, TESTBANK FOR COMM 7 7th Edition Sellnow
Important Notes
The file includes the complete test bank, organized chapter by chapter.
A sample of selected pages has been provided for preview.
All available appendices and Excel files (if included in the original resources) are
provided.
We continuously update our files to ensure you receive the latest and most accurate
editions.
New editions are added regularly – stay connected for updates!
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,Name: Class: Date:
Chapter 01 - Communication Perspectives
1. What is the primary purpose of communication according to the chapter?
a. To demonstrate technical skills and knowledge.
b. To express, interpret, and coordinate messages with others to create shared meaning.
c. To establish dominance in social situations.
d. To avoid conflict and maintain silence.
ANSWER: b
RATIONALE: Communication is fundamentally about creating shared understanding through the
exchange and coordination of messages between people, whether in person or
through digital channels.
POINTS: 1
REFERENCES: Chapter 1, Section 1-1
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.1 - Describe the nature of communication as it operates in
person and online
KEYWORDS: Understand
DATE CREATED: 1/9/2026 2:09 AM
DATE MODIFIED: 1/13/2026 11:19 PM
Copyright Cengage Learning. Powered by Cognero. Page 1
,Name: Class: Date:
Chapter 01 - Communication Perspectives
2. Sarah wants to tell her roommate about a serious issue with their shared expenses. Which channel would be most
appropriate for this conversation?
a. A brief text message with emojis.
b. A face-to-face conversation or video call.
c. A social media post.
d. An email with multiple recipients.
ANSWER: b
RATIONALE: Rich, synchronous channels like face-to-face or video conversations are most
appropriate for complicated or potentially sensitive topics because they allow for
immediate feedback and include both verbal and nonverbal cues.
POINTS: 1
REFERENCES: Chapter 1, Section 1-2a
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.1 - Describe the nature of communication as it operates in
person and online
KEYWORDS: Apply
DATE CREATED: 1/9/2026 2:10 AM
DATE MODIFIED: 1/13/2026 11:19 PM
3. What is encoding in the communication process?
a. The process of interpreting messages from others.
b. The process of creating messages to share with others.
c. The process of selecting appropriate communication channels.
d. The process of eliminating noise from communication.
ANSWER: b
RATIONALE: Encoding refers to the process of forming or creating messages, while decoding
refers to interpreting messages received from others.
POINTS: 1
REFERENCES: Chapter 1, Section 1-1
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.2 - Define key components in the communication process
KEYWORDS: Understand
DATE CREATED: 1/9/2026 2:11 AM
DATE MODIFIED: 1/13/2026 11:19 PM
Copyright Cengage Learning. Powered by Cognero. Page 2
,Name: Class: Date:
Chapter 01 - Communication Perspectives
4. During a team meeting, Marcus explains a new project timeline, and his colleague Janet responds by asking
clarifying questions. What does Janet's response represent in the communication process?
a. Psychological noise interfering with the message.
b. Feedback indicating how the initial message was interpreted.
c. A breakdown in the encoding process.
d. An example of asynchronous communication.
ANSWER: b
RATIONALE: Feedback consists of response messages that show how the original message was
understood, allowing the sender to gauge whether shared meaning was achieved.
POINTS: 1
REFERENCES: Chapter 1, Section 1-1
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.2 - Define key components in the communication process
KEYWORDS: Apply
DATE CREATED: 1/9/2026 2:12 AM
DATE MODIFIED: 1/13/2026 11:19 PM
5. What are the three interrelated activities that make up the communication process?
a. Speaking, listening, and responding.
b. Message production, message interpretation, and interaction coordination.
c. Encoding, transmitting, and receiving.
d. Planning, executing, and evaluating.
ANSWER: b
RATIONALE: The communication process involves creating messages (production), understanding
messages (interpretation), and making behavioral adjustments to achieve shared
meaning (coordination).
POINTS: 1
REFERENCES: Chapter 1, Section 1-2
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.2 - Define key components in the communication process
KEYWORDS: Understand
DATE CREATED: 1/9/2026 2:13 AM
DATE MODIFIED: 1/13/2026 11:19 PM
Copyright Cengage Learning. Powered by Cognero. Page 3
,Name: Class: Date:
Chapter 01 - Communication Perspectives
6. A student is trying to concentrate on an online lecture, but keeps getting distracted by social media notifications on
their phone. What type of interference is this?
a. Psychological noise from internal thoughts.
b. Physical noise from external stimuli.
c. Semantic noise from unclear language.
d. Cultural noise from different backgrounds.
