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DMI SOCIAL MEDIA MARKETING EXAM LATEST 2026-2027 ACTUAL
EXAM WITH COMPLETE QUESTIONS AND CORRECT DETAILED
ANSWERS (100% VERIFIED ANSWERS) |ALREADY GRADED A+|
||PROFESSOR VERIFIED|| ||BRANDNEW!!!||
What are the key benefits of linking Facebook Business Manager
to other Facebook products?
Choose TWO of the following:
You can ensure your Pages are only visible in certain regions and
to certain demographics
You can coordinate campaign deployment across channels
You can block posts or comments that contain specific words
across channels
You can share data across channels - ANSWER-You can
coordinate campaign deployment across channels - correct
You can share data across channels
When linking Facebook Business Manager to your website,
the actual link is achieved using a Facebook Pixel code.
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What are the benefits of using the Facebook Pixel?
Choose TWO of the following:
You can link your ad URLs to Google Analytics tracking
You can provide a quality customer service
You can better understand the effects of your ads
You can get data to help drive more sales - ANSWER-You can
better understand the effects of your ads
You can get data to help drive more sales
Before creating a Facebook or Instagram paid advertising
campaign, it is essential that you understand who you can
target, and what you can expect from your efforts. There are
three main targeting options available to you.
Match each targeting option to the correct description. -
ANSWER-Lookalike audience: Allows you to target people who
have not been on your site before, or have not engaged with your
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Facebook content, but have similar characteristics to the people
on your existing remarketing lists
Custom audience: Allows you to remarket to people who have
been on your site before, used your app, or whose email address
you have permission to use for marketing purposes
Core audience: Allows you to reach people based on the targeting
criteria you input during campaign set up, including location,
demographics, interests, and job title
Ads Manager is your starting point for running ad campaigns
on Facebook and Instagram.
What actions should you take when developing a Facebook or
Instagram Ad campaign using Ads Manager?
Choose TWO of the following:
Choose what devices and networks to target with your ads
Focus most of your ad spend on under-performing segments
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Choose appropriate ad formats to target your Core, Custom, or
Lookalike Audiences
Work only with agencies and third parties who have access to
Pixels and analytics tools - ANSWER-Choose what devices and
networks to target with your ads
Choose appropriate ad formats to target your Core, Custom,
or Lookalike Audiences
To understand the effectiveness of your Facebook Ads
campaigns, you will need to track and measure a number of key
metrics in Ads Manager.
Match each metric to the correct description. - ANSWER-
Engagement: Measures how many people liked, commented on,
and shared your ads, and the costs associated with the
interactions
Performance and clicks: Measures clicks, click-through rates, and
costs for all ad types in your campaigns
App engagement: Measures how many people installed your
application from ads, their engagement in the application because
of the ad, and the costs associated with it
DMI SOCIAL MEDIA MARKETING EXAM LATEST 2026-2027 ACTUAL
EXAM WITH COMPLETE QUESTIONS AND CORRECT DETAILED
ANSWERS (100% VERIFIED ANSWERS) |ALREADY GRADED A+|
||PROFESSOR VERIFIED|| ||BRANDNEW!!!||
What are the key benefits of linking Facebook Business Manager
to other Facebook products?
Choose TWO of the following:
You can ensure your Pages are only visible in certain regions and
to certain demographics
You can coordinate campaign deployment across channels
You can block posts or comments that contain specific words
across channels
You can share data across channels - ANSWER-You can
coordinate campaign deployment across channels - correct
You can share data across channels
When linking Facebook Business Manager to your website,
the actual link is achieved using a Facebook Pixel code.
,2|Page
What are the benefits of using the Facebook Pixel?
Choose TWO of the following:
You can link your ad URLs to Google Analytics tracking
You can provide a quality customer service
You can better understand the effects of your ads
You can get data to help drive more sales - ANSWER-You can
better understand the effects of your ads
You can get data to help drive more sales
Before creating a Facebook or Instagram paid advertising
campaign, it is essential that you understand who you can
target, and what you can expect from your efforts. There are
three main targeting options available to you.
Match each targeting option to the correct description. -
ANSWER-Lookalike audience: Allows you to target people who
have not been on your site before, or have not engaged with your
,3|Page
Facebook content, but have similar characteristics to the people
on your existing remarketing lists
Custom audience: Allows you to remarket to people who have
been on your site before, used your app, or whose email address
you have permission to use for marketing purposes
Core audience: Allows you to reach people based on the targeting
criteria you input during campaign set up, including location,
demographics, interests, and job title
Ads Manager is your starting point for running ad campaigns
on Facebook and Instagram.
What actions should you take when developing a Facebook or
Instagram Ad campaign using Ads Manager?
Choose TWO of the following:
Choose what devices and networks to target with your ads
Focus most of your ad spend on under-performing segments
, 4|Page
Choose appropriate ad formats to target your Core, Custom, or
Lookalike Audiences
Work only with agencies and third parties who have access to
Pixels and analytics tools - ANSWER-Choose what devices and
networks to target with your ads
Choose appropriate ad formats to target your Core, Custom,
or Lookalike Audiences
To understand the effectiveness of your Facebook Ads
campaigns, you will need to track and measure a number of key
metrics in Ads Manager.
Match each metric to the correct description. - ANSWER-
Engagement: Measures how many people liked, commented on,
and shared your ads, and the costs associated with the
interactions
Performance and clicks: Measures clicks, click-through rates, and
costs for all ad types in your campaigns
App engagement: Measures how many people installed your
application from ads, their engagement in the application because
of the ad, and the costs associated with it
