BADM Exam 2 Review – Business Administration Study Guide, Key Concepts and
Practice Preparation
Which of the following statements is correct regarding consumer buying decisions? - correct
answer ✔✔Consumers are often unaware of what influences their purchases
According to the simple model of buyer behavior, what is in a buyer's black box? - correct
answer ✔✔The buyer's characteristics and the buyer's decision process
What are the three cultural factors that influence customer buying behavior? - correct answer
✔✔Culture, subculture, and social class
Which of the following statements regarding American subcultural groups is correct? - correct
answer ✔✔Asian Americans are the most affluent US demographic segment
A purse company's ads feature the cast of a popular reality show. Product sales increase
significantly among the fans. From the fans' viewpoint, the cast is a - correct answer
✔✔reference group
Which of the following is a personal factor that influences a consumer's buying behavior? -
correct answer ✔✔Occupation
Which of the following statements is correct regarding the influence of personal factors on
buyer behavior? - correct answer ✔✔Consumers tend to buy brands whose personality
matches their own
What are the four major psychological factors that influence consumer buyer behavior - correct
answer ✔✔Motivation, perception, learning, and beliefs and attitudes
, when consumers engage in ... buying behavior they go through a learning process, so it is most
important that marketers understand information gathering and evaluation behavior - correct
answer ✔✔complex
dissonance-reducing buyer behavior would result from which of the following conditions -
correct answer ✔✔high involvement and few differences between brands
which of the following statements regarding habitual buying behavior is correct? - correct
answer ✔✔in these types of purchases marketers often use price and sales promotion as
incentives for purchase
what tends to be the most effective source of info when consumers make a buying decision -
correct answer ✔✔personal sources
two things can come between the intention to make a purchase and the actual purchase: the
first is the attitudes of others and the second is - correct answer ✔✔unexpected situational
factors
what determines if a buyer is satisfied or dissatisfied with a purchase - correct answer ✔✔the
relationship b/w consumer expectations and perceived product performance
which of the following statements regarding the buyer decision process is correct? - correct
answer ✔✔consumers may, in some situations, skip steps in the buyer decision process
........ is the first stage in the new product adoption process - correct answer ✔✔awareness
people can be classified into adopter categories. Which 2 are the first to adopt a new product
idea? - correct answer ✔✔Innovators and early adopters
Practice Preparation
Which of the following statements is correct regarding consumer buying decisions? - correct
answer ✔✔Consumers are often unaware of what influences their purchases
According to the simple model of buyer behavior, what is in a buyer's black box? - correct
answer ✔✔The buyer's characteristics and the buyer's decision process
What are the three cultural factors that influence customer buying behavior? - correct answer
✔✔Culture, subculture, and social class
Which of the following statements regarding American subcultural groups is correct? - correct
answer ✔✔Asian Americans are the most affluent US demographic segment
A purse company's ads feature the cast of a popular reality show. Product sales increase
significantly among the fans. From the fans' viewpoint, the cast is a - correct answer
✔✔reference group
Which of the following is a personal factor that influences a consumer's buying behavior? -
correct answer ✔✔Occupation
Which of the following statements is correct regarding the influence of personal factors on
buyer behavior? - correct answer ✔✔Consumers tend to buy brands whose personality
matches their own
What are the four major psychological factors that influence consumer buyer behavior - correct
answer ✔✔Motivation, perception, learning, and beliefs and attitudes
, when consumers engage in ... buying behavior they go through a learning process, so it is most
important that marketers understand information gathering and evaluation behavior - correct
answer ✔✔complex
dissonance-reducing buyer behavior would result from which of the following conditions -
correct answer ✔✔high involvement and few differences between brands
which of the following statements regarding habitual buying behavior is correct? - correct
answer ✔✔in these types of purchases marketers often use price and sales promotion as
incentives for purchase
what tends to be the most effective source of info when consumers make a buying decision -
correct answer ✔✔personal sources
two things can come between the intention to make a purchase and the actual purchase: the
first is the attitudes of others and the second is - correct answer ✔✔unexpected situational
factors
what determines if a buyer is satisfied or dissatisfied with a purchase - correct answer ✔✔the
relationship b/w consumer expectations and perceived product performance
which of the following statements regarding the buyer decision process is correct? - correct
answer ✔✔consumers may, in some situations, skip steps in the buyer decision process
........ is the first stage in the new product adoption process - correct answer ✔✔awareness
people can be classified into adopter categories. Which 2 are the first to adopt a new product
idea? - correct answer ✔✔Innovators and early adopters
