MGT 6311 - Final Exam Study Guide (PDF) | 2026
Revision Notes | Prep
YouTube is the ____ most visited site on the internet - ANSWER- 2nd
_____ of all adults use YouTube - ANSWER- 74% or roughly 3/4
____% of B2B decision makers use YouTube to research purchase - ANSWER- 51%
___% of all videos published are _______ long - ANSWER- 56%; less than 2 minutes
4 most common video types - ANSWER- 1. Explainers
2. Product Demos
3. How-To
4. Testimonials
___% of Facebook videos are watched without ___________ - ANSWER- 85%; Sound
____ million users visit FB video platform every day - ANSWER- 75
___% of IG users watch buy a product from a video ad - ANSWER- 72
___% view rate from LinkedIn video campaigns - ANSWER- 82
A view is considered a view on FB when _____________________ - ANSWER- it runs for at
least 3 seconds
When marketers include the word video in email subject line - ANSWER- A. open rates
increase by 19%
B. CTR increase by 65%
C. unsubscribes decrease by 26%
D. All of the Above
When a marketer includes a video in an email, CTR increases _____% - ANSWER- 200-300
Generally, including videos have a roughly ____% increase on CVR - ANSWER- 100
___% of all consumer web traffic will be videos - ANSWER- 80
,___% of consumers indicate that they're willing to share videos with their friends and peers -
ANSWER- 83
___% of the US internet audience watches online videos - ANSWER- 85
Business Goal for Using Online Video - ANSWER- Communication - powerful medium,
building trust, establishing credibility
Sales - lower barriers to purchasing online
Lead Generation - promote offline sales transactions
Customer Service - Customer education and self-service
Promotion - create interest/engagement for brand offerings
___% of consumers would prefer watching a video to solve product related problems as
opposed to dealing with a person - ANSWER- 68
___% of millennials find video helpful for comparison shopping - ANSWER- 74
___% of consumers state that video increases the chance they'll purchase a product via mobile -
ANSWER- 40
Video Content Tips - ANSWER- 1. Capture attention early
2. Shorter is typically better, unless educational
3. Keep it casual
4. Maintain relevance
Onsite Video - ANSWER- Use of video on company's website instead of YouTube, Social
Media
Why Onsite Video? - ANSWER- Make website stickier - stay longer
Capture customer attention
Create buzz
Disseminate information more clearly
Build product/service interaction with a human interaction
Entice conversion/purchase
Best Practices for Onsite Video - ANSWER- Providing Control - Stop, Pause, Rewing, etc.
, Context - Consider using text
Highlights - Display video topics, duration, etc.
Ease of Dissemination - ease to share
VSEO - ANSWER- Video Search Engine Optimization
VSEO - Marketer Driven Components - ANSWER- 1. Keyword relevance
2. Title
3. Description
4. Meta Tags
5. Keep brand account channel fresh
6. Encourage users to like and share
7. HD format
Studies show that in YouTube, there is a correlation between keyword optimized video
descriptions and ranking? T/F - ANSWER- F; Studies don't show ranking correlation in
YouTube like on Google, but it's still good for informative purposes
Studies have shown that the majority of page 1 results on YouTube are High Definition? T/F -
ANSWER- T
VSEO - Consumer Driven Components - ANSWER- - Ratings
- Comments
- Views
- Shares
- Playlist additions
- Subscribes
- Flags
Comment count, Views, & Shares in YouTube video are strongly correlated in rankings; T/F -
ANSWER- T
There are over __ billion users per month on FB and ___ billion daily video views - ANSWER-
3; 8
Revision Notes | Prep
YouTube is the ____ most visited site on the internet - ANSWER- 2nd
_____ of all adults use YouTube - ANSWER- 74% or roughly 3/4
____% of B2B decision makers use YouTube to research purchase - ANSWER- 51%
___% of all videos published are _______ long - ANSWER- 56%; less than 2 minutes
4 most common video types - ANSWER- 1. Explainers
2. Product Demos
3. How-To
4. Testimonials
___% of Facebook videos are watched without ___________ - ANSWER- 85%; Sound
____ million users visit FB video platform every day - ANSWER- 75
___% of IG users watch buy a product from a video ad - ANSWER- 72
___% view rate from LinkedIn video campaigns - ANSWER- 82
A view is considered a view on FB when _____________________ - ANSWER- it runs for at
least 3 seconds
When marketers include the word video in email subject line - ANSWER- A. open rates
increase by 19%
B. CTR increase by 65%
C. unsubscribes decrease by 26%
D. All of the Above
When a marketer includes a video in an email, CTR increases _____% - ANSWER- 200-300
Generally, including videos have a roughly ____% increase on CVR - ANSWER- 100
___% of all consumer web traffic will be videos - ANSWER- 80
,___% of consumers indicate that they're willing to share videos with their friends and peers -
ANSWER- 83
___% of the US internet audience watches online videos - ANSWER- 85
Business Goal for Using Online Video - ANSWER- Communication - powerful medium,
building trust, establishing credibility
Sales - lower barriers to purchasing online
Lead Generation - promote offline sales transactions
Customer Service - Customer education and self-service
Promotion - create interest/engagement for brand offerings
___% of consumers would prefer watching a video to solve product related problems as
opposed to dealing with a person - ANSWER- 68
___% of millennials find video helpful for comparison shopping - ANSWER- 74
___% of consumers state that video increases the chance they'll purchase a product via mobile -
ANSWER- 40
Video Content Tips - ANSWER- 1. Capture attention early
2. Shorter is typically better, unless educational
3. Keep it casual
4. Maintain relevance
Onsite Video - ANSWER- Use of video on company's website instead of YouTube, Social
Media
Why Onsite Video? - ANSWER- Make website stickier - stay longer
Capture customer attention
Create buzz
Disseminate information more clearly
Build product/service interaction with a human interaction
Entice conversion/purchase
Best Practices for Onsite Video - ANSWER- Providing Control - Stop, Pause, Rewing, etc.
, Context - Consider using text
Highlights - Display video topics, duration, etc.
Ease of Dissemination - ease to share
VSEO - ANSWER- Video Search Engine Optimization
VSEO - Marketer Driven Components - ANSWER- 1. Keyword relevance
2. Title
3. Description
4. Meta Tags
5. Keep brand account channel fresh
6. Encourage users to like and share
7. HD format
Studies show that in YouTube, there is a correlation between keyword optimized video
descriptions and ranking? T/F - ANSWER- F; Studies don't show ranking correlation in
YouTube like on Google, but it's still good for informative purposes
Studies have shown that the majority of page 1 results on YouTube are High Definition? T/F -
ANSWER- T
VSEO - Consumer Driven Components - ANSWER- - Ratings
- Comments
- Views
- Shares
- Playlist additions
- Subscribes
- Flags
Comment count, Views, & Shares in YouTube video are strongly correlated in rankings; T/F -
ANSWER- T
There are over __ billion users per month on FB and ___ billion daily video views - ANSWER-
3; 8
