, TESTBANK FOR Media Impact 13th Edition Biagi
Important Notes
The file includes the complete test bank, organized chapter by chapter.
A sample of selected pages has been provided for preview.
All available appendices and Excel files (if included in the original resources) are
provided.
We continuously update our files to ensure you receive the latest and most accurate
editions.
New editions are added regularly – stay connected for updates!
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Contact Email:
,Name: Class: Date:
Chapter 01: The Changing Media
1. Which legal term refers to the exclusive right granted to the creator of intellectual property, allowing them to control
the use, sale, or licensing of their creative works?
a. Trademark
b. Copyright
c. Patent
d. Trade secret
ANSWER: b
2. What is one of the promises of fifth-generation (5G) phones?
a. Boosted transmission speeds
b. Faster speeds for selfies
c. Mobile game play ability
d. Support for virtual reality
ANSWER: d
3. What is the alternative term for Digital Audio Broadcasting (DAB)?
a. High-Resolution Audio
b. Stereo Sound Broadcasting
c. High-Definition Radio
d. Advanced Audio Transmission
ANSWER: c
4. In what type of communication do lectures, concerts, and live theatrical performances fall?
a. Intrapersonal communication
b. Interpersonal communication
c. Large-group communication
d. Small-group communication
ANSWER: c
5. What distinguishes the defining aspects of the "new media" from the traditional media?
a. Print-oriented
b. Analog technology
c. Digital, interactive, social
d. Mass production
ANSWER: c
Copyright Cengage Learning. Powered by Cognero. Page 1
,Name: Class: Date:
Chapter 01: The Changing Media
6. What term is used to describe the phenomenon where the audience or users are empowered to produce and consume
media content, as seen on social media?
a. Internet 2.0
b. Media Monopoly
c. Audience Passivity
d. Web 2.0
ANSWER: d
7. What is a characteristic feature of social media that challenges the traditional SMCR model?
a. Limited interaction with users
b. Instant feedback and ongoing interaction
c. Exclusive content creation by professionals
d. Minimal impact on conventional media
ANSWER: b
8. What type of communication is characterized in the classic SMCR model?
a. One-to-one Communication
b. One-to-many Communication
c. Interpersonal Communication
d. Group Communication
ANSWER: b
9. According to the SMCR model, what role does television play in the communication process?
a. The sender
b. The decoder
c. The encoder
d. The receiver
ANSWER: b
10. What term best describes individuals or entities with the authority to control and filter media content?
a. Observers
b. Critics
c. Gatekeepers
d. Reporters
ANSWER: c
Copyright Cengage Learning. Powered by Cognero. Page 2
,Name: Class: Date:
Chapter 01: The Changing Media
11. What is an essential feature of the internet that enables two-way communication?
a. Synchronous transmission of messages
b. Linear media channels for communication
c. Return messages through upstream channels
d. Analog signals for communication
ANSWER: c
12. What is a benefit of asynchronous communication in digital media?
a. Users can only access content at the time dictated by the source.
b. Users can access content at any time.
c. Users can access content simultaneously.
d. Users are restricted to over-the-air broadcast access.
ANSWER: b
13. Why is digital communication superior for transmission quality?
a. Because of higher susceptibility to interference and distortion
b. Because digital signals are less susceptible to interference and distortion
c. Because digital media restricts storage capabilities
d. Because digital media exclusively supports synchronous communication
ANSWER: b
14. Which form of communication involves everyday examples like singing to oneself or thinking over one's next move in
a video game?
a. Intrapersonal communication
b. Interpersonal communication
c. Small-group communication
d. Large-group communication
ANSWER: a
15. When students get together to define a study plan, which type of communication is likely to emerge?
a. Small-group communication
b. Dominance by one person
c. Intrapersonal communication
d. Point-to-point communication
ANSWER: a
Copyright Cengage Learning. Powered by Cognero. Page 3
,Name: Class: Date:
Chapter 01: The Changing Media
16. What role do internet service providers play in closing the digital divide?
a. Creating more disparities
b. Offering discounts to low-income households
c. Focusing on high-speed internet for the elite
d. Promoting smartphone exclusivity
ANSWER: b
17. Which of the following components of the SMCR model is the destination of the communication?
a. Source
b. Encoder
c. Receiver
d. Feedback mechanism
ANSWER: c
18. What is an electronic or mechanical system that links the source to the receiver?
a. Remote
b. Digital controller
c. Console
d. Channel
ANSWER: d
19. What type of communication is exemplified by consumers' ability to "time-shift" programs using DVRs and internet
video, as well as other situations that lack simultaneity?
