COMM 1000-EXAM 1| 161
QUESTIONS AND ANSWERS 100%
CORRECT
Why do we communicate? - ANSWER-1. Keeps us alive
2. It impacts everything
3. Doing it well is a skill
4. Employers value it
Human communication - ANSWER-the process of managing messages for the
purpose of creating shared meaning
Transaction - ANSWER--Between at least two people
-Simultaneously sending/receiving messages
-To and from one another
Interference - ANSWER-(noise) prevents message from being received, or prevents
intended meaning from being understood
Models of human communication - ANSWER-1. Input (filters, senders, receiver)
Intrapersonal communication - ANSWER-Communication within a person, my own
dispositions, level of interest, ability to listen
Interpersonal communication - ANSWER-communication with another (dyadic)
Public communication - ANSWER-stand up comedy, election debates a person
addresses an audience where they want to listen to see what they have to say
Organizational communication - ANSWER-volunteer or groups on campus, own
rules and regulations, to fit in because the policy is stricter
Health Communication - ANSWER-a doctor who needs to be able to communicate
what is wrong with the patient and how to communicate what to expect to the patient,
ways in which we try to improve health behavior
Mass Communication - ANSWER-the media and technology, internet, radio, TV,
popular culture, etc
Humanistic approaches - ANSWER-rhetoric: language to persuade (ethos, pathos,
logos)
Interpretivists, critical scholars
Social Scientific Approaches - ANSWER-qualitative: employs rigorous observational
rules
collect data rich in detail
, quantitative: seeks to uncover patterns in communication behavior via numbers
Scientific Method - ANSWER--ask question/state problem
-formulate hypothesis or research Q
-think refine the hypothesis
-design conduct observation
-analyze/interpret data
Emperical - ANSWER-trying our best to measure each piece, observing
objective - ANSWER-remove/avoid our own bias, aware that as individuals we have
predispositions, fair processes to clearly test something
logical - ANSWER-the only inferences we make are from the data in front of us
public - ANSWER-our findings are published for others to understand the data and
conclusions, if you have new theory, you better get it published to build upon them
let people add or test theory (research communication)
Content analysis - ANSWER-systematic analysis of the content of communication
messages
purpose: describes frequency of behavior
Compares behavior types/rates across different contexts
Content analysis issues - ANSWER-requires a representative sample
need clear, specific definition of behavior (requires coding)
limited to studying what already occurred
Survey - ANSWER-examines what people do
relies on self report
relationship between variables
issues: no control over variable
cannot make casual conclusions
Experiments - ANSWER-manipulation of variables
measures effect, outcome of manipulation
issues: hard to generalize results from lab environment, artificial setting, limited
subject population
Heisenberg's Uncertainty Principle - ANSWER-Scientists, anything tested has value
Moment we assume the measurements are perfect, we forget to acknowledge this
principle
Reliability - ANSWER-Example: two friends play darts, one gets bulls eye, one gets
all over board
Validity - ANSWER-making sure the studies have reliability, must be good:
consistency, and truthfulness
QUESTIONS AND ANSWERS 100%
CORRECT
Why do we communicate? - ANSWER-1. Keeps us alive
2. It impacts everything
3. Doing it well is a skill
4. Employers value it
Human communication - ANSWER-the process of managing messages for the
purpose of creating shared meaning
Transaction - ANSWER--Between at least two people
-Simultaneously sending/receiving messages
-To and from one another
Interference - ANSWER-(noise) prevents message from being received, or prevents
intended meaning from being understood
Models of human communication - ANSWER-1. Input (filters, senders, receiver)
Intrapersonal communication - ANSWER-Communication within a person, my own
dispositions, level of interest, ability to listen
Interpersonal communication - ANSWER-communication with another (dyadic)
Public communication - ANSWER-stand up comedy, election debates a person
addresses an audience where they want to listen to see what they have to say
Organizational communication - ANSWER-volunteer or groups on campus, own
rules and regulations, to fit in because the policy is stricter
Health Communication - ANSWER-a doctor who needs to be able to communicate
what is wrong with the patient and how to communicate what to expect to the patient,
ways in which we try to improve health behavior
Mass Communication - ANSWER-the media and technology, internet, radio, TV,
popular culture, etc
Humanistic approaches - ANSWER-rhetoric: language to persuade (ethos, pathos,
logos)
Interpretivists, critical scholars
Social Scientific Approaches - ANSWER-qualitative: employs rigorous observational
rules
collect data rich in detail
, quantitative: seeks to uncover patterns in communication behavior via numbers
Scientific Method - ANSWER--ask question/state problem
-formulate hypothesis or research Q
-think refine the hypothesis
-design conduct observation
-analyze/interpret data
Emperical - ANSWER-trying our best to measure each piece, observing
objective - ANSWER-remove/avoid our own bias, aware that as individuals we have
predispositions, fair processes to clearly test something
logical - ANSWER-the only inferences we make are from the data in front of us
public - ANSWER-our findings are published for others to understand the data and
conclusions, if you have new theory, you better get it published to build upon them
let people add or test theory (research communication)
Content analysis - ANSWER-systematic analysis of the content of communication
messages
purpose: describes frequency of behavior
Compares behavior types/rates across different contexts
Content analysis issues - ANSWER-requires a representative sample
need clear, specific definition of behavior (requires coding)
limited to studying what already occurred
Survey - ANSWER-examines what people do
relies on self report
relationship between variables
issues: no control over variable
cannot make casual conclusions
Experiments - ANSWER-manipulation of variables
measures effect, outcome of manipulation
issues: hard to generalize results from lab environment, artificial setting, limited
subject population
Heisenberg's Uncertainty Principle - ANSWER-Scientists, anything tested has value
Moment we assume the measurements are perfect, we forget to acknowledge this
principle
Reliability - ANSWER-Example: two friends play darts, one gets bulls eye, one gets
all over board
Validity - ANSWER-making sure the studies have reliability, must be good:
consistency, and truthfulness