ANSWER: b
RATIONALE: Physical noise includes external sights or sounds that distract from the message, such
as phone notifications, people entering rooms, or other environmental distractions.
POINTS: 1
REFERENCES: Chapter 1, Section 1-2b
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.2 - Define key components in the communication process
KEYWORDS: Apply
DATE CREATED: 1/9/2026 2:14 AM
DATE MODIFIED: 1/13/2026 11:19 PM
7. What is media richness in communication channels?
a. The cost of using different communication technologies.
b. The amount and kinds of information that can be transmitted via a channel.
c. The speed at which messages can be delivered.
d. The number of people who can participate in the communication.
ANSWER: b
RATIONALE: Media richness refers to how much and what types of information a communication
channel can carry, with face-to-face being generally considered the richest because
it includes both verbal and nonverbal cues.
POINTS: 1
REFERENCES: Chapter 1, Section 1-2a
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.2 - Define key components in the communication process
KEYWORDS: Understand
DATE CREATED: 1/9/2026 2:25 AM
DATE MODIFIED: 1/13/2026 11:19 PM
Copyright Cengage Learning. Powered by Cognero. Page 4
,Name: Class: Date:
Chapter 01 - Communication Perspectives
8. Which statement best describes why communication is considered continuous?
a. People talk constantly throughout the day.
b. We are always encoding and decoding messages, even through silence.
c. Communication never stops in modern society.
d. Technology allows 24/7 communication access.
ANSWER: b
RATIONALE: Communication is continuous because our nonverbal behaviors constantly react to
our environment and the people around us, meaning we're always sending messages
even when we're not speaking.
POINTS: 1
REFERENCES: Chapter 1, Section 1-3b
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.3 - Identify the characteristics of communication
KEYWORDS: Understand
DATE CREATED: 1/9/2026 2:26 AM
DATE MODIFIED: 1/13/2026 11:19 PM
9. Emma posted an embarrassing photo of herself at a party on social media last night. Today, she regrets it and
wants to take it back. This scenario best illustrates which characteristic of communication?
a. Communication is continuous.
b. Communication is irreversible.
c. Communication is situated.
d. Communication is indexical.
ANSWER: b
RATIONALE: Once a message is sent or posted, it cannot be completely undone. While Emma
can delete the post, it may have already been seen, shared, or screenshot by others,
demonstrating that communication leaves permanent traces.
POINTS: 1
REFERENCES: Chapter 1, Section 1-3c
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.3 - Identify the characteristics of communication
KEYWORDS: Apply
DATE CREATED: 1/9/2026 2:27 AM
DATE MODIFIED: 1/13/2026 11:19 PM
Copyright Cengage Learning. Powered by Cognero. Page 5
,Name: Class: Date:
Chapter 01 - Communication Perspectives
10. What does it mean when we say communication is situated?
a. Communication always happens in specific physical locations.
b. Communication occurs within contexts that affect how messages are produced and interpreted.
c. Communication requires people to be in the same situation.
d. Communication is limited by geographical boundaries.
ANSWER: b
RATIONALE: Situated communication means that the physical, social, historical, psychological,
and cultural contexts surrounding an interaction influence how messages are created,
shared, and understood.
POINTS: 1
REFERENCES: Chapter 1, Section 1-3d
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.3 - Identify the characteristics of communication
KEYWORDS: Understand
DATE CREATED: 1/9/2026 2:28 AM
DATE MODIFIED: 1/13/2026 11:19 PM
Copyright Cengage Learning. Powered by Cognero. Page 6
,Name: Class: Date:
Chapter 01 - Communication Perspectives
11. During a video conference, Alex notices that their colleague seems distracted and keeps looking away from the
camera. Alex interprets this as disinterest in the meeting. This interpretation reflects which characteristic of
communication?
a. Communication is irreversible.
b. Communication is continuous.
c. Communication is indexical.
d. Communication is situated.
ANSWER: c
RATIONALE: Communication is indexical because it serves as a measure of the emotional
temperature and dynamics of relationships, with Alex reading their colleague's
behavior as an indicator of their engagement level.
POINTS: 1
REFERENCES: Chapter 1, Section 1-3e
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.3 - Identify the characteristics of communication
KEYWORDS: Apply
DATE CREATED: 1/9/2026 3:28 AM
DATE MODIFIED: 1/13/2026 11:19 PM
12. What are the five basic purposes for communication identified in the chapter?
a. Inform, persuade, entertain, inspire, and educate.
b. Develop self, meet social needs, maintain relationships, exchange information, and influence others.
c. Listen, speak, read, write, and observe.
d. Plan, organize, execute, evaluate, and improve.
