MNG3701
STRATEGIC PLANNING IIIA
Exam: Oct/ Nov 2020
Name:
Student No:
Identity No:
Declaration
I, ____________, ID number ___________ with student number ________________
hereby declare that this exam for MNG3701 is my own work and has been strictly
written abiding the exam protocols.
Signature:
Date: 04-11-2020
, Question 1
1.1.
a) Tactical Plans – to make sure that the objectives of pharmaceutical department is
achieved by providing efficient services to the market segment and increasing market
share within the operating locations of the Clicks stores.
b) Operational Plans – By providing value through great promotions which attract
consumers using competitive pricing, furthermore providing loyalty and cashback
benefits through the club card membership which promotes the retention of customers
for repeated purchases.
1.2.
a) Tangible resources can easily be seen, felt and touched. They can be physically
involved during the manufacturing process and may need to be maintained and
repaired. Examples include buildings and stores that are owned by Clicks all over
South Africa, which is an asset for the business to occupy and carry out their daily
business activities in a strategic market position. Clicks has over 700 stores in South
Africa, 51 stores in neighbouring countries such as Namibia, Botswana, Swaziland
and Lesotho
Intangible resources are difficult to identify by the naked eye as they are invisible, but
their contribution to the production of goods and services. For example, Clicks has a
strong brand which allows them to create consumer loyalty, retention and a good
reputation. They use their brand to attract consumers, and they carry out promotions
and offer membership cards, “Clicks ClubCard”, which attract consumer retention. This
is an asset because it is progressing the business of Clicks and allowing them to
increase their market share.
b) Buildings and stores is a strength to Clicks as they provide physical occupation that
they can be used to carry out their business activities. With multiple buildings and
stores, they are able to establish their stores in different countries and in various parts
of South Africa allowing them to utilize different market segments, thus reducing the
space gap from consumers to Clicks. Competition in the corporate pharmacy and retail
chains is challenging Clicks in a way that their market share is reduced, Click’s
expansion in different parts of the country and global allows them to evade this
competition by locating in different areas.
The Clicks’ brand is a strength because it allows Clicks to retain and maintain their
consumers and enhance the strength they have, so that consumer loyalty will be built.
This will allow Clicks to increase their market share through word-of-mouth advertising
STRATEGIC PLANNING IIIA
Exam: Oct/ Nov 2020
Name:
Student No:
Identity No:
Declaration
I, ____________, ID number ___________ with student number ________________
hereby declare that this exam for MNG3701 is my own work and has been strictly
written abiding the exam protocols.
Signature:
Date: 04-11-2020
, Question 1
1.1.
a) Tactical Plans – to make sure that the objectives of pharmaceutical department is
achieved by providing efficient services to the market segment and increasing market
share within the operating locations of the Clicks stores.
b) Operational Plans – By providing value through great promotions which attract
consumers using competitive pricing, furthermore providing loyalty and cashback
benefits through the club card membership which promotes the retention of customers
for repeated purchases.
1.2.
a) Tangible resources can easily be seen, felt and touched. They can be physically
involved during the manufacturing process and may need to be maintained and
repaired. Examples include buildings and stores that are owned by Clicks all over
South Africa, which is an asset for the business to occupy and carry out their daily
business activities in a strategic market position. Clicks has over 700 stores in South
Africa, 51 stores in neighbouring countries such as Namibia, Botswana, Swaziland
and Lesotho
Intangible resources are difficult to identify by the naked eye as they are invisible, but
their contribution to the production of goods and services. For example, Clicks has a
strong brand which allows them to create consumer loyalty, retention and a good
reputation. They use their brand to attract consumers, and they carry out promotions
and offer membership cards, “Clicks ClubCard”, which attract consumer retention. This
is an asset because it is progressing the business of Clicks and allowing them to
increase their market share.
b) Buildings and stores is a strength to Clicks as they provide physical occupation that
they can be used to carry out their business activities. With multiple buildings and
stores, they are able to establish their stores in different countries and in various parts
of South Africa allowing them to utilize different market segments, thus reducing the
space gap from consumers to Clicks. Competition in the corporate pharmacy and retail
chains is challenging Clicks in a way that their market share is reduced, Click’s
expansion in different parts of the country and global allows them to evade this
competition by locating in different areas.
The Clicks’ brand is a strength because it allows Clicks to retain and maintain their
consumers and enhance the strength they have, so that consumer loyalty will be built.
This will allow Clicks to increase their market share through word-of-mouth advertising
