Mana 4322 Final Exam with Correct
Answers
Motivations for going International - Answer Increase market size
- Enhancing a Product's Growth Potential:
- Optimize the Location of Value-Chain Activities:
- Learning opportunities:
- Explore Reverse innovation:
Reverse innovation - Answer New products developed by developed-country multinational
firms for emerging markets that have adequate functionality at a low cost.
Outsourcing - Answer Giving a different company the project. Domestically/Internationally.
Offshoring - Answer Firm takes the activity and moves Everything happening internationally.
International strategies - Answer diffusion and adaptation of the parent company's
knowledge and expertise to foreign markets.
Global Strategy - Answer A firm emphasis is lowering costs. Emphasis on economies of scale
due to standardization of product and services and the centralization of operations in a few
locations.
multi-domestic strategy - Answer A firm differentiating its products and service offerings to
adapt to local markets. (Decentralized to change and respond to demands)
Transnational Strategy - Answer Optimize trade-offs associated with efficiency, local
adaptation, and learning
Regionalization - Answer Increasing international exchange of goods, services, money,
people, ideas, and information; and the increasing similarity of culture, laws, rules, and norms,
within a region such as Europe, North American, or Asia.
Entry Mode: Exporting - Answer Producing goods in one country to sell in another
Entry Mode: Licensing - Answer Enables a company to receive a royalty or fee in exchange
for the right to use its trademark, patent, trade secret, or other valuable item of intellectual
property.
, Entry Mode: Franchising - Answer Contracts generally include a broader range of factors in
an operation and have a longer time period during which the agreement is in effect.
Entry Mode: Joint Venture - Answer A equity joint venture is a company that is owned by 2
or more firms
Entry Mode: owned subsidiary - Answer A business in which a multinational company owns
100% of stock.
3 attributes for entrepreneurship / Resources - Answer Financial Resources, Human Capital,
Social Capital, and Government Capital
3 attributes for entrepreneurship / Entrepreneurship - Answer Involves value creation and
the assumption of risk
3 attributes for entrepreneurship / Opportunity - Answer ??
Source for established firms - Answer - Need of existing customers
- Suggestions by suppliers
- Technological developments that lead to new advances
- Change
Source for start up businesses - Answer - Current or past work experiences
- Hobbies
- Suggestions from friends or family
- Chance events
- Change
discovery phase - Answer The process of becoming aware of a new business concept
May be spontaneous and unexpected
May occur as the result of deliberate search for new venture projects or creative solutions to
business problems
Evaluation Phase - Answer analyzing the viability of an opportunity
Answers
Motivations for going International - Answer Increase market size
- Enhancing a Product's Growth Potential:
- Optimize the Location of Value-Chain Activities:
- Learning opportunities:
- Explore Reverse innovation:
Reverse innovation - Answer New products developed by developed-country multinational
firms for emerging markets that have adequate functionality at a low cost.
Outsourcing - Answer Giving a different company the project. Domestically/Internationally.
Offshoring - Answer Firm takes the activity and moves Everything happening internationally.
International strategies - Answer diffusion and adaptation of the parent company's
knowledge and expertise to foreign markets.
Global Strategy - Answer A firm emphasis is lowering costs. Emphasis on economies of scale
due to standardization of product and services and the centralization of operations in a few
locations.
multi-domestic strategy - Answer A firm differentiating its products and service offerings to
adapt to local markets. (Decentralized to change and respond to demands)
Transnational Strategy - Answer Optimize trade-offs associated with efficiency, local
adaptation, and learning
Regionalization - Answer Increasing international exchange of goods, services, money,
people, ideas, and information; and the increasing similarity of culture, laws, rules, and norms,
within a region such as Europe, North American, or Asia.
Entry Mode: Exporting - Answer Producing goods in one country to sell in another
Entry Mode: Licensing - Answer Enables a company to receive a royalty or fee in exchange
for the right to use its trademark, patent, trade secret, or other valuable item of intellectual
property.
, Entry Mode: Franchising - Answer Contracts generally include a broader range of factors in
an operation and have a longer time period during which the agreement is in effect.
Entry Mode: Joint Venture - Answer A equity joint venture is a company that is owned by 2
or more firms
Entry Mode: owned subsidiary - Answer A business in which a multinational company owns
100% of stock.
3 attributes for entrepreneurship / Resources - Answer Financial Resources, Human Capital,
Social Capital, and Government Capital
3 attributes for entrepreneurship / Entrepreneurship - Answer Involves value creation and
the assumption of risk
3 attributes for entrepreneurship / Opportunity - Answer ??
Source for established firms - Answer - Need of existing customers
- Suggestions by suppliers
- Technological developments that lead to new advances
- Change
Source for start up businesses - Answer - Current or past work experiences
- Hobbies
- Suggestions from friends or family
- Chance events
- Change
discovery phase - Answer The process of becoming aware of a new business concept
May be spontaneous and unexpected
May occur as the result of deliberate search for new venture projects or creative solutions to
business problems
Evaluation Phase - Answer analyzing the viability of an opportunity