ANSWER: b
RATIONALE: These five purposes encompass the fundamental reasons people communicate, from
personal identity development to social connection and information sharing.
POINTS: 1
REFERENCES: Chapter 1, Section 1-3a
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.3 - Identify the characteristics of communication
KEYWORDS: Understand
DATE CREATED: 1/9/2026 3:28 AM
DATE MODIFIED: 1/13/2026 11:19 PM
Copyright Cengage Learning. Powered by Cognero. Page 7
, Name: Class: Date:
Chapter 01 - Communication Perspectives
13. Maria carefully thinks through her response before addressing a sensitive workplace conflict with her supervisor.
What type of message is she most likely creating?
a. A spontaneous expression.
b. A scripted message from her canned plans.
c. A constructed message.
d. An automatic response.
ANSWER: c
RATIONALE: Constructed messages are carefully and thoughtfully formed when existing scripts
are inadequate for the situation, which is appropriate for sensitive or complex
workplace issues.
POINTS: 1
REFERENCES: Chapter 1, Section 1-3f
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.3 - Identify the characteristics of communication
KEYWORDS: Apply
DATE CREATED: 1/9/2026 3:29 AM
DATE MODIFIED: 1/13/2026 11:19 PM
14. What are the five principles of ethical communication outlined in the chapter?
a. Clarity, brevity, accuracy, relevance, and timeliness.
b. Honesty, integrity, fairness, respect, and responsibility.
c. Listening, speaking, reading, writing, and thinking.
d. Planning, organizing, delivering, evaluating, and improving.
ANSWER: b
RATIONALE: These five principles provide a framework for evaluating whether communication
choices are ethical and appropriate in various situations.
POINTS: 1
REFERENCES: Chapter 1, Section 1-4a
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.4 - Assess messages using the principles of ethical
communication
KEYWORDS: Understand
DATE CREATED: 1/9/2026 3:32 AM
DATE MODIFIED: 1/13/2026 11:19 PM
Copyright Cengage Learning. Powered by Cognero. Page 8
Important Notes
The file includes the complete test bank, organized chapter by chapter.
A sample of selected pages has been provided for preview.
All available appendices and Excel files (if included in the original resources) are
provided.
We continuously update our files to ensure you receive the latest and most accurate
editions.
New editions are added regularly – stay connected for updates!
✅ Why Buy From Us?
📚 Complete & organized chapter-by-chapter – no missing content, no guessing.
⚡ Instant digital delivery – get your file the moment you pay, no waiting.
📅 Always up to date – we track new editions so you always get the latest version.
💬 Friendly support – real humans ready to help, anytime you need us.
🔒 Safe & secure – thousands of satisfied students trust us every semester.
🛡️Our Guarantees
💰 Money-Back Guarantee: Not satisfied? We offer a full refund – no questions asked.
🔄 Wrong File? No Problem: Contact us and we will replace it immediately with the
correct version, free of charge.
⏰ 24/7 Support: We are always here – reach out anytime and expect a fast response.
Contact Email:
,Name: Class: Date:
Chapter 01 - Communication Perspectives
1. What is the primary purpose of communication according to the chapter?
a. To demonstrate technical skills and knowledge.
b. To express, interpret, and coordinate messages with others to create shared meaning.
c. To establish dominance in social situations.
d. To avoid conflict and maintain silence.
ANSWER: b
RATIONALE: Communication is fundamentally about creating shared understanding through the
exchange and coordination of messages between people, whether in person or
through digital channels.
POINTS: 1
REFERENCES: Chapter 1, Section 1-1
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.1 - Describe the nature of communication as it operates in
person and online
KEYWORDS: Understand
DATE CREATED: 1/9/2026 2:09 AM
DATE MODIFIED: 1/13/2026 11:19 PM
Copyright Cengage Learning. Powered by Cognero. Page 1
,Name: Class: Date:
Chapter 01 - Communication Perspectives
2. Sarah wants to tell her roommate about a serious issue with their shared expenses. Which channel would be most
appropriate for this conversation?
a. A brief text message with emojis.
b. A face-to-face conversation or video call.
c. A social media post.
d. An email with multiple recipients.
ANSWER: b
RATIONALE: Rich, synchronous channels like face-to-face or video conversations are most
appropriate for complicated or potentially sensitive topics because they allow for
immediate feedback and include both verbal and nonverbal cues.
POINTS: 1
REFERENCES: Chapter 1, Section 1-2a
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.1 - Describe the nature of communication as it operates in
person and online
KEYWORDS: Apply
DATE CREATED: 1/9/2026 2:10 AM
DATE MODIFIED: 1/13/2026 11:19 PM
3. What is encoding in the communication process?
a. The process of interpreting messages from others.
b. The process of creating messages to share with others.
c. The process of selecting appropriate communication channels.
d. The process of eliminating noise from communication.
