, MNM3705 ASSIGNMENT 2 SEMESTER 1 2026 ANSWERS - DUE DATE 4 MAY 2026
5. Marketing Communication Elements for Gary Rom Spa Services
Advertising
Advertising will be used as a key communication tool to increase awareness of Gary Rom
Spa Services and position it as a premium wellness brand. The spa will mainly rely on digital
advertising platforms such as Instagram, Facebook and Google Ads because these channels
are highly visual and effective for reaching urban, high-income consumers.
The advertisements will focus on promoting relaxation, luxury, and wellness experiences
offered by the spa. This will include high-quality images and short video content that
highlight the treatment environment, customer experiences and professional service delivery.
The aim is to attract attention and encourage potential clients to make bookings.
Gary Rom Hairdressing is already widely recognised for its professional image and
personalised service approach, where client needs are carefully assessed to deliver tailored
results.
NiewenhuizenC_2021_GaryRomHaird…
This strong brand identity supports advertising efforts by increasing trust and making the
transition into spa services more acceptable for existing and new clients.
Digital Marketing
Digital marketing will play a central role in promoting Gary Rom Spa Services and
maintaining continuous engagement with clients. The spa will use platforms such as
Instagram, Facebook and its official website to share content and interact with customers.
5. Marketing Communication Elements for Gary Rom Spa Services
Advertising
Advertising will be used as a key communication tool to increase awareness of Gary Rom
Spa Services and position it as a premium wellness brand. The spa will mainly rely on digital
advertising platforms such as Instagram, Facebook and Google Ads because these channels
are highly visual and effective for reaching urban, high-income consumers.
The advertisements will focus on promoting relaxation, luxury, and wellness experiences
offered by the spa. This will include high-quality images and short video content that
highlight the treatment environment, customer experiences and professional service delivery.
The aim is to attract attention and encourage potential clients to make bookings.
Gary Rom Hairdressing is already widely recognised for its professional image and
personalised service approach, where client needs are carefully assessed to deliver tailored
results.
NiewenhuizenC_2021_GaryRomHaird…
This strong brand identity supports advertising efforts by increasing trust and making the
transition into spa services more acceptable for existing and new clients.
Digital Marketing
Digital marketing will play a central role in promoting Gary Rom Spa Services and
maintaining continuous engagement with clients. The spa will use platforms such as
Instagram, Facebook and its official website to share content and interact with customers.
