GOOGLE ADS SEARCH CERTIFICATION STUDY GUIDE ACTUAL EXAM PAPER 2026 QUESTIONS WITH ANSWERS GRADED A+

GOOGLE ADS SEARCH CERTIFICATION STUDY GUIDE
ACTUAL EXAM PAPER 2026 QUESTIONS WITH ANSWERS
GRADED A+


● Google Ads. Answer: Online advertising platform allowing businesses to show ads across
Google's network

● Search Campaign. Answer: Google Ads campaign type showing text ads on Google
Search results pages

● Search Network. Answer: Google and Google search partner sites where search ads are
eligible to appear

● Quality Score. Answer: Google's rating of the relevance and quality of keywords ads and
landing pages

● Ad Rank. Answer: Value determining ad position calculated from bid quality score and
context

● CPC. Answer: Cost Per Click the amount paid each time a user clicks an ad

● Maximum CPC Bid. Answer: Highest amount an advertiser is willing to pay for a click

● Actual CPC. Answer: Amount actually charged which is just enough to beat the next
competitor's Ad Rank

● First Page Bid Estimate. Answer: Suggested bid to show ads on the first page of search
results

● Keyword. Answer: Word or phrase that triggers an ad when a user searches in Google

● Keyword Match Type. Answer: Setting controlling how closely a search query must match
a keyword to trigger an ad

● Phrase Match. Answer: Keyword match type showing ads for searches including the
keyword phrase in order

● Exact Match. Answer: Keyword match type showing ads only for the exact keyword or
close variants