MNM3705
ASSIGNMENT 2 2026
DUE: 4 MAY 2026 (MEMO)
, MNM3705 ASSIGNMENT 2 2026
DUE 4 MAY 2026
Contributes to your semester mark
For Assignment 02, your task is to complete steps 5 to 8 of the marketing
communication planning process for Gary Rom Spa Services:
5. Select the marketing communication elements (you must discuss a minimum of four
elements, e.g., advertising - television, radio; personal selling; sales promotion; direct
Step 5: Selecting the Marketing Communication Elements
Guidelines reminder:
You must select at least four elements. For each, explain: how much / how many,
timelines, which blend will be used, how it will be used, when, where and by whom. The
elements you budgeted for in step 4 must be discussed here in detail.
Target market recap (from the case study):
GRH serves a higher-income group (LSM 8–10). The clientele includes business
people, socialites, rugby players and their families, beauty queens, models and TV
personalities. The Pareto Principle applies – 20% of clients generate 80% of sales. The
newly launched GRH hair-care range is a premium, locally developed product
positioned between L’Oreal Professional and Kerastase.
ASSIGNMENT 2 2026
DUE: 4 MAY 2026 (MEMO)
, MNM3705 ASSIGNMENT 2 2026
DUE 4 MAY 2026
Contributes to your semester mark
For Assignment 02, your task is to complete steps 5 to 8 of the marketing
communication planning process for Gary Rom Spa Services:
5. Select the marketing communication elements (you must discuss a minimum of four
elements, e.g., advertising - television, radio; personal selling; sales promotion; direct
Step 5: Selecting the Marketing Communication Elements
Guidelines reminder:
You must select at least four elements. For each, explain: how much / how many,
timelines, which blend will be used, how it will be used, when, where and by whom. The
elements you budgeted for in step 4 must be discussed here in detail.
Target market recap (from the case study):
GRH serves a higher-income group (LSM 8–10). The clientele includes business
people, socialites, rugby players and their families, beauty queens, models and TV
personalities. The Pareto Principle applies – 20% of clients generate 80% of sales. The
newly launched GRH hair-care range is a premium, locally developed product
positioned between L’Oreal Professional and Kerastase.