ANSWER: b
RATIONALE: Encoding refers to the process of forming or creating messages, while decoding
refers to interpreting messages received from others.
POINTS: 1
REFERENCES: Chapter 1, Section 1-1
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.2 - Define key components in the communication process
KEYWORDS: Understand
DATE CREATED: 1/9/2026 2:11 AM
DATE MODIFIED: 1/13/2026 11:19 PM
Copyright Cengage Learning. Powered by Cognero. Page 2
,Name: Class: Date:
Chapter 01 - Communication Perspectives
4. During a team meeting, Marcus explains a new project timeline, and his colleague Janet responds by asking
clarifying questions. What does Janet's response represent in the communication process?
a. Psychological noise interfering with the message.
b. Feedback indicating how the initial message was interpreted.
c. A breakdown in the encoding process.
d. An example of asynchronous communication.
ANSWER: b
RATIONALE: Feedback consists of response messages that show how the original message was
understood, allowing the sender to gauge whether shared meaning was achieved.
POINTS: 1
REFERENCES: Chapter 1, Section 1-1
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.2 - Define key components in the communication process
KEYWORDS: Apply
DATE CREATED: 1/9/2026 2:12 AM
DATE MODIFIED: 1/13/2026 11:19 PM
5. What are the three interrelated activities that make up the communication process?
a. Speaking, listening, and responding.
b. Message production, message interpretation, and interaction coordination.
c. Encoding, transmitting, and receiving.
d. Planning, executing, and evaluating.
ANSWER: b
RATIONALE: The communication process involves creating messages (production), understanding
messages (interpretation), and making behavioral adjustments to achieve shared
meaning (coordination).
POINTS: 1
REFERENCES: Chapter 1, Section 1-2
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.2 - Define key components in the communication process
KEYWORDS: Understand
DATE CREATED: 1/9/2026 2:13 AM
DATE MODIFIED: 1/13/2026 11:19 PM
Copyright Cengage Learning. Powered by Cognero. Page 3
,Name: Class: Date:
Chapter 01 - Communication Perspectives
6. A student is trying to concentrate on an online lecture, but keeps getting distracted by social media notifications on
their phone. What type of interference is this?
a. Psychological noise from internal thoughts.
b. Physical noise from external stimuli.
c. Semantic noise from unclear language.
d. Cultural noise from different backgrounds.
ANSWER: b
RATIONALE: Physical noise includes external sights or sounds that distract from the message, such
as phone notifications, people entering rooms, or other environmental distractions.
POINTS: 1
REFERENCES: Chapter 1, Section 1-2b
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.2 - Define key components in the communication process
KEYWORDS: Apply
DATE CREATED: 1/9/2026 2:14 AM
DATE MODIFIED: 1/13/2026 11:19 PM
7. What is media richness in communication channels?
a. The cost of using different communication technologies.
b. The amount and kinds of information that can be transmitted via a channel.
c. The speed at which messages can be delivered.
d. The number of people who can participate in the communication.
ANSWER: b
RATIONALE: Media richness refers to how much and what types of information a communication
channel can carry, with face-to-face being generally considered the richest because
it includes both verbal and nonverbal cues.
POINTS: 1
REFERENCES: Chapter 1, Section 1-2a
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.2 - Define key components in the communication process
KEYWORDS: Understand
DATE CREATED: 1/9/2026 2:25 AM
DATE MODIFIED: 1/13/2026 11:19 PM
Copyright Cengage Learning. Powered by Cognero. Page 4
,Name: Class: Date:
Chapter 01 - Communication Perspectives
8. Which statement best describes why communication is considered continuous?
a. People talk constantly throughout the day.
b. We are always encoding and decoding messages, even through silence.
c. Communication never stops in modern society.
d. Technology allows 24/7 communication access.
ANSWER: b
RATIONALE: Communication is continuous because our nonverbal behaviors constantly react to
our environment and the people around us, meaning we're always sending messages
even when we're not speaking.
POINTS: 1
REFERENCES: Chapter 1, Section 1-3b
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.3 - Identify the characteristics of communication
KEYWORDS: Understand
DATE CREATED: 1/9/2026 2:26 AM
DATE MODIFIED: 1/13/2026 11:19 PM
9. Emma posted an embarrassing photo of herself at a party on social media last night. Today, she regrets it and
wants to take it back. This scenario best illustrates which characteristic of communication?
a. Communication is continuous.
b. Communication is irreversible.
c. Communication is situated.
d. Communication is indexical.
