, TESTBANK FOR Media Impact 13th Edition Biagi
Important Notes
The file includes the complete test bank, organized chapter by chapter.
A sample of selected pages has been provided for preview.
All available appendices and Excel files (if included in the original resources) are
provided.
We continuously update our files to ensure you receive the latest and most accurate
editions.
New editions are added regularly – stay connected for updates!
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,Name: Class: Date:
Chapter 01: Mass Media and Everyday Life
1. The average U.S. adult spends over how much of their waking life with the mass media?
a. 20 percent
b. 30 percent
c. 50 percent
d. 80 percent
ANSWER: d
2. Advertising makes up more than what amount of revenue for magazines?
a. 50%
b. 75%
c. 33%
d. 66%
ANSWER: a
3. What is the current trend of large companies buying smaller companies so that fewer companies own more types of
media businesses called?
a. conglomerate
b. chain
c. concentration of ownership
d. vertical integration
ANSWER: c
4. Which type of organization is The Walt Disney Company?
a. vertically integrated
b. a radio network
c. privately owned
d. a newspaper chain
ANSWER: a
5. What is a conglomerate?
a. A company that owns more than one type of media property.
b. A large group of television networks.
c. A company that owns media companies and other companies that are unrelated to media.
d. A group of TV networks and newspapers.
ANSWER: c
Copyright Cengage Learning. Powered by Cognero. Page 1
,Name: Class: Date:
Chapter 01: Mass Media and Everyday Life
6. Which sector of media is growing the fastest?
a. television
b. internet
c. newspaper
d. radio
ANSWER: b
7. The second information communications revolution began with which invention?
a. the typewriter
b. paper
c. the movable type printing press
d. offset printing
ANSWER: c
8. Which invention has been called the first information communications revolution?
a. phonetic writing
b. decorative drawing
c. logographic symbol
d. ideographic script
ANSWER: a
9. What impact do the media have?
a. They provide information and entertainment.
b. They affect political institutions.
c. They affect political and cultural institutions.
d. They provide information, entertainment, impact political institutions, and cultural institutions.
ANSWER: d
10. Which of the following is not true about today’s digital media environment?
a. Today’s digital media environment is an intricate, webbed network.
b. Most systems in today’s digital media environment are invisible.
c. The digital network uses a single communications delivery system.
d. Eventually digital technology will be available everywhere in the world.
ANSWER: c
Copyright Cengage Learning. Powered by Cognero. Page 2
,Name: Class: Date:
Chapter 01: Mass Media and Everyday Life
11. Which term describes anything that interferes with a message from a sender to a receiver?
a. noise
b. vertical integration
c. mass communication
d. intrapersonal communication
ANSWER: a
12. Which statement describes mass communication?
a. It involves a direct sharing of experience between two people.
b. It is the same as intrapersonal communication.
c. It allows the most direct feedback of all types of communication.
d. It is communication from one person or group of persons through a transmitting device to large audiences or
markets.
ANSWER: d
13. What’s the term for a message consumer’s response to the sender?
a. mass communication
b. noise
c. data compression
d. feedback
ANSWER: d
14. Which statement describes interpersonal communication?
a. It means talking to yourself.
b. It is a direct sharing of experience between two people.
c. It happens when you listen to radio.
d. It involves use of a transmitting device.
ANSWER: b
15. Which of the following is an example of interactive media?
a. the internet
b. a DVD or a CD
c. satellite radio
d. over-the-air broadcast radio
ANSWER: a
Copyright Cengage Learning. Powered by Cognero. Page 3
,Name: Class: Date:
Chapter 01: Mass Media and Everyday Life
16. Where does most of Sirius XM’s annual income come from?
a. subscriptions
b. advertising
c. product sales
d. the government, in public subsidies
ANSWER: a
17. Which statement describes the U.S. mass media?
a. They provide only entertainment.
b. They provide everyone in the U.S. with the same mass media experience.
c. They actively influence American society as well as mirror it.
d. They deliver about ten advertising messages each day, on average, to someone living in a U.S. city.
