MGT 6311 - Final Exam (PDF) | 2026 Questions
and Answers
Youtube Stats - ANSWER- - First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
Most common videos - ANSWER- - Explainers
- Product Demos
- How-Tos
- Testimonials
Video Stats - ANSWER- >4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
Video Views - ANSWER- A video is considered a view on Facebook if it runs for at least 3
seconds
Impact on Video on email - ANSWER- Including video in email increase consumer
engagement and has an overall positive impact on the channel
,The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
Impact of Video on Websites - ANSWER- Video has a roughly 100% increase in conversion
rates
Online Video Stats - ANSWER- - online videos will account for 80% of all consumer web traffic
by 2020
- 83% of consumers indicate they're willing to share videos they like with their friends and peers
- 85% of the US internet audience watches videos online.
Business goals for using online video - ANSWER- - Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Customer preference/behaviors - ANSWER- - 2/3 consumers prefer watching explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a product through their
mobile devices
- 69% of users prefer to watch a video to learn a product/service than reading about it
, Video Content Tips - ANSWER- - Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
Onsite Video - ANSWER- Onsite videos are a use of videos on an organizations website
Online Video - ANSWER- Online videos are videos residing on a third-party site such as
YouTube
Benefits of Onsite Video - ANSWER- - Make Website Stickier: makes customers spend more
time on our site
- Capture Customer/Prospect Attention: help pull the customer deeper into the buyer journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see a product in action
- Build product/service interest: Seeing and hearing a person talk can be a more engaging
process
- Entice Conversion/Purchase: help the influence of conversion or purchase
Onsite Video Best Practices - ANSWER- - Providing Control: make it easy for users to control
the video
and Answers
Youtube Stats - ANSWER- - First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
Most common videos - ANSWER- - Explainers
- Product Demos
- How-Tos
- Testimonials
Video Stats - ANSWER- >4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
Video Views - ANSWER- A video is considered a view on Facebook if it runs for at least 3
seconds
Impact on Video on email - ANSWER- Including video in email increase consumer
engagement and has an overall positive impact on the channel
,The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
Impact of Video on Websites - ANSWER- Video has a roughly 100% increase in conversion
rates
Online Video Stats - ANSWER- - online videos will account for 80% of all consumer web traffic
by 2020
- 83% of consumers indicate they're willing to share videos they like with their friends and peers
- 85% of the US internet audience watches videos online.
Business goals for using online video - ANSWER- - Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Customer preference/behaviors - ANSWER- - 2/3 consumers prefer watching explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a product through their
mobile devices
- 69% of users prefer to watch a video to learn a product/service than reading about it
, Video Content Tips - ANSWER- - Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
Onsite Video - ANSWER- Onsite videos are a use of videos on an organizations website
Online Video - ANSWER- Online videos are videos residing on a third-party site such as
YouTube
Benefits of Onsite Video - ANSWER- - Make Website Stickier: makes customers spend more
time on our site
- Capture Customer/Prospect Attention: help pull the customer deeper into the buyer journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see a product in action
- Build product/service interest: Seeing and hearing a person talk can be a more engaging
process
- Entice Conversion/Purchase: help the influence of conversion or purchase
Onsite Video Best Practices - ANSWER- - Providing Control: make it easy for users to control
the video