ANSWER: b
RATIONALE: Once a message is sent or posted, it cannot be completely undone. While Emma
can delete the post, it may have already been seen, shared, or screenshot by others,
demonstrating that communication leaves permanent traces.
POINTS: 1
REFERENCES: Chapter 1, Section 1-3c
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.3 - Identify the characteristics of communication
KEYWORDS: Apply
DATE CREATED: 1/9/2026 2:27 AM
DATE MODIFIED: 1/13/2026 11:19 PM
Copyright Cengage Learning. Powered by Cognero. Page 5
,Name: Class: Date:
Chapter 01 - Communication Perspectives
10. What does it mean when we say communication is situated?
a. Communication always happens in specific physical locations.
b. Communication occurs within contexts that affect how messages are produced and interpreted.
c. Communication requires people to be in the same situation.
d. Communication is limited by geographical boundaries.
ANSWER: b
RATIONALE: Situated communication means that the physical, social, historical, psychological,
and cultural contexts surrounding an interaction influence how messages are created,
shared, and understood.
POINTS: 1
REFERENCES: Chapter 1, Section 1-3d
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.3 - Identify the characteristics of communication
KEYWORDS: Understand
DATE CREATED: 1/9/2026 2:28 AM
DATE MODIFIED: 1/13/2026 11:19 PM
Copyright Cengage Learning. Powered by Cognero. Page 6
,Name: Class: Date:
Chapter 01 - Communication Perspectives
11. During a video conference, Alex notices that their colleague seems distracted and keeps looking away from the
camera. Alex interprets this as disinterest in the meeting. This interpretation reflects which characteristic of
communication?
a. Communication is irreversible.
b. Communication is continuous.
c. Communication is indexical.
d. Communication is situated.
ANSWER: c
RATIONALE: Communication is indexical because it serves as a measure of the emotional
temperature and dynamics of relationships, with Alex reading their colleague's
behavior as an indicator of their engagement level.
POINTS: 1
REFERENCES: Chapter 1, Section 1-3e
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.3 - Identify the characteristics of communication
KEYWORDS: Apply
DATE CREATED: 1/9/2026 3:28 AM
DATE MODIFIED: 1/13/2026 11:19 PM
12. What are the five basic purposes for communication identified in the chapter?
a. Inform, persuade, entertain, inspire, and educate.
b. Develop self, meet social needs, maintain relationships, exchange information, and influence others.
c. Listen, speak, read, write, and observe.
d. Plan, organize, execute, evaluate, and improve.
ANSWER: b
RATIONALE: These five purposes encompass the fundamental reasons people communicate, from
personal identity development to social connection and information sharing.
POINTS: 1
REFERENCES: Chapter 1, Section 1-3a
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.3 - Identify the characteristics of communication
KEYWORDS: Understand
DATE CREATED: 1/9/2026 3:28 AM
DATE MODIFIED: 1/13/2026 11:19 PM
Copyright Cengage Learning. Powered by Cognero. Page 7
, Name: Class: Date:
Chapter 01 - Communication Perspectives
13. Maria carefully thinks through her response before addressing a sensitive workplace conflict with her supervisor.
What type of message is she most likely creating?
a. A spontaneous expression.
b. A scripted message from her canned plans.
c. A constructed message.
d. An automatic response.
ANSWER: c
RATIONALE: Constructed messages are carefully and thoughtfully formed when existing scripts
are inadequate for the situation, which is appropriate for sensitive or complex
workplace issues.
POINTS: 1
REFERENCES: Chapter 1, Section 1-3f
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.3 - Identify the characteristics of communication
KEYWORDS: Apply
DATE CREATED: 1/9/2026 3:29 AM
DATE MODIFIED: 1/13/2026 11:19 PM
14. What are the five principles of ethical communication outlined in the chapter?
a. Clarity, brevity, accuracy, relevance, and timeliness.
b. Honesty, integrity, fairness, respect, and responsibility.
c. Listening, speaking, reading, writing, and thinking.
d. Planning, organizing, delivering, evaluating, and improving.
ANSWER: b
RATIONALE: These five principles provide a framework for evaluating whether communication
choices are ethical and appropriate in various situations.
POINTS: 1
REFERENCES: Chapter 1, Section 1-4a
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: COMM.SELL.27.1.4 - Assess messages using the principles of ethical
communication
KEYWORDS: Understand
DATE CREATED: 1/9/2026 3:32 AM
DATE MODIFIED: 1/13/2026 11:19 PM
Copyright Cengage Learning. Powered by Cognero. Page 8
