MGT 6311 EXAM 2026 || GUARANTEED PASS
Key Email Benefits - ANSWER-Low cost per contact
Highly targeted
Relatively easy to customize/personalize
Highly measurable
High ROI
___% of B2B marketers say email is their most effective channel in terms of
revenue generation - ANSWER-59%
Welcome emails have ____% more revenue attributed to them on a per email
basis than other promo emails - ANSWER-320%
Consumers who purchase products through email spend ____% more than those
that don't receive email offers - ANSWER-138%
Example Email Marketing Goals - ANSWER-Acquisition
Awareness
Retention & Loyalty
Types of emails - ANSWER-- transactional
- newsletter
- promotions
- new product announcements
,What is the main differences between e-Commerce versus other CRO testing -
ANSWER-- Shipping Info
- Credibility Info (BBB, Paypal, Secure Transactions)
CRO - Multivariate Testing - ANSWER-When you take the results of A/B
testing and test multiple factors at once
CRO Process Steps - ANSWER-- Gather (know purpose before - gather from
website analytics)
- Analyze (better understand customers/behaviors)
- Correct (finding broken links, etc)
- Design (A/B, Multivariate)
- Implement
- Assess & Repeat
Types of CRO Methods - ANSWER-- A/B Testing
- Online Survey/Customer Feedback
- Copy Optimization
- Customer Journey Analysis
- Usability Testing
- Competitor Benchmarking
- Segmentation
- Event-Triggered/Behavioral Email
- Abandonment Email
- Multivariate Testing
- Cart Abandonment Analysis
- Website Personalization
, - Expert Usability Reviews
CRO Tools - ANSWER-- Optimizely
- VWO
- Google Optimize (built into Google Analytics)
Data Considerations - Digital - ANSWER-- Decision Making
- Data Mining (Bottom-Up Approach)
- Validate Hypotheses (Top-Down Approach)
- Monitor & Timing
- Universal Analytics (track users across devices)
Bottom-Up Approach - ANSWER-taking what has happened and try to figure
out why
Top-Down Approach - ANSWER-Constructing decision trees and creating
hypotheses about how marketing related actions will effect consumer behaviors
Analytics Questions - ANSWER-- What has happened? What have users done?
- Why have actions been taken?
- What should be done to optimize?
Funnel Analysis - ANSWER-Step 1: Perform a search
Step 2: Check prices
Step 3: Narrowed what they're looking for
Step 4: Enter personal/payment details and buy
Web Analytics Framework - ANSWER-- Actionable Insights/Metrics (Center)
Key Email Benefits - ANSWER-Low cost per contact
Highly targeted
Relatively easy to customize/personalize
Highly measurable
High ROI
___% of B2B marketers say email is their most effective channel in terms of
revenue generation - ANSWER-59%
Welcome emails have ____% more revenue attributed to them on a per email
basis than other promo emails - ANSWER-320%
Consumers who purchase products through email spend ____% more than those
that don't receive email offers - ANSWER-138%
Example Email Marketing Goals - ANSWER-Acquisition
Awareness
Retention & Loyalty
Types of emails - ANSWER-- transactional
- newsletter
- promotions
- new product announcements
,What is the main differences between e-Commerce versus other CRO testing -
ANSWER-- Shipping Info
- Credibility Info (BBB, Paypal, Secure Transactions)
CRO - Multivariate Testing - ANSWER-When you take the results of A/B
testing and test multiple factors at once
CRO Process Steps - ANSWER-- Gather (know purpose before - gather from
website analytics)
- Analyze (better understand customers/behaviors)
- Correct (finding broken links, etc)
- Design (A/B, Multivariate)
- Implement
- Assess & Repeat
Types of CRO Methods - ANSWER-- A/B Testing
- Online Survey/Customer Feedback
- Copy Optimization
- Customer Journey Analysis
- Usability Testing
- Competitor Benchmarking
- Segmentation
- Event-Triggered/Behavioral Email
- Abandonment Email
- Multivariate Testing
- Cart Abandonment Analysis
- Website Personalization
, - Expert Usability Reviews
CRO Tools - ANSWER-- Optimizely
- VWO
- Google Optimize (built into Google Analytics)
Data Considerations - Digital - ANSWER-- Decision Making
- Data Mining (Bottom-Up Approach)
- Validate Hypotheses (Top-Down Approach)
- Monitor & Timing
- Universal Analytics (track users across devices)
Bottom-Up Approach - ANSWER-taking what has happened and try to figure
out why
Top-Down Approach - ANSWER-Constructing decision trees and creating
hypotheses about how marketing related actions will effect consumer behaviors
Analytics Questions - ANSWER-- What has happened? What have users done?
- Why have actions been taken?
- What should be done to optimize?
Funnel Analysis - ANSWER-Step 1: Perform a search
Step 2: Check prices
Step 3: Narrowed what they're looking for
Step 4: Enter personal/payment details and buy
Web Analytics Framework - ANSWER-- Actionable Insights/Metrics (Center)
