GOOGLE ADS SEARCH CERTIFICATION STUDY GUIDE COMPREHENSIVE STUDY GUIDE 2026 FULL QUESTIONS AND SOLUTIONS GRADED A+

GOOGLE ADS SEARCH CERTIFICATION STUDY GUIDE
COMPREHENSIVE STUDY GUIDE 2026 FULL QUESTIONS
AND SOLUTIONS GRADED A+


● Google Analytics. Answer: Web analytics platform tracking user behavior on websites
often linked to Google Ads

● Linked Account. Answer: Connection between Google Ads and Google Analytics for
integrated reporting

● UTM Parameters. Answer: Tracking tags added to URLs to identify traffic sources in
Analytics

● Auto-Tagging. Answer: Google Ads feature automatically tagging URLs to pass data to
Analytics

● Google Tag. Answer: Code snippet placed on a website enabling conversion tracking

● Conversion Action. Answer: Specific measurable event set up in Google Ads to track a
desired outcome

● ROAS. Answer: Return on Ad Spend revenue generated per dollar spent on advertising

● CPA. Answer: Cost Per Acquisition total cost divided by number of conversions

● Account Structure. Answer: Organizational hierarchy of campaigns ad groups and
keywords in Google Ads

● SKAGs. Answer: Single Keyword Ad Groups strategy using one keyword per ad group for
maximum relevance

● Broad Match + Smart Bidding. Answer: Recommended combination using broad match
keywords with automated bidding for reach and efficiency

● Negative Keyword List. Answer: Shared list of negative keywords applied to multiple
campaigns

● Ad Strength. Answer: Google Ads indicator showing how well Responsive Search Ad
assets are optimized