COMM 289 SBCC Final UPDATED
ACTUAL Questions and CORRECT
Answers
Senate candidate Suzy Johnson is speaking passionately about gun laws. Dan is listening. He owns a rifle
store in town. How is Dan most likely to process Suzy's message? - CORRECT ANSWER -
Through the central route.
No matter what you tell your friend Alan, he just won't use Snapchat. Even when you present your best
arguments, he simply points out the disadvantages of Snapchat. He's made up his mind and he seems
resolved that nothing will change it. What kind of elaboration is Alan using? - CORRECT
ANSWER - Biased elaboration.
"Quick, before they're gone!" is a peripheral route cue based on: - CORRECT ANSWER - Scarcity
The peripheral route is similar to which roadway term? - CORRECT ANSWER - Shortcut
To achieve the "triple crown" of interpersonal influence, the change must persist over time, predict future
behavior, and: - CORRECT ANSWER - Resist counterpersuasion.
In which of the following cases is a person likely to experience no change in attitude? - CORRECT
ANSWER - When the person processes the message peripherally, and peripheral cues are absent.
According to ELM, the credibility of the speaker tends to: - CORRECT ANSWER - Serve as a
peripheral cue.
The central route and the peripheral route are located in: - CORRECT ANSWER - The listener's
mind.
Even if someone is motivated to process a message through the central route, they may not do so because:
- CORRECT ANSWER - All of the above.
,ELM falls most short of which criterion for a good objective theory? - CORRECT ANSWER -
Hypotheses that can be tested.
"You owe me" is a peripheral route cue based on: - CORRECT ANSWER - Reciprocation
Practically speaking, ELM suggests that the persuader should: - CORRECT ANSWER - Consider
carefully whether the audience is motivated and able to elaborate on the message.
"We've always done it that way" is a peripheral route cue based on: - CORRECT ANSWER -
consistency
Polly is watching a commercial for the local Happy Burger fast food restaurant. The commercial is really
funny! Assuming Polly processes it peripherally, what's the best-case scenario for Happy Burger
regarding her attitude toward the restaurant? - CORRECT ANSWER - She will have a weak
attitude change in favor of the restaurant.
In the elaboration likelihood model, an argument with claims that generate favorable thoughts is
considered a: - CORRECT ANSWER - Strong argument.
ELM falls most clearly in which communication theory tradition? - CORRECT ANSWER - Socio-
psychological.
Nilsen considers persuasive speech to be ethical to the extent that it: - CORRECT ANSWER -
Maximizes people's ability to exercise free choice.
When you try to persuade Billy to use Snapchat, he scrutinizes the facts you give him. Even though he
was initially opposed to Snapchat, he seems interested in analyzing the app without bias, letting the facts
take him wherever they might lead. What kind of elaboration is Billy using? - CORRECT
ANSWER - Objective elaboration.
, Which of the following provides the best brief definition of "elaboration"? - CORRECT
ANSWER - Thinking carefully.
Zoe enjoys puzzle games in her spare time, as well as reading carefully through philosophical books and
thinking deeply about their claims. According to the elaboration likelihood model, Zoe probably has a
high level of: - CORRECT ANSWER - Need for cognition.
On an opinion survey, you respond to one statement with the option "undecided/no opinion." This
statement probably falls in your: - CORRECT ANSWER - Latitude of non-commitment.
As Alyssa becomes more and more ego-involved on the issue of peer mentoring, what will happen to her
latitudes? - CORRECT ANSWER - The latitude of acceptance will shrink, but the latitude of
rejection will grow.
According to social judgment theory, if you only have one shot at a persuasive attempt, you should target
your message: - CORRECT ANSWER - In the latitude of noncommitment.
Callie receives a brochure in the mail from a group opposing a tax increase. When she reads it, she first
considers the distance between her own opinion and the message contained in the brochure. According to
social judgment theory, what will happen next? - CORRECT ANSWER - Callie will move her
anchor point in response to the message in the brochure.
Kant argued that we should "Act only on that maxim which you can will to become a _____________": -
CORRECT ANSWER - Universal law.
You're trying to convince your roommate to start recycling old papers and pop cans. When your
roommate rejects your pro-recycling messages, you decide to take a different approach, using messages
that fall in your roommate's latitude of acceptance. Why might this be a bad idea? - CORRECT
ANSWER - Your roommate will perceive your messages as too similar to the anchor point and
experience the assimilation effect.
Paul cares a lot about the issue of illegal immigration. His anchor point is probably: - CORRECT
ANSWER - At a far edge of the continuum.
