Chain Management | Complete Questions & Rationales | Pass
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Supply Chain & Operations Strategy
Q1: Which of the following best defines supply chain management?
A. The internal management of a company's manufacturing floor and production
scheduling
B. The coordination and integration of all activities involved in sourcing, procurement,
conversion, and logistics management
C. A system focused exclusively on reducing transportation costs across all shipping
lanes
D. The practice of outsourcing every non-core business function to third-party providers
Correct Answer: B
Rationale: Supply chain management is fundamentally about integrating activities from
raw material sourcing all the way through to final customer delivery—it's the
coordination of flows (material, information, and financial) across multiple
organizations, not just internal operations or cost-cutting alone.
Q2: The bullwhip effect refers to the phenomenon where:
,A. Small fluctuations in consumer demand create progressively larger fluctuations in
orders as you move upstream in the supply chain
B. Large retailers consistently dominate smaller suppliers through aggressive pricing
tactics
C. Transportation costs increase exponentially as shipment distances grow beyond 500
miles
D. Inventory turnover ratios improve dramatically when using just-in-time systems
Correct Answer: A
Rationale: The bullwhip effect is one of the most important concepts in SCM
3301—demand variability gets amplified as orders move up the supply chain from
retailer to wholesaler to manufacturer to supplier, and understanding this helps us
design better information-sharing systems.
Q3: Which of the following is NOT one of the primary causes of the bullwhip effect?
A. Demand signal processing (forecast updating)
B. Order batching to reduce ordering costs
C. Price fluctuations and promotional discounts
D. Real-time point-of-sale data sharing with all supply chain partners
Correct Answer: D
Rationale: Real-time POS data sharing is actually a countermeasure to the bullwhip
effect, not a cause—the five main causes we cover in class are demand signal
, processing, rationing gaming, order batching, price variations, and shortage gaming, so
sharing accurate demand data helps reduce distortion.
Q4: In supply chain design, which driver is primarily concerned with the network of
locations where product is stored, assembled, or fabricated?
A. Inventory
B. Transportation
C. Facilities
D. Information
Correct Answer: C
Rationale: Facilities are the physical nodes in your supply chain network—whether that's
a factory, warehouse, distribution center, or retail store—and decisions about where to
locate them, how many to have, and what role each plays are central to supply chain
strategy.
Q5: A company that owns its own suppliers (backward integration) and its own
distribution channels (forward integration) is practicing:
A. Horizontal integration
B. Vertical integration
C. Strategic outsourcing
D. Third-party logistics
Correct Answer: B