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ISM 3011 TEST 4 STUDY GUIDE

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ISM 3011 TEST 4 STUDY GUIDE

Ad hoc reporting tools - Answers - are tools that put users in control so that they can
create custom reports on an as-needed basis by selecting fields, ranges, summary
conditions, and other parameters.

Analytics - Answers - is a term describing the extensive use of data, statistical and
quantitative analysis, explanatory and predictive models, and fact-based management
to drive decisions and actions.

Artificial intelligence software (AI) - Answers - is computer software that seeks to
reproduce or mimic human thought, decision making, or brain functions.

Big data - Answers - Big data is a general term used to describe the massive amount of
data available to today's managers. Big data are often unstructured and are too big and
costly to easily work through use of conventional databases, but new tools are making
these massive datasets available for analysis and insight.

Business intelligence (BI) - Answers - A term combining aspects of reporting, data
exploration and ad hoc queries, and sophisticated data modeling and analysis.

Customer relationship management - Answers - systems are often used to empower
employees to track and record data at nearly every point of customer contact.

Dashboard - Answers - A heads-up display of critical indicators that allow managers to
get a graphical glance at key performance metrics.

Data - Answers - Raw facts and figures.

Data aggregators - Answers - firms that collect and resell data.

Data cubes - Answers - special database used in online analytical processing (OLAP)
reporting

Data mart - Answers - a database or databases focused on addressing the concerns of
a specific problem.

Data mining - Answers - The process of using computers to identify hidden patterns in
and to build models from, large data sets.

Data warehouse - Answers - A set of databases designed to support decision making in
an organization is known as

, Database - Answers - either a single table or a collection of related tables. Databases
can be very numerous in certain firms and can be used in functional areas such as
sales or inventory.

Database Administrator - Answers - Job title focused on directing, performing, or
overseeing activities associated with a database or set of databases. These may
include (but not necessarily be limited to): database design, creation, implementation,
maintenance, backup and recovery, policy setting and enforcement, and security.

Database Management Systems - Answers - Sometimes called "database software";
software for creating, maintaining, and manipulating data.

Dynamic pricing - Answers - Changing pricing based on demand conditions is known as
dynamic pricing. Dynamic pricing is especially tricky in situations where consumers
make repeated purchases and are more likely to remember past prices, and when they
have alternative choices, like grocery or department store shopping.

Ediscovery - Answers - refers to identifying and retrieving relevant electronic information
to support litigation efforts.

Enterprise software - Answers - is computer software used to satisfy the needs of an
organization rather than individual users. Such organizations would include businesses,
schools, interest-based user groups, clubs, charities, or governments. (CRM, SCM.
ERP)

Expert systems - Answers - AI systems that leverage rules or examples to perform a
task in a way that mimics applied human expertise. Expert systems are used in tasks
ranging from medical diagnoses to product configuration.

Field/Column - Answers - A column in a database table. Columns represent each
category of data contained in a record (e.g., first name, last name, ID number, date of
birth).

Hadoop - Answers - open-source project known as Hadoop was created to analyze
massive amounts of raw information better than traditional, highly structured databases.
Relational structure is not considered an advantage of Hadoop

Information - Answers - Data presented in a context so that it can answer a question or
support decision making.

Knowledge - Answers - Insight derived from experience and expertise.

Legacy systems - Answers - are older information systems that are often incompatible
with other systems, technologies, and ways of conducting business. Can be a major
roadblock to turning data into information, and inhibits firm agility, holding back
operational and strategic initiatives

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