a. Asynchronous communication
b. Digital communication
c. Synchronous communication
d. Streaming communication
ANSWER: a
20. Starting at the level of the individual and moving out to society as a whole, one encounters a series of different types
of communication that relate to the size of the group communicating. What is the correct order for this process from
smallest to largest?
a. National—Individual—Citywide—Small Group—International
b. Community—Individual—Neighborhood—International—City
c. Intrapersonal—Interpersonal—Small Group—Large Group—Mass Media
d. Small Group—Individual—Intrapersonal—Large Group—International
ANSWER: c
Copyright Cengage Learning. Powered by Cognero. Page 4
,Name: Class: Date:
Chapter 01: The Changing Media
21. What does non-discrimination based on the amount or nature of data transfer on the internet refer to?
a. Copyright
b. Unlimited streaming
c. Digital divide
d. Net neutrality
ANSWER: d
22. What would be one of the transformations caused by the convergence of different media outlets?
a. The ability to stream Netflix on a PlayStation 5
b. The ability to install a satellite dish in a rural environment
c. The ability to subscribe to a newspaper published in another state
d. The ability to watch both cable and broadcast television channels
ANSWER: a
23. Which of the following components of the SMCR model translates the message into a form that can be
communicated?
a. Sender
b. Encoder
c. Decoder
d. Receiver
ANSWER: b
24. In which historical period did written communication emerge as a specialized function controlled by the ruling classes?
a. Pre-agricultural society
b. Industrial society
c. Agricultural society
d. Information society
ANSWER: c
25. What is the significance of the feedback mechanism in the SMCR model?
a. To reverse the encoding process
b. To be the medium or transmission system
c. To be the destination of the communication
d. To regulate the flow of communication
ANSWER: d
26. Feedback plays a bigger role in social media than it does in the conventional SMCR model of mass communication.
a. True
b. False
ANSWER: True
Copyright Cengage Learning. Powered by Cognero. Page 5
,Name: Class: Date:
Chapter 01: The Changing Media
27. The digital divide refers to the issues that make internet access more readily available to some people and not to
others.
a. True
b. False
ANSWER: True
28. Talk-radio shows and televised news reports are considered forms of mass communication.
a. True
b. False
ANSWER: True
29. Newspapers are considered a form of private communication.
a. True
b. False
ANSWER: False
30. The internet is a form of interactive communication.
a. True
b. False
ANSWER: True
31. The Copyright Term Extension Act of 1998 broadened the copyright protection enjoyed by writers, performers, artists,
and songwriters.
a. True
b. False
ANSWER: True
32. Online tracking is a privacy protection.
a. True
b. False
ANSWER: False
33. Traditional media consists of internet applications in which users provide content as well as consume it.
a. True
b. False
ANSWER: True
34. Nonlinear media are meant to be consumed in a straight line from start to finish.
a. True
b. False
ANSWER: False
Copyright Cengage Learning. Powered by Cognero. Page 6
,Name: Class: Date:
Chapter 01: The Changing Media
35. Large-group communication usually involves fewer than a dozen people.
a. True
b. False
ANSWER: False
36. What are the negative effects of television on its viewing audiences?
ANSWER: Over the years, television has been criticized for its impacts on sexual promiscuity, racial and ethnic
stereotypes, sexism, economic exploitation, mindless consumption, childhood obesity, smoking, drinking,
and political apathy. The impact of television on violence is an enduring concern of parents and
policymakers alike.
37. Identify and explain each step of the SMCR model.
ANSWER: The classic Source–Message–Channel–Receiver (SMCR) model was first developed by Shannon and
Weaver (1949).
Signal: the source of a message (the person speaking); Message: the specific content of what the signal
is presenting; Encoder: translates the message into a form that can be communicated—often a form that
is not directly interpretable by human senses; Channel: the way the signal communicates the message
(for example, television and radio are two types of channels); Decoder: reverses the encoding process;
Receiver: the individual who receives the message (the audience in mass media); Feedback mechanism
between the source and the receiver regulates the flow of communication; Noise: any distortion or
errors that may be introduced during the information exchange.
38. What was the original purpose of the internet, and what is it used for today?
ANSWER: The internet was originally developed to support communication between weapons research labs in the
wake of a nuclear holocaust. The internet has evolved into a tool for entertainment, commerce,
communication, and education. Big media corporations now compete for its content with citizen
journalists, Facebook users, garage bands, and amateur video producers.
