BADM 320 Exam 1 – Business Administration Study Guide, Key Concepts and
Practice Review
Which of the following would be a key success factor for the beer industry? - All of the above
The U of I banned all guns from campus. This would deal with what part of macro environment?
- political/legal environment
City of champaign started building lots of retirement buildings due to baby boomers about to
enter retirement. What part of macro environment? - demographic environment
U of I expands BADM 320 to Chinese campus in Shanghai this would display what growth
strategy? - Market Development
How many key success factors are usually found in an industry? - 5-6
AT&T has been working to eliminate dead zones so their mobile phones work in all laoctions.
What kind of value creation? - place
Understanding customers needs and wants is fundamental to marketing success - True
SWOT stands for? - Strength, Weakness, Opportunities, Threats
Which of the following is not one of the overall sustainable competitive advantages? - customer
loyalty
Sustainable competitive advantages? - product excellence, customer excellence, location
excellence, and operational excellence
, BCG portfolio analysis, products in low growth markets that have received high investment and
have excess funds to support other products are? - cash cows
new product, low market share, high growth rate - question mark
NOT one of the four major growth strategies - segment development
stp refers to - segementation, targeting, and positioning
Zara example - a sustainable competitive advantage
Qatar Airlines - product excellence
Grande mark burger? new, sell consistently - Question mark
Goat cheese fingers? popular, consistent - cash cow
Juicy juice. High growth rate, most popular - star
cookie cake, new - question mark
4 E's - Excite, Educate, Experience, Engage
2 dimensions of GE matrix - strength of sou and attractiveness of market
Practice Review
Which of the following would be a key success factor for the beer industry? - All of the above
The U of I banned all guns from campus. This would deal with what part of macro environment?
- political/legal environment
City of champaign started building lots of retirement buildings due to baby boomers about to
enter retirement. What part of macro environment? - demographic environment
U of I expands BADM 320 to Chinese campus in Shanghai this would display what growth
strategy? - Market Development
How many key success factors are usually found in an industry? - 5-6
AT&T has been working to eliminate dead zones so their mobile phones work in all laoctions.
What kind of value creation? - place
Understanding customers needs and wants is fundamental to marketing success - True
SWOT stands for? - Strength, Weakness, Opportunities, Threats
Which of the following is not one of the overall sustainable competitive advantages? - customer
loyalty
Sustainable competitive advantages? - product excellence, customer excellence, location
excellence, and operational excellence
, BCG portfolio analysis, products in low growth markets that have received high investment and
have excess funds to support other products are? - cash cows
new product, low market share, high growth rate - question mark
NOT one of the four major growth strategies - segment development
stp refers to - segementation, targeting, and positioning
Zara example - a sustainable competitive advantage
Qatar Airlines - product excellence
Grande mark burger? new, sell consistently - Question mark
Goat cheese fingers? popular, consistent - cash cow
Juicy juice. High growth rate, most popular - star
cookie cake, new - question mark
4 E's - Excite, Educate, Experience, Engage
2 dimensions of GE matrix - strength of sou and attractiveness of market
