ISM 3011 SOCIAL MEDIA MARKETING ASSIGNMENT
QUESTIONS & ANSWERS
Maura added a page to her Facebook account, named Dancing Squares, to keep in
touch with people who enjoy social dance. Followers also share Instagram posts and
occasionally load videos to YouTube. Which social media information system (SMIS)
role does this group play? - Answers - Social media community
All components of a social media information system (SMIS) serve one clear purpose
for an organization, which is to ______. - Answers - amplify marketing strategy through
social media
Which statement accurately summarizes the importance of hardware and software to
social media information systems (SMIS)? - Answers - Providers, sponsors, and users
can access SMIS benefits through several hardware and software options.
Computer and network technology form the basic architecture of SMIS.
Why does it make sense to categorize data and procedures together as social media
information system (SMIS) components? - Answers - Data and procedures are required
to keep SMISs functioning.
Procedures help providers properly collect, direct, protect, and regulate the use of data.
People are included in social information systems in what capacities? - Answers -
Employees and contributors
Platform architects and data scientists
A social media information system (SMIS) directly serves its users by ______. -
Answers - facilitating content sharing among them
Social media is used in which steps of the five-step process that marketing research
follows? - Answers - Analyze data and information
Collect data and information
The three parts that combine in an organization's social media information system
(SMISs) are ______. - Answers - people, data and procedures, and hardware and
software
What demographic data are collected from social media users? - Answers - Where a
user is when they post a photo.
Which online stores a user frequents.
What does your personal tablet or smartphone have in common with a huge data
warehouse or a remote server? - Answers - All are hardware components within a
social media information system (SMIS).
, Whether you are working as a platform manager, a data technician, or a college
student, you can interact with SMIS through appropriate hardware.
What kinds of data do SMISs deliver to sponsors? - Answers - Data gleaned from
groups of users reveal behavior patterns and show connections through analysis of data
points.
Providers deliver content data from user interactions and connection data from
relationships with other sources.
Why include human beings as components in a technology-based business system? -
Answers - People are valuable potential customers.
Human capital is vital to operating SMISs.
For a specific advertisement, a social media platform allows a corporation to target
female users who are between the ages of 28 and 35 and have at least one child. This
social media platform is assisting with which part of the market research process? -
Answers - Data information and collection
Analysis of data and information
What information does the Facebook tool Audience Insights provide to organizations? -
Answers - The purchase behavior of people who have not "liked" your Facebook page,
but who have attended events hosted by your organization.
What regions of the country members of a target audience reside in.
What websites members of a target audience interact with most frequently.
Which of the following are examples of information businesses get from social media to
make more informed decisions? - Answers - How often consumers complete purchases
after clicking on a sponsored post.
What percentage of customers from a targeted demographic download a coupon after
visiting a website linked from a sponsored tweet.
What new websites females between the ages of 18 and 25 "like" on Facebook.
What information does Instagram Insights offer? - Answers - Number of times nonpaid
content was viewed by a specific demographic.
Number of times paid content was viewed by a specific demographic.
Users' demographic information.
How do SMIS procedures benefit providers and users? - Answers - Procedures are
essential for proper system functioning and maintenance.
Procedures for users are designed to protect confidential information and enforce site
policies.
Procedures address security and appropriate site use and data handling.
What metrics does the tweet activity dashboard provide on every tweet? - Answers -
The number of retweets
The number of users who have seen a tweet
QUESTIONS & ANSWERS
Maura added a page to her Facebook account, named Dancing Squares, to keep in
touch with people who enjoy social dance. Followers also share Instagram posts and
occasionally load videos to YouTube. Which social media information system (SMIS)
role does this group play? - Answers - Social media community
All components of a social media information system (SMIS) serve one clear purpose
for an organization, which is to ______. - Answers - amplify marketing strategy through
social media
Which statement accurately summarizes the importance of hardware and software to
social media information systems (SMIS)? - Answers - Providers, sponsors, and users
can access SMIS benefits through several hardware and software options.
Computer and network technology form the basic architecture of SMIS.
Why does it make sense to categorize data and procedures together as social media
information system (SMIS) components? - Answers - Data and procedures are required
to keep SMISs functioning.
Procedures help providers properly collect, direct, protect, and regulate the use of data.
People are included in social information systems in what capacities? - Answers -
Employees and contributors
Platform architects and data scientists
A social media information system (SMIS) directly serves its users by ______. -
Answers - facilitating content sharing among them
Social media is used in which steps of the five-step process that marketing research
follows? - Answers - Analyze data and information
Collect data and information
The three parts that combine in an organization's social media information system
(SMISs) are ______. - Answers - people, data and procedures, and hardware and
software
What demographic data are collected from social media users? - Answers - Where a
user is when they post a photo.
Which online stores a user frequents.
What does your personal tablet or smartphone have in common with a huge data
warehouse or a remote server? - Answers - All are hardware components within a
social media information system (SMIS).
, Whether you are working as a platform manager, a data technician, or a college
student, you can interact with SMIS through appropriate hardware.
What kinds of data do SMISs deliver to sponsors? - Answers - Data gleaned from
groups of users reveal behavior patterns and show connections through analysis of data
points.
Providers deliver content data from user interactions and connection data from
relationships with other sources.
Why include human beings as components in a technology-based business system? -
Answers - People are valuable potential customers.
Human capital is vital to operating SMISs.
For a specific advertisement, a social media platform allows a corporation to target
female users who are between the ages of 28 and 35 and have at least one child. This
social media platform is assisting with which part of the market research process? -
Answers - Data information and collection
Analysis of data and information
What information does the Facebook tool Audience Insights provide to organizations? -
Answers - The purchase behavior of people who have not "liked" your Facebook page,
but who have attended events hosted by your organization.
What regions of the country members of a target audience reside in.
What websites members of a target audience interact with most frequently.
Which of the following are examples of information businesses get from social media to
make more informed decisions? - Answers - How often consumers complete purchases
after clicking on a sponsored post.
What percentage of customers from a targeted demographic download a coupon after
visiting a website linked from a sponsored tweet.
What new websites females between the ages of 18 and 25 "like" on Facebook.
What information does Instagram Insights offer? - Answers - Number of times nonpaid
content was viewed by a specific demographic.
Number of times paid content was viewed by a specific demographic.
Users' demographic information.
How do SMIS procedures benefit providers and users? - Answers - Procedures are
essential for proper system functioning and maintenance.
Procedures for users are designed to protect confidential information and enforce site
policies.
Procedures address security and appropriate site use and data handling.
What metrics does the tweet activity dashboard provide on every tweet? - Answers -
The number of retweets
The number of users who have seen a tweet