39. What is the major difference or differences between broadcasting and narrowcasting?
ANSWER: Broadcasting tries to reach the largest possible audience. Narrowcasting is the practice of targeting
content to smaller audiences. It involves dedicating communication channels to specific audience
subgroups, or market segments.
40. What does the term “information society” mean?
ANSWER: Information society is a society in which the production, processing, distribution, and consumption of
information are the primary economic and social activities. In such a society, information work
dominates the workforce. The dominant medium in an information society is the computer, though other
internet-compatible devices like smartphones and tablets are beginning to play a larger role.
Copyright Cengage Learning. Powered by Cognero. Page 7
, Name: Class: Date:
Chapter 02: Media and Society
1. Media for women, such as romance novels or soap operas, have always been received with the same degree of
seriousness as male-oriented spy novels.
a. True
b. False
ANSWER: False
2. Theories reflect our assumptions about patterns of behavior of individuals, media institutions, and society.
a. True
b. False
ANSWER: True
3. Narrowcasting works to the advertisers’ disadvantage, as it does not target ads to precise segments of the market.
a. True
b. False
ANSWER: False
4. Framing theory is concerned with how a writer presents a story.
a. True
b. False
ANSWER: True
5. Economies of scale result when unit costs go down as production quantities increase.
a. True
b. False
ANSWER: True
6. Monopolies and oligopolies try to discourage high production costs that pose barriers to entry to new competitors.
a. True
b. False
ANSWER: False
7. Early adopters are at the first stage of Rogers’ theory of diffusion of innovations.
a. True
b. False
ANSWER: False
8. Display advertisements that appeared on early websites were an early option of target marketing for advertisers.
a. True
b. False
ANSWER: True
Copyright Cengage Learning. Powered by Cognero. Page 1
Important Notes
The file includes the complete test bank, organized chapter by chapter.
A sample of selected pages has been provided for preview.
All available appendices and Excel files (if included in the original resources) are
provided.
We continuously update our files to ensure you receive the latest and most accurate
editions.
New editions are added regularly – stay connected for updates!
✅ Why Buy From Us?
📚 Complete & organized chapter-by-chapter – no missing content, no guessing.
⚡ Instant digital delivery – get your file the moment you pay, no waiting.
📅 Always up to date – we track new editions so you always get the latest version.
💬 Friendly support – real humans ready to help, anytime you need us.
🔒 Safe & secure – thousands of satisfied students trust us every semester.
🛡️Our Guarantees
💰 Money-Back Guarantee: Not satisfied? We offer a full refund – no questions asked.
🔄 Wrong File? No Problem: Contact us and we will replace it immediately with the
correct version, free of charge.
⏰ 24/7 Support: We are always here – reach out anytime and expect a fast response.
Contact Email:
,Name: Class: Date:
Chapter 01: The Changing Media
1. Which legal term refers to the exclusive right granted to the creator of intellectual property, allowing them to control
the use, sale, or licensing of their creative works?
a. Trademark
b. Copyright
c. Patent
d. Trade secret
ANSWER: b
2. What is one of the promises of fifth-generation (5G) phones?
a. Boosted transmission speeds
b. Faster speeds for selfies
c. Mobile game play ability
d. Support for virtual reality
ANSWER: d
3. What is the alternative term for Digital Audio Broadcasting (DAB)?
a. High-Resolution Audio
b. Stereo Sound Broadcasting
c. High-Definition Radio
d. Advanced Audio Transmission
ANSWER: c
4. In what type of communication do lectures, concerts, and live theatrical performances fall?
a. Intrapersonal communication
b. Interpersonal communication
c. Large-group communication
d. Small-group communication
ANSWER: c
5. What distinguishes the defining aspects of the "new media" from the traditional media?
a. Print-oriented
b. Analog technology
c. Digital, interactive, social
d. Mass production
ANSWER: c
Copyright Cengage Learning. Powered by Cognero. Page 1
,Name: Class: Date:
Chapter 01: The Changing Media
6. What term is used to describe the phenomenon where the audience or users are empowered to produce and consume
media content, as seen on social media?
