GB 350 EXAM 2 EXAM PREP QUESTIONS
AND ANSWERS 2026 FULL SOLUTION
GUARANTEED SUCCESS
●● "When" of consumer behavior.
Answer: Ex: Hump Day hits the spot for social media engagement
-best days and times of week to post on social media
●● "Why" of consumer behavior.
Answer: Ex: sustainability & portion control among reasons for
"exploding" wine-in-a-can market, portion control and recycling, no
huge demographic difference
●● 3 perception characteristics.
Answer: 1. selective exposure
2. selective distortion
3. selective retention
●● 4 times of self-concept.
Answer: 1. How I view myself
2. How I would like to view myself
3. How others view me
,4. How I would like for others to view me
●● absolute quota.
Answer: maximum number of products that can be imported in a given
time period
Ex: Steel imports from Argentina, South Korea, & Brazil cannot exceed
500k kgs/quarter
●● accesible segmentation.
Answer: can be reached by marketing mix
Ex: Jimmy Johns "Fake House" commercial
●● balance of trade.
Answer: a country exports minus its imports
●● Bases for Segmentation.
Answer: geography, demographics, psychographics, benefits sought,
usage rate
●● benefits sought.
, Answer: -64% consumers use Buy Online, Pick Up in Store options to
avoid shipping costs; others for speedier delivery or safety reasons
●● cognitive dissonance.
Answer: Inner tension that a consumer experiences after recognizing an
inconsistency between behavior and values or opinions
●● concentrated/niche targeting strategy.
Answer: -focus on relatively small segment with specialized needs
Ex: online blog about single dad and his daily life and experiences
●● Consideration/Evoked Set.
Answer: group of brands resulting from an information search from
which a buyer can choose
-alternative evaluation methods
-compensatory
-non-compensatory
●● consumer behavior.
Answer: the why/how/when of what people think/feel/do
**choose all of the above on the exam when asked this question
AND ANSWERS 2026 FULL SOLUTION
GUARANTEED SUCCESS
●● "When" of consumer behavior.
Answer: Ex: Hump Day hits the spot for social media engagement
-best days and times of week to post on social media
●● "Why" of consumer behavior.
Answer: Ex: sustainability & portion control among reasons for
"exploding" wine-in-a-can market, portion control and recycling, no
huge demographic difference
●● 3 perception characteristics.
Answer: 1. selective exposure
2. selective distortion
3. selective retention
●● 4 times of self-concept.
Answer: 1. How I view myself
2. How I would like to view myself
3. How others view me
,4. How I would like for others to view me
●● absolute quota.
Answer: maximum number of products that can be imported in a given
time period
Ex: Steel imports from Argentina, South Korea, & Brazil cannot exceed
500k kgs/quarter
●● accesible segmentation.
Answer: can be reached by marketing mix
Ex: Jimmy Johns "Fake House" commercial
●● balance of trade.
Answer: a country exports minus its imports
●● Bases for Segmentation.
Answer: geography, demographics, psychographics, benefits sought,
usage rate
●● benefits sought.
, Answer: -64% consumers use Buy Online, Pick Up in Store options to
avoid shipping costs; others for speedier delivery or safety reasons
●● cognitive dissonance.
Answer: Inner tension that a consumer experiences after recognizing an
inconsistency between behavior and values or opinions
●● concentrated/niche targeting strategy.
Answer: -focus on relatively small segment with specialized needs
Ex: online blog about single dad and his daily life and experiences
●● Consideration/Evoked Set.
Answer: group of brands resulting from an information search from
which a buyer can choose
-alternative evaluation methods
-compensatory
-non-compensatory
●● consumer behavior.
Answer: the why/how/when of what people think/feel/do
**choose all of the above on the exam when asked this question
