Mgmt 475 - Exam 3 With Questions And
Answers Latest Update 2026
Intellectual Property (IP) Strategy: A
"Collaborate and Control" approach where the licenses technology to ….. incumbents
startup acts as an "idea factory" and…..
Disruption Strategy: A "Compete and Execute"
approach where a startup redefines value chains, niche market.
often starting in a….
Architectural Strategy: A "Compete and
Control" approach where the startup designs an bottlenecks
entirely new value chain and controls key…..
Introduction Phase: Targeted by Technology
cutting-edge products.
Enthusiasts (2.5%) who desire …..
Growth Phase: Targeted by ….. Early Adopters (13.5%).
Shakeout Phase: Targeted by the Early Majority
error-free products.
(34%) who demand …..
Maturity Phase: Targeted by the ….. Late Majority (34%).
Decline Phase: Targeted by ….. Laggards (16%).
Netflix GTM: The specific go-to-market
Disruption Strategy.
strategy implemented by Netflix was the …..
Netflix's Initial Target: To avoid "poking the
beast" (Blockbuster), Netflix initially targeted a cinephiles using DVDs-by-mail.
niche segment of …..
Rent the Runway Early Adopters: Targeted
young women who want to look pretty and feel special events (like weddings).
confident at …..
Rent the Runway Mainstream Customers: The
segment consisting of interested fashionistas busy professionals.
who are …..
, The Three Criteria of Patentability: To be
Non-obvious (an unexpected development to a
patentable, an invention must be Useful, Novel,
person with ordinary skill in that area).
and …..
The "Useful" Requirement: This criterion serve a purpose.
dictates that an invention must actually work
Answers Latest Update 2026
Intellectual Property (IP) Strategy: A
"Collaborate and Control" approach where the licenses technology to ….. incumbents
startup acts as an "idea factory" and…..
Disruption Strategy: A "Compete and Execute"
approach where a startup redefines value chains, niche market.
often starting in a….
Architectural Strategy: A "Compete and
Control" approach where the startup designs an bottlenecks
entirely new value chain and controls key…..
Introduction Phase: Targeted by Technology
cutting-edge products.
Enthusiasts (2.5%) who desire …..
Growth Phase: Targeted by ….. Early Adopters (13.5%).
Shakeout Phase: Targeted by the Early Majority
error-free products.
(34%) who demand …..
Maturity Phase: Targeted by the ….. Late Majority (34%).
Decline Phase: Targeted by ….. Laggards (16%).
Netflix GTM: The specific go-to-market
Disruption Strategy.
strategy implemented by Netflix was the …..
Netflix's Initial Target: To avoid "poking the
beast" (Blockbuster), Netflix initially targeted a cinephiles using DVDs-by-mail.
niche segment of …..
Rent the Runway Early Adopters: Targeted
young women who want to look pretty and feel special events (like weddings).
confident at …..
Rent the Runway Mainstream Customers: The
segment consisting of interested fashionistas busy professionals.
who are …..
, The Three Criteria of Patentability: To be
Non-obvious (an unexpected development to a
patentable, an invention must be Useful, Novel,
person with ordinary skill in that area).
and …..
The "Useful" Requirement: This criterion serve a purpose.
dictates that an invention must actually work
