<<<<<💕💕💕✔✔200-300
Generally, including videos have a roughly ____% increase on CVR - correct answer
<<<<<💕💕💕✔✔100
___% of all consumer web traffic will be videos - correct answer <<<<<💕💕💕✔✔80
___% of consumers indicate that they're willing to share videos with their friends and peers - correct
answer <<<<<💕💕💕✔✔83
___% of the US internet audience watches online videos - correct answer <<<<<💕💕💕✔✔85
Business Goal for Using Online Video - correct answer <<<<<💕💕💕✔✔Communication - powerful
medium, building trust, establishing credibility
Sales - lower barriers to purchasing online
Lead Generation - promote offline sales transactions
Customer Service - Customer education and self-service
Promotion - create interest/engagement for brand offerings
___% of consumers would prefer watching a video to solve product related problems as opposed to
dealing with a person - correct answer <<<<<💕💕💕✔✔68
, ___% of millennials find video helpful for comparison shopping - correct answer
<<<<<💕💕💕✔✔74
___% of consumers state that video increases the chance they'll purchase a product via mobile - correct
answer <<<<<💕💕💕✔✔40
Video Content Tips - correct answer <<<<<💕💕💕✔✔1. Capture attention early
2. Shorter is typically better, unless educational
3. Keep it casual
4. Maintain relevance
Onsite Video - correct answer <<<<<💕💕💕✔✔Use of video on company's website instead of
YouTube, Social Media
Why Onsite Video? - correct answer <<<<<💕💕💕✔✔Make website stickier - stay longer
Capture customer attention
Create buzz
Disseminate information more clearly
Build product/service interaction with a human interaction
Entice conversion/purchase
Best Practices for Onsite Video - correct answer <<<<<💕💕💕✔✔Providing Control - Stop, Pause,
Rewing, etc.
Context - Consider using text
Highlights - Display video topics, duration, etc.
Ease of Dissemination - ease to share
VSEO - correct answer <<<<<💕💕💕✔✔Video Search Engine Optimization