a. Internet 2.0
b. Media Monopoly
c. Audience Passivity
d. Web 2.0
ANSWER: d
7. What is a characteristic feature of social media that challenges the traditional SMCR model?
a. Limited interaction with users
b. Instant feedback and ongoing interaction
c. Exclusive content creation by professionals
d. Minimal impact on conventional media
ANSWER: b
8. What type of communication is characterized in the classic SMCR model?
a. One-to-one Communication
b. One-to-many Communication
c. Interpersonal Communication
d. Group Communication
ANSWER: b
9. According to the SMCR model, what role does television play in the communication process?
a. The sender
b. The decoder
c. The encoder
d. The receiver
ANSWER: b
10. What term best describes individuals or entities with the authority to control and filter media content?
a. Observers
b. Critics
c. Gatekeepers
d. Reporters
ANSWER: c
Copyright Cengage Learning. Powered by Cognero. Page 2
,Name: Class: Date:
Chapter 01: The Changing Media
11. What is an essential feature of the internet that enables two-way communication?
a. Synchronous transmission of messages
b. Linear media channels for communication
c. Return messages through upstream channels
d. Analog signals for communication
ANSWER: c
12. What is a benefit of asynchronous communication in digital media?
a. Users can only access content at the time dictated by the source.
b. Users can access content at any time.
c. Users can access content simultaneously.
d. Users are restricted to over-the-air broadcast access.
ANSWER: b
13. Why is digital communication superior for transmission quality?
a. Because of higher susceptibility to interference and distortion
b. Because digital signals are less susceptible to interference and distortion
c. Because digital media restricts storage capabilities
d. Because digital media exclusively supports synchronous communication
ANSWER: b
14. Which form of communication involves everyday examples like singing to oneself or thinking over one's next move in
a video game?
a. Intrapersonal communication
b. Interpersonal communication
c. Small-group communication
d. Large-group communication
ANSWER: a
15. When students get together to define a study plan, which type of communication is likely to emerge?
a. Small-group communication
b. Dominance by one person
c. Intrapersonal communication
d. Point-to-point communication
ANSWER: a
Copyright Cengage Learning. Powered by Cognero. Page 3
,Name: Class: Date:
Chapter 01: The Changing Media
16. What role do internet service providers play in closing the digital divide?
a. Creating more disparities
b. Offering discounts to low-income households
c. Focusing on high-speed internet for the elite
d. Promoting smartphone exclusivity
ANSWER: b
17. Which of the following components of the SMCR model is the destination of the communication?
a. Source
b. Encoder
c. Receiver
d. Feedback mechanism
ANSWER: c
18. What is an electronic or mechanical system that links the source to the receiver?
a. Remote
b. Digital controller
c. Console
d. Channel
ANSWER: d
19. What type of communication is exemplified by consumers' ability to "time-shift" programs using DVRs and internet
video, as well as other situations that lack simultaneity?
a. Asynchronous communication
b. Digital communication
c. Synchronous communication
d. Streaming communication
ANSWER: a
20. Starting at the level of the individual and moving out to society as a whole, one encounters a series of different types
of communication that relate to the size of the group communicating. What is the correct order for this process from
smallest to largest?
a. National—Individual—Citywide—Small Group—International
b. Community—Individual—Neighborhood—International—City
c. Intrapersonal—Interpersonal—Small Group—Large Group—Mass Media
d. Small Group—Individual—Intrapersonal—Large Group—International
ANSWER: c
Copyright Cengage Learning. Powered by Cognero. Page 4
,Name: Class: Date:
Chapter 01: The Changing Media
21. What does non-discrimination based on the amount or nature of data transfer on the internet refer to?
a. Copyright
b. Unlimited streaming
c. Digital divide
d. Net neutrality
ANSWER: d
22. What would be one of the transformations caused by the convergence of different media outlets?
a. The ability to stream Netflix on a PlayStation 5
b. The ability to install a satellite dish in a rural environment
c. The ability to subscribe to a newspaper published in another state
d. The ability to watch both cable and broadcast television channels
ANSWER: a
23. Which of the following components of the SMCR model translates the message into a form that can be
communicated?
a. Sender
b. Encoder
c. Decoder
d. Receiver
ANSWER: b
24. In which historical period did written communication emerge as a specialized function controlled by the ruling classes?
a. Pre-agricultural society
b. Industrial society
c. Agricultural society
d. Information society
ANSWER: c
25. What is the significance of the feedback mechanism in the SMCR model?
a. To reverse the encoding process
b. To be the medium or transmission system
c. To be the destination of the communication
d. To regulate the flow of communication
ANSWER: d
26. Feedback plays a bigger role in social media than it does in the conventional SMCR model of mass communication.
a. True
b. False
ANSWER: True
Copyright Cengage Learning. Powered by Cognero. Page 5
,Name: Class: Date:
Chapter 01: The Changing Media
27. The digital divide refers to the issues that make internet access more readily available to some people and not to
others.