ANSWER: c
18. According to industry estimates, how many hours do adults spend on average each day using mass media?
a. 5 hours
b. 7 hours
c. 9 hours
d. 13 hours
ANSWER: d
19. Which delivery systems connect your devices to the global communications system?
a. mobile media devices
b. telephone, satellite, and cable companies
c. computers
d. televisions
ANSWER: b
20. The media affect almost all aspects of the way people live, and media industries earn unprecedented amounts of
money for delivering content. What primary types of content do media industries create?
a. advertising and opinion
b. e-books and influence
c. subscription-based and daily news
d. information and entertainment
ANSWER: d
Copyright Cengage Learning. Powered by Cognero. Page 4
,Name: Class: Date:
Chapter 01: Mass Media and Everyday Life
21. A manager sends press releases, media alerts, and other communications in an instant. Which aspect of mass
communication makes this possible?
a. affiliate networks
b. traditional channels
c. digital technology
d. profitable advertising
ANSWER: c
22. Today consumers can stream a first-run movie or a classic TV sitcom, or download new and classic books—even a
textbook—to a mobile device they carry with them. Which technology makes this possible?
a. wireless fidelity
b. wired networks
c. connected antennas
d. electrical outlet
ANSWER: a
23. Companies that want to sell you products pay for most of the information and entertainment you receive from the
internet, TV, radio, newspapers, and magazines. What principle does this illustrate?
a. Advertisers and consumers pay the bills.
b. Media take advantage of digital delivery.
c. Mass media reflect politics and society.
d. Today’s communication is highly regulated.
ANSWER: a
24. Consumers’ money from direct and indirect purchases of advertised products buy equipment, underwrite company
research and expansion, and pay stock dividends. What principle does this illustrate?
a. Media industries take advantage of digital technologies for advertising.
b. Ownership concentration continues as a trend in the media industries.
c. Consumers are the financial foundation for American mass media industries.
d. Message pluralism is reduced through convergence of mass media ownership.
ANSWER: c
25. Mass media businesses depend on attracting an audience of media consumers to generate income. Which of the three
key concepts to remember does this identify?
a. The newest media industry is also growing the fastest.
b. Mass media both reflect and affect politics, society, and culture.
c. Technology changes the way mass media are delivered and consumed.
d. Mass media industries are profit-centered businesses.
ANSWER: d
Copyright Cengage Learning. Powered by Cognero. Page 5
,Name: Class: Date:
Chapter 01: Mass Media and Everyday Life
26. Media convergence is the melding of the communications, computer, and electronics industries.
a. True
b. False
ANSWER: True
27. The second information communications revolution began with the invention of paper.
a. True
b. False
ANSWER: False
28. Today, broadcast network programming is available by streaming on all digital media, such as smartphones and tablets.
This highlights the key concept to remember that the newest media industry is also growing the fastest.
a. True
b. False
ANSWER: False
29. A media industry offers a combination of telecommunications services to consumers. This is described as a digital
media bundle.
a. True
b. False
ANSWER: True
30. In the digital environment, messages and feedback can occur almost instantly because the sender and the receiver
can communicate with each other simultaneously. This occurs because regulation of messages has increased.
a. True
b. False
ANSWER: False
31. A company is working to create a society where all electronic devices are interconnected through the internet and, in
turn, can process and share information and interact globally. This is referred to as the Internet of Things (IoT).
a. True
b. False
ANSWER: True
32. In the United States and other countries that have encouraged technological advancements, communications changes
are moving faster than ever before. For the media industries, this means increasing costs to replace old equipment and
expanding to meet demand.
a. True
b. False
ANSWER: True
Copyright Cengage Learning. Powered by Cognero. Page 6
,Name: Class: Date:
Chapter 01: Mass Media and Everyday Life
33. Early media studies analyzed each message and determined that different people process messages differently
because everyone brings many variables—family background, past experiences, interests, and education, for example
—to each message. This is known as message pluralism.
a. True
b. False
ANSWER: False
34. Vertical integration means that companies own other companies whose products are unrelated to mass media.
a. True
b. False
ANSWER: False
35. A conglomerate is a group of TV networks and newspapers.
a. True
b. False
ANSWER: False
36. Discuss the impact of the rapid pace of current media technological developments on both media organizations and
media audiences. Explain how the Internet of Things (IoT) is part of this.