ACTUAL Questions and CORRECT
Answers
Senate candidate Suzy Johnson is speaking passionately about gun laws. Dan is listening. He owns a rifle
store in town. How is Dan most likely to process Suzy's message? - CORRECT ANSWER -
Through the central route.
No matter what you tell your friend Alan, he just won't use Snapchat. Even when you present your best
arguments, he simply points out the disadvantages of Snapchat. He's made up his mind and he seems
resolved that nothing will change it. What kind of elaboration is Alan using? - CORRECT
ANSWER - Biased elaboration.
"Quick, before they're gone!" is a peripheral route cue based on: - CORRECT ANSWER - Scarcity
The peripheral route is similar to which roadway term? - CORRECT ANSWER - Shortcut
To achieve the "triple crown" of interpersonal influence, the change must persist over time, predict future
behavior, and: - CORRECT ANSWER - Resist counterpersuasion.
In which of the following cases is a person likely to experience no change in attitude? - CORRECT
ANSWER - When the person processes the message peripherally, and peripheral cues are absent.
According to ELM, the credibility of the speaker tends to: - CORRECT ANSWER - Serve as a
peripheral cue.
The central route and the peripheral route are located in: - CORRECT ANSWER - The listener's
mind.
Even if someone is motivated to process a message through the central route, they may not do so because:
- CORRECT ANSWER - All of the above.
,ELM falls most short of which criterion for a good objective theory? - CORRECT ANSWER -
Hypotheses that can be tested.
"You owe me" is a peripheral route cue based on: - CORRECT ANSWER - Reciprocation
Practically speaking, ELM suggests that the persuader should: - CORRECT ANSWER - Consider
carefully whether the audience is motivated and able to elaborate on the message.
"We've always done it that way" is a peripheral route cue based on: - CORRECT ANSWER -
consistency
Polly is watching a commercial for the local Happy Burger fast food restaurant. The commercial is really
funny! Assuming Polly processes it peripherally, what's the best-case scenario for Happy Burger
regarding her attitude toward the restaurant? - CORRECT ANSWER - She will have a weak
attitude change in favor of the restaurant.
In the elaboration likelihood model, an argument with claims that generate favorable thoughts is
considered a: - CORRECT ANSWER - Strong argument.
ELM falls most clearly in which communication theory tradition? - CORRECT ANSWER - Socio-
psychological.
Nilsen considers persuasive speech to be ethical to the extent that it: - CORRECT ANSWER -
Maximizes people's ability to exercise free choice.
When you try to persuade Billy to use Snapchat, he scrutinizes the facts you give him. Even though he
was initially opposed to Snapchat, he seems interested in analyzing the app without bias, letting the facts
take him wherever they might lead. What kind of elaboration is Billy using? - CORRECT
ANSWER - Objective elaboration.
, Which of the following provides the best brief definition of "elaboration"? - CORRECT
ANSWER - Thinking carefully.
Zoe enjoys puzzle games in her spare time, as well as reading carefully through philosophical books and
thinking deeply about their claims. According to the elaboration likelihood model, Zoe probably has a
high level of: - CORRECT ANSWER - Need for cognition.
On an opinion survey, you respond to one statement with the option "undecided/no opinion." This
statement probably falls in your: - CORRECT ANSWER - Latitude of non-commitment.
As Alyssa becomes more and more ego-involved on the issue of peer mentoring, what will happen to her
latitudes? - CORRECT ANSWER - The latitude of acceptance will shrink, but the latitude of
rejection will grow.
According to social judgment theory, if you only have one shot at a persuasive attempt, you should target
your message: - CORRECT ANSWER - In the latitude of noncommitment.
Callie receives a brochure in the mail from a group opposing a tax increase. When she reads it, she first
considers the distance between her own opinion and the message contained in the brochure. According to
social judgment theory, what will happen next? - CORRECT ANSWER - Callie will move her
anchor point in response to the message in the brochure.
Kant argued that we should "Act only on that maxim which you can will to become a _____________": -
CORRECT ANSWER - Universal law.
You're trying to convince your roommate to start recycling old papers and pop cans. When your
roommate rejects your pro-recycling messages, you decide to take a different approach, using messages
that fall in your roommate's latitude of acceptance. Why might this be a bad idea? - CORRECT
ANSWER - Your roommate will perceive your messages as too similar to the anchor point and
experience the assimilation effect.
Paul cares a lot about the issue of illegal immigration. His anchor point is probably: - CORRECT
ANSWER - At a far edge of the continuum.
