BUS 345 QUIZZES QUESTIONS AND ANSWERS
Which of the following would NOT be characteristic of basic research?
a. validating an existing theory
b. a study on world justice
c. learning more about a concept
d. determining the most attractive price for a new product - Answers - d
Market research is essential for what type of management strategy?
a. competitive marketing strategy
b. proactive marketing strategy
c. traditional marketing management
d. reactive marketing management - Answers - b
Ali is interested in evaluating which flavor of ice-cream is most liked among three new
options they have developed, so that he can decide which flavour he should add to his
current line. What category of marketing research is Ali conducting?
a. selective research
b. evaluative research
c. exploratory research
d. programmatic research - Answers - a
Marketing research plays two roles in the marketing system. They are....?
a. finding new opportunities in the marketplace; providing information on the
effectiveness of the current marketing mix
b. finding problems in the existing marketplace; providing information on the
effectiveness of past marketing mixes
c. finding new opportunities in the marketplace; suggesting which products to drop
d. finding problems in the existing marketplace; suggesting which products to drop -
Answers - a
Adopting the marketing concept means adhering to societal values and the long term
interest of the planet.
T/F - Answers - F
Which of the following is NOT characteristic of secondary data?
a. ethnographic data collected for the project at hand
b. might be relevant to the problem at hand
c. retrievable from a government census
d. gathered previously for another purpose
e. often available online or in a library - Answers - a
Saba, a marketing researcher, intends to do brand research across several countries.
While conducting secondary research, Saba finds a global marketing research website
, that shows a history of 11 failed telephone survey studies in a certain country. As a
result Saba and suggests door-to-door surveys. Which of the following best describes
what has occurred here?
a. secondary data may actually provide the solution to the problem
b. secondary data alerted the researcher to potential data collection problems
c. secondary data provided the sample size
d. secondary data helped to clarify the problem - Answers - b
Which of the following is NOT a key question at the problem-definition stage?
a. why is the information being sought?
b. what is the research objective?
c. does the information already exist?
d. should a probability or non-probability sample be used? - Answers - d
_______________ is a discussion with knowledgeable individuals, both inside and
outside the organization, who may provide insights into a problem.
a. pilot study
b. case analysis
c. executive board meeting
d. experience survey - Answers - d
A non-probability sample is a subset of the population in which every element in the
population has a known non-zero chance of being selected.
True
False - Answers - F
Jan wants to carry out some research looking at packaging design. Jan proposes that
they construct two different packaging designs and test to see which one is preferred by
paid participant consumers in a simulated setting. What type of research is Jan
suggesting?
a. survey
b. qualitative
c. observation
d. experimental - Answers - d
The manager of a mom and pop store often knows their customers personally, which
enables them to not only greet them by name but also know what type of items to stock
their shelves with. This type of collective memory is similar to what type of computer
system?
a. neural network
b. database
c. data mine
d. behavioural targeting - Answers - b
Which of the following is NOT characteristic of a focus group discussion guide?
a. Generated by the moderator based on research objectives
Which of the following would NOT be characteristic of basic research?
a. validating an existing theory
b. a study on world justice
c. learning more about a concept
d. determining the most attractive price for a new product - Answers - d
Market research is