a. True
b. False
ANSWER: True
28. Talk-radio shows and televised news reports are considered forms of mass communication.
a. True
b. False
ANSWER: True
29. Newspapers are considered a form of private communication.
a. True
b. False
ANSWER: False
30. The internet is a form of interactive communication.
a. True
b. False
ANSWER: True
31. The Copyright Term Extension Act of 1998 broadened the copyright protection enjoyed by writers, performers, artists,
and songwriters.
a. True
b. False
ANSWER: True
32. Online tracking is a privacy protection.
a. True
b. False
ANSWER: False
33. Traditional media consists of internet applications in which users provide content as well as consume it.
a. True
b. False
ANSWER: True
34. Nonlinear media are meant to be consumed in a straight line from start to finish.
a. True
b. False
ANSWER: False
Copyright Cengage Learning. Powered by Cognero. Page 6
,Name: Class: Date:
Chapter 01: The Changing Media
35. Large-group communication usually involves fewer than a dozen people.
a. True
b. False
ANSWER: False
36. What are the negative effects of television on its viewing audiences?
ANSWER: Over the years, television has been criticized for its impacts on sexual promiscuity, racial and ethnic
stereotypes, sexism, economic exploitation, mindless consumption, childhood obesity, smoking, drinking,
and political apathy. The impact of television on violence is an enduring concern of parents and
policymakers alike.
37. Identify and explain each step of the SMCR model.
ANSWER: The classic Source–Message–Channel–Receiver (SMCR) model was first developed by Shannon and
Weaver (1949).
Signal: the source of a message (the person speaking); Message: the specific content of what the signal
is presenting; Encoder: translates the message into a form that can be communicated—often a form that
is not directly interpretable by human senses; Channel: the way the signal communicates the message
(for example, television and radio are two types of channels); Decoder: reverses the encoding process;
Receiver: the individual who receives the message (the audience in mass media); Feedback mechanism
between the source and the receiver regulates the flow of communication; Noise: any distortion or
errors that may be introduced during the information exchange.
38. What was the original purpose of the internet, and what is it used for today?
ANSWER: The internet was originally developed to support communication between weapons research labs in the
wake of a nuclear holocaust. The internet has evolved into a tool for entertainment, commerce,
communication, and education. Big media corporations now compete for its content with citizen
journalists, Facebook users, garage bands, and amateur video producers.
39. What is the major difference or differences between broadcasting and narrowcasting?
ANSWER: Broadcasting tries to reach the largest possible audience. Narrowcasting is the practice of targeting
content to smaller audiences. It involves dedicating communication channels to specific audience
subgroups, or market segments.
40. What does the term “information society” mean?
ANSWER: Information society is a society in which the production, processing, distribution, and consumption of
information are the primary economic and social activities. In such a society, information work
dominates the workforce. The dominant medium in an information society is the computer, though other
internet-compatible devices like smartphones and tablets are beginning to play a larger role.
Copyright Cengage Learning. Powered by Cognero. Page 7
, Name: Class: Date:
Chapter 02: Media and Society
1. Media for women, such as romance novels or soap operas, have always been received with the same degree of
seriousness as male-oriented spy novels.
a. True
b. False
ANSWER: False
2. Theories reflect our assumptions about patterns of behavior of individuals, media institutions, and society.
a. True
b. False
ANSWER: True
3. Narrowcasting works to the advertisers’ disadvantage, as it does not target ads to precise segments of the market.
a. True
b. False
ANSWER: False
4. Framing theory is concerned with how a writer presents a story.
a. True
b. False
ANSWER: True
5. Economies of scale result when unit costs go down as production quantities increase.
a. True
b. False
ANSWER: True
6. Monopolies and oligopolies try to discourage high production costs that pose barriers to entry to new competitors.
a. True
b. False
ANSWER: False
7. Early adopters are at the first stage of Rogers’ theory of diffusion of innovations.
a. True
b. False
ANSWER: False
8. Display advertisements that appeared on early websites were an early option of target marketing for advertisers.
a. True
b. False
ANSWER: True
Copyright Cengage Learning. Powered by Cognero. Page 1