ANSWER: Answers will vary. Sample response: In the United States and other countries that have encouraged
technological advancements, communications changes are moving faster than ever before. For the media
industries, this means increasing costs to replace old equipment and expanding to meet demand. For
consumers, this means a confusing array of products that are outdated as soon as they come to market.
Forecasters today envision an even bigger future imprint of technology on people’s everyday lives. They
describe a future called the Internet of Things (IoT), where all aspects of consumers’ lives—from media
to medical information to fitness to home security to the temperature of their air conditioners—will be
managed through their connection to the internet.
37. Discuss the practical effects of the availability of digitized communications. What does it mean to the media
businesses that make information and entertainment available to you? How does digitization affect consumers’ access
to information and entertainment? Give three examples from your current use of mass media.
ANSWER: Answers will vary. Sample response: A digital network begins with the receiver/subscriber. For example,
a consumer uses a smartphone and seamlessly shifts between texts, video, music, and news. Consumers
can choose: first-run movies, TV series, and concert streaming; worldwide video news feeds, including
access to overseas channels in a variety of languages; print and video services, offering live access to
today’s stories from news and sports outlets around the globe on pre-selected topics; internet video games
and gaming sites; social networks, podcasts, and YouTube videos.
Copyright Cengage Learning. Powered by Cognero. Page 7
, Name: Class: Date:
Chapter 01: Mass Media and Everyday Life
38. Discuss why newspapers and broadcast companies are attractive investments at the same time that they adapt to the
development of the internet.
ANSWER: Answers will vary. Sample response: First, media properties have moved past their early cycle of family
ownership. If the heirs to the founders of a family business are not interested in running the company, the
only way for them to collect their inheritance is to sell the business, and the only companies with enough
money to buy individual media businesses are large corporations and investment companies. Second,
media properties are easier to buy than to create. Because these businesses require huge investments in
equipment and people, they are expensive to start up. Three, beginning in the 1990s, the expansion of new
technologies, especially the internet, changed the economics of all the media industries. Each industry had
to adapt to the internet quickly, and the fastest way to gain internet expertise was to buy a company or
invest in a company that already had created an internet presence or a successful digital product.
39. Describe how the classic model of communication applies to interactive, digital communications.
ANSWER: Answers will vary. Sample response: Digital delivery begins in the same way as the classic model of
communications. The channel carries information and entertainment (messages) from many different
sources (senders) to many different people (receivers). The messages that return from the receiver to the
sender are called feedback. In the digital environment, messages and feedback can occur almost instantly
because the sender and the receiver can communicate with each other simultaneously. This makes digital
systems interactive.
40. Identify the three important concepts that can help to analyze mass media in the United States and describe the
impact that each has had on society.
ANSWER: Answers will vary. Sample response: First, the mass media industries are profit-centered businesses. The
products of these businesses are information and entertainment, and they depend on attracting an
audience of media consumers to generate income. Second, technological developments change the way
mass media are delivered and consumed. Digital technology is transforming the media business more than
we can predict—enabling faster transmission of more information to more people than ever before. Third,
mass media both reflect and affect politics, society, and culture. The media industries provide information
and entertainment, but mass media also can affect political, social, and cultural institutions. Although the
media actively influence society, they also mirror it, and scholars constantly strive to delineate the
differences.
Copyright Cengage Learning. Powered by Cognero. Page 8
Important Notes
The file includes the complete test bank, organized chapter by chapter.
A sample of selected pages has been provided for preview.
All available appendices and Excel files (if included in the original resources) are
provided.
We continuously update our files to ensure you receive the latest and most accurate
editions.
New editions are added regularly – stay connected for updates!
✅ Why Buy From Us?
