lOMoAR cPSD| 65448581
MGT 6311 Midterm Exam Questions & Answers
(PDF) | 2026 | Verified Test
Question 1
Words that are used to prohibit PPC ads appearing in search results are known as
• Broad match keywords
• Phrase match keywords
• Negative match keywords Exact match keywords
• Interstitial match keywords
Question 2
The first component/phase of the Customer Marketing Model is
• Advocacy
• Segmentation
• Customer retention
• Awareness Acquisition
Question 3
Which of the following encapsulates each component of the 5 C’s?
• Customer, Creator, Competition, Context, Collaborators
• Consumer, Context, Competition, Creator, Collaborators
• Consumer, Competition, Conversion, Creation, Conclusion
• Customer, Company, Competition, Collaborators, Context
• Customer, Collaborators, Context, Competition, Conversion
Question 4
Which of the following statements about display advertising is TRUE?
• Expandable ads cannot be minimized
• Undercover ads typically obtain the most clicks
• Skyscraper ads appear between pages
• Display advertising is useful for building brand awareness and share of voice 70-80%
of display ads are clicked
, lOMoAR cPSD| 65448581
Question 5
Which of the following is NOT a Google search engine algorithm consideration when ordering
organic search results?
Meta-description tag
Relevance
Link Popularity
Trust
On-page keyword usage
Question 6
Each of the following is a type of PPC advertising EXCEPT
• Digital Billboard
• Display
• Search
• Social Network
• Mobile Network
Question 7
When an ad server displays an ad based on the content within a page, this is known as
• Evaluation advertising
• Geo targeting
• Day parting
• Contextual advertising
• Behavioral advertising
Question 8
The page a user reaches when clicking on an ad is known as a
• Conversion Metric
• Landing Page
• Sitemap
• Home Page
• Contact Page
Question 9
Organic (natural) results account for approximately what percentage of search clicks?
MGT 6311 Midterm Exam Questions & Answers
(PDF) | 2026 | Verified Test
Question 1
Words that are used to prohibit PPC ads appearing in search results are known as
• Broad match keywords
• Phrase match keywords
• Negative match keywords Exact match keywords
• Interstitial match keywords
Question 2
The first component/phase of the Customer Marketing Model is
• Advocacy
• Segmentation
• Customer retention
• Awareness Acquisition
Question 3
Which of the following encapsulates each component of the 5 C’s?
• Customer, Creator, Competition, Context, Collaborators
• Consumer, Context, Competition, Creator, Collaborators
• Consumer, Competition, Conversion, Creation, Conclusion
• Customer, Company, Competition, Collaborators, Context
• Customer, Collaborators, Context, Competition, Conversion
Question 4
Which of the following statements about display advertising is TRUE?
• Expandable ads cannot be minimized
• Undercover ads typically obtain the most clicks
• Skyscraper ads appear between pages
• Display advertising is useful for building brand awareness and share of voice 70-80%
of display ads are clicked
, lOMoAR cPSD| 65448581
Question 5
Which of the following is NOT a Google search engine algorithm consideration when ordering
organic search results?
Meta-description tag
Relevance
Link Popularity
Trust
On-page keyword usage
Question 6
Each of the following is a type of PPC advertising EXCEPT
• Digital Billboard
• Display
• Search
• Social Network
• Mobile Network
Question 7
When an ad server displays an ad based on the content within a page, this is known as
• Evaluation advertising
• Geo targeting
• Day parting
• Contextual advertising
• Behavioral advertising
Question 8
The page a user reaches when clicking on an ad is known as a
• Conversion Metric
• Landing Page
• Sitemap
• Home Page
• Contact Page
Question 9
Organic (natural) results account for approximately what percentage of search clicks?
