GB 350 EXAM 2 CERTIFICATION
EVALUATION TEST 2026 QUESTIONS AND
SOLUTIONS GRADED A+
●● Marketing is about balancing 2 equally important goals.
Answer: create value and meet organizational objectives
●● Critical Marketing Function.
Answer: facilitates value exchange
●● - At least 2 parties
- something of value
- communication and delivery
- freedom to accept/reject
- desire to deal with the other party.
Answer: Conditions for exhange
●● 1. Production
2. Sales
3. Market
4. Societal.
,Answer: 4 Marketing Mgmt Philosophies
●● Focus of production.
Answer: internal capabilities of the firm
Mgmt assesses resources and asks questions regarding goods/services.
Does not consider if good/services produced meet the needs of the
marketplace
** Can survive if competition is weak or demand exceeds supply
●● Sales Orientation.
Answer: Aggressive sales techniques and belief that high sales result in
high profits.
Believe marketing is selling things and collecting money
** Problem - lack understanding of the needs and wants of the
marketplace
●● Market Orientation.
Answer: satisfying customer needs and wants while meeting objectives
, obtain information about customers, competitors, and markets to identify
opportunities for customer value creation.
Determine how to deliver superior customer value
●● Baldridge Performance Excellence Framework.
Answer: award given to organizations that can provide evidence to a
committee that they have assumed a total business perspective
●● Societal Marketing Orientation.
Answer: inward. organization exists not only to satisfy customer wants
but also to preserve or enhance individuals' and society's long term best
interests
●● Justifying premium prices.
Answer: one of societal marketing orientation's biggest obstacles
●● 1. Organization's focus
2. Firm's business
3. Those who the product is directed
4. Firm's primary goal
5. Tools the organization uses to achieve its goals.
Answer: Comparing the sales and market orientations 5 characteristics
EVALUATION TEST 2026 QUESTIONS AND
SOLUTIONS GRADED A+
●● Marketing is about balancing 2 equally important goals.
Answer: create value and meet organizational objectives
●● Critical Marketing Function.
Answer: facilitates value exchange
●● - At least 2 parties
- something of value
- communication and delivery
- freedom to accept/reject
- desire to deal with the other party.
Answer: Conditions for exhange
●● 1. Production
2. Sales
3. Market
4. Societal.
,Answer: 4 Marketing Mgmt Philosophies
●● Focus of production.
Answer: internal capabilities of the firm
Mgmt assesses resources and asks questions regarding goods/services.
Does not consider if good/services produced meet the needs of the
marketplace
** Can survive if competition is weak or demand exceeds supply
●● Sales Orientation.
Answer: Aggressive sales techniques and belief that high sales result in
high profits.
Believe marketing is selling things and collecting money
** Problem - lack understanding of the needs and wants of the
marketplace
●● Market Orientation.
Answer: satisfying customer needs and wants while meeting objectives
, obtain information about customers, competitors, and markets to identify
opportunities for customer value creation.
Determine how to deliver superior customer value
●● Baldridge Performance Excellence Framework.
Answer: award given to organizations that can provide evidence to a
committee that they have assumed a total business perspective
●● Societal Marketing Orientation.
Answer: inward. organization exists not only to satisfy customer wants
but also to preserve or enhance individuals' and society's long term best
interests
●● Justifying premium prices.
Answer: one of societal marketing orientation's biggest obstacles
●● 1. Organization's focus
2. Firm's business
3. Those who the product is directed
4. Firm's primary goal
5. Tools the organization uses to achieve its goals.
Answer: Comparing the sales and market orientations 5 characteristics