📚 Complete & organized chapter-by-chapter – no missing content, no guessing.
⚡ Instant digital delivery – get your file the moment you pay, no waiting.
📅 Always up to date – we track new editions so you always get the latest version.
💬 Friendly support – real humans ready to help, anytime you need us.
🔒 Safe & secure – thousands of satisfied students trust us every semester.
🛡️Our Guarantees
💰 Money-Back Guarantee: Not satisfied? We offer a full refund – no questions asked.
🔄 Wrong File? No Problem: Contact us and we will replace it immediately with the
correct version, free of charge.
⏰ 24/7 Support: We are always here – reach out anytime and expect a fast response.
Contact Email:
,Name: Class: Date:
Chapter 01: Mass Media and Everyday Life
1. The average U.S. adult spends over how much of their waking life with the mass media?
a. 20 percent
b. 30 percent
c. 50 percent
d. 80 percent
ANSWER: d
2. Advertising makes up more than what amount of revenue for magazines?
a. 50%
b. 75%
c. 33%
d. 66%
ANSWER: a
3. What is the current trend of large companies buying smaller companies so that fewer companies own more types of
media businesses called?
a. conglomerate
b. chain
c. concentration of ownership
d. vertical integration
ANSWER: c
4. Which type of organization is The Walt Disney Company?
a. vertically integrated
b. a radio network
c. privately owned
d. a newspaper chain
ANSWER: a
5. What is a conglomerate?
a. A company that owns more than one type of media property.
b. A large group of television networks.
c. A company that owns media companies and other companies that are unrelated to media.
d. A group of TV networks and newspapers.
ANSWER: c
Copyright Cengage Learning. Powered by Cognero. Page 1
,Name: Class: Date:
Chapter 01: Mass Media and Everyday Life
6. Which sector of media is growing the fastest?
a. television
b. internet
c. newspaper
d. radio
ANSWER: b
7. The second information communications revolution began with which invention?
a. the typewriter
b. paper
c. the movable type printing press
d. offset printing
ANSWER: c
8. Which invention has been called the first information communications revolution?
a. phonetic writing
b. decorative drawing
c. logographic symbol
d. ideographic script
ANSWER: a
9. What impact do the media have?
a. They provide information and entertainment.
b. They affect political institutions.
c. They affect political and cultural institutions.
d. They provide information, entertainment, impact political institutions, and cultural institutions.
ANSWER: d
10. Which of the following is not true about today’s digital media environment?
a. Today’s digital media environment is an intricate, webbed network.
b. Most systems in today’s digital media environment are invisible.
c. The digital network uses a single communications delivery system.
d. Eventually digital technology will be available everywhere in the world.
ANSWER: c
Copyright Cengage Learning. Powered by Cognero. Page 2
,Name: Class: Date:
Chapter 01: Mass Media and Everyday Life
11. Which term describes anything that interferes with a message from a sender to a receiver?
a. noise
b. vertical integration
c. mass communication
d. intrapersonal communication
ANSWER: a
12. Which statement describes mass communication?
a. It involves a direct sharing of experience between two people.
b. It is the same as intrapersonal communication.
c. It allows the most direct feedback of all types of communication.
d. It is communication from one person or group of persons through a transmitting device to large audiences or
markets.
ANSWER: d
13. What’s the term for a message consumer’s response to the sender?
a. mass communication
b. noise
c. data compression
d. feedback
ANSWER: d
14. Which statement describes interpersonal communication?
a. It means talking to yourself.
b. It is a direct sharing of experience between two people.
c. It happens when you listen to radio.
d. It involves use of a transmitting device.
ANSWER: b
15. Which of the following is an example of interactive media?
a. the internet
b. a DVD or a CD
c. satellite radio
d. over-the-air broadcast radio
ANSWER: a
Copyright Cengage Learning. Powered by Cognero. Page 3
,Name: Class: Date:
Chapter 01: Mass Media and Everyday Life
16. Where does most of Sirius XM’s annual income come from?
a. subscriptions
b. advertising
c. product sales
d. the government, in public subsidies
ANSWER: a
17. Which statement describes the U.S. mass media?
a. They provide only entertainment.
b. They provide everyone in the U.S. with the same mass media experience.
c. They actively influence American society as well as mirror it.
d. They deliver about ten advertising messages each day, on average, to someone living in a U.S. city.
ANSWER: c
18. According to industry estimates, how many hours do adults spend on average each day using mass media?
a. 5 hours
b. 7 hours
c. 9 hours
d. 13 hours
ANSWER: d
19. Which delivery systems connect your devices to the global communications system?
a. mobile media devices
b. telephone, satellite, and cable companies
c. computers
d. televisions
ANSWER: b
20. The media affect almost all aspects of the way people live, and media industries earn unprecedented amounts of
money for delivering content. What primary types of content do media industries create?
a. advertising and opinion
b. e-books and influence
c. subscription-based and daily news
d. information and entertainment
ANSWER: d
Copyright Cengage Learning. Powered by Cognero. Page 4
,Name: Class: Date:
Chapter 01: Mass Media and Everyday Life
21. A manager sends press releases, media alerts, and other communications in an instant. Which aspect of mass
communication makes this possible?
a. affiliate networks
b. traditional channels
c. digital technology
d. profitable advertising
ANSWER: c
22. Today consumers can stream a first-run movie or a classic TV sitcom, or download new and classic books—even a
textbook—to a mobile device they carry with them. Which technology makes this possible?
a. wireless fidelity
b. wired networks
c. connected antennas
d. electrical outlet
ANSWER: a
23. Companies that want to sell you products pay for most of the information and entertainment you receive from the
internet, TV, radio, newspapers, and magazines. What principle does this illustrate?
a. Advertisers and consumers pay the bills.
b. Media take advantage of digital delivery.
c. Mass media reflect politics and society.
d. Today’s communication is highly regulated.
ANSWER: a
24. Consumers’ money from direct and indirect purchases of advertised products buy equipment, underwrite company
research and expansion, and pay stock dividends. What principle does this illustrate?
a. Media industries take advantage of digital technologies for advertising.
b. Ownership concentration continues as a trend in the media industries.
c. Consumers are the financial foundation for American mass media industries.
d. Message pluralism is reduced through convergence of mass media ownership.
ANSWER: c
25. Mass media businesses depend on attracting an audience of media consumers to generate income. Which of the three
key concepts to remember does this identify?
a. The newest media industry is also growing the fastest.
b. Mass media both reflect and affect politics, society, and culture.
c. Technology changes the way mass media are delivered and consumed.
d. Mass media industries are profit-centered businesses.
ANSWER: d
Copyright Cengage Learning. Powered by Cognero. Page 5
,Name: Class: Date:
Chapter 01: Mass Media and Everyday Life
26. Media convergence is the melding of the communications, computer, and electronics industries.
a. True
b. False
ANSWER: True
27. The second information communications revolution began with the invention of paper.
a. True
b. False
ANSWER: False
28. Today, broadcast network programming is available by streaming on all digital media, such as smartphones and tablets.
This highlights the key concept to remember that the newest media industry is also growing the fastest.
a. True
b. False
ANSWER: False
29. A media industry offers a combination of telecommunications services to consumers. This is described as a digital
media bundle.
a. True
b. False
ANSWER: True
30. In the digital environment, messages and feedback can occur almost instantly because the sender and the receiver
can communicate with each other simultaneously. This occurs because regulation of messages has increased.
a. True
b. False
ANSWER: False
31. A company is working to create a society where all electronic devices are interconnected through the internet and, in
turn, can process and share information and interact globally. This is referred to as the Internet of Things (IoT).
a. True
b. False
ANSWER: True
32. In the United States and other countries that have encouraged technological advancements, communications changes
are moving faster than ever before. For the media industries, this means increasing costs to replace old equipment and
expanding to meet demand.
a. True
b. False
ANSWER: True
Copyright Cengage Learning. Powered by Cognero. Page 6
,Name: Class: Date:
Chapter 01: Mass Media and Everyday Life
33. Early media studies analyzed each message and determined that different people process messages differently
because everyone brings many variables—family background, past experiences, interests, and education, for example
—to each message. This is known as message pluralism.
a. True
b. False
ANSWER: False
34. Vertical integration means that companies own other companies whose products are unrelated to mass media.
a. True
b. False
ANSWER: False
35. A conglomerate is a group of TV networks and newspapers.
a. True
b. False
ANSWER: False
36. Discuss the impact of the rapid pace of current media technological developments on both media organizations and
media audiences. Explain how the Internet of Things (IoT) is part of this.
ANSWER: Answers will vary. Sample response: In the United States and other countries that have encouraged
technological advancements, communications changes are moving faster than ever before. For the media
industries, this means increasing costs to replace old equipment and expanding to meet demand. For
consumers, this means a confusing array of products that are outdated as soon as they come to market.
Forecasters today envision an even bigger future imprint of technology on people’s everyday lives. They
describe a future called the Internet of Things (IoT), where all aspects of consumers’ lives—from media
to medical information to fitness to home security to the temperature of their air conditioners—will be
managed through their connection to the internet.
37. Discuss the practical effects of the availability of digitized communications. What does it mean to the media
businesses that make information and entertainment available to you? How does digitization affect consumers’ access
to information and entertainment? Give three examples from your current use of mass media.
ANSWER: Answers will vary. Sample response: A digital network begins with the receiver/subscriber. For example,
a consumer uses a smartphone and seamlessly shifts between texts, video, music, and news. Consumers
can choose: first-run movies, TV series, and concert streaming; worldwide video news feeds, including
access to overseas channels in a variety of languages; print and video services, offering live access to
today’s stories from news and sports outlets around the globe on pre-selected topics; internet video games
and gaming sites; social networks, podcasts, and YouTube videos.
Copyright Cengage Learning. Powered by Cognero. Page 7
, Name: Class: Date:
Chapter 01: Mass Media and Everyday Life
38. Discuss why newspapers and broadcast companies are attractive investments at the same time that they adapt to the
development of the internet.
ANSWER: Answers will vary. Sample response: First, media properties have moved past their early cycle of family
ownership. If the heirs to the founders of a family business are not interested in running the company, the
only way for them to collect their inheritance is to sell the business, and the only companies with enough
money to buy individual media businesses are large corporations and investment companies. Second,
media properties are easier to buy than to create. Because these businesses require huge investments in
equipment and people, they are expensive to start up. Three, beginning in the 1990s, the expansion of new
technologies, especially the internet, changed the economics of all the media industries. Each industry had
to adapt to the internet quickly, and the fastest way to gain internet expertise was to buy a company or
invest in a company that already had created an internet presence or a successful digital product.
39. Describe how the classic model of communication applies to interactive, digital communications.
ANSWER: Answers will vary. Sample response: Digital delivery begins in the same way as the classic model of
communications. The channel carries information and entertainment (messages) from many different
sources (senders) to many different people (receivers). The messages that return from the receiver to the
sender are called feedback. In the digital environment, messages and feedback can occur almost instantly
because the sender and the receiver can communicate with each other simultaneously. This makes digital
systems interactive.
40. Identify the three important concepts that can help to analyze mass media in the United States and describe the
impact that each has had on society.
ANSWER: Answers will vary. Sample response: First, the mass media industries are profit-centered businesses. The
products of these businesses are information and entertainment, and they depend on attracting an
audience of media consumers to generate income. Second, technological developments change the way
mass media are delivered and consumed. Digital technology is transforming the media business more than
we can predict—enabling faster transmission of more information to more people than ever before. Third,
mass media both reflect and affect politics, society, and culture. The media industries provide information
and entertainment, but mass media also can affect political, social, and cultural institutions. Although the
media actively influence society, they also mirror it, and scholars constantly strive to delineate the
differences.
Copyright Cengage Learning. Powered by Cognero. Page 8
