BUS 345 - QUIZ QUESTIONS AND ANSWERS
In the context of marketing research, what is the significance of a research problem? -
Answers - It guides the selection of research methods
Which of the following is an example of secondary data? - Answers - Census data
published by a government agency
If someone believes that raising the price of membership at a country club will make it
more desirable and increase the membership base, this is an example of? - Answers -
Hypothesis
Which type of research design would be most appropriate when a company wants to
understand the underlying reasons for a sudden decline in sales of a particular product?
Why? - Answers - Exploratory research; it helps identify alternative courses of action
In which situation would research design be most useful for marketing research? -
Answers - When the problem to address is understood and appropriate hypotheses
have been developed to be tested
Which of the following is NOT a benefit of secondary research? - Answers - Collected
by someone else
Why is secondary data often preferred to primary data? - Answers - Lower cost and
time efficiency
How can secondary data be leveraged within research design? - Answers - To identify
opportunities and help the initial round of defining the research plan
Which of the following is not an advantage of qualitative research over quantitative
research? - Answers - Results are projectable to the population under study
Which of the following is the primary reason or underlying rationale for conducting focus
groups? - Answers - Interactions among group members
A group of qualitative researchers is investigating a sensitive subject which is
downloading music illegally. Which technique would be best for getting the subject to
answer the study question? - Answers - Third person technique
Of the following, which is not an advantage of focus group research? - Answers -
Results can often be a substitute for a quantitative study
In the context of marketing research, what is the significance of a research problem? -
Answers - It guides the selection of research methods
Which of the following is an example of secondary data? - Answers - Census data
published by a government agency
If someone believes that raising the price of membership at a country club will make it
more desirable and increase the membership base, this is an example of? - Answers -
Hypothesis
Which type of research design would be most appropriate when a company wants to
understand the underlying reasons for a sudden decline in sales of a particular product?
Why? - Answers - Exploratory research; it helps identify alternative courses of action
In which situation would research design be most useful for marketing research? -
Answers - When the problem to address is understood and appropriate hypotheses
have been developed to be tested
Which of the following is NOT a benefit of secondary research? - Answers - Collected
by someone else
Why is secondary data often preferred to primary data? - Answers - Lower cost and
time efficiency
How can secondary data be leveraged within research design? - Answers - To identify
opportunities and help the initial round of defining the research plan
Which of the following is not an advantage of qualitative research over quantitative
research? - Answers - Results are projectable to the population under study
Which of the following is the primary reason or underlying rationale for conducting focus
groups? - Answers - Interactions among group members
A group of qualitative researchers is investigating a sensitive subject which is
downloading music illegally. Which technique would be best for getting the subject to
answer the study question? - Answers - Third person technique
Of the following, which is not an advantage of focus group research? - Answers -
Results can often be a substitute for a quantitative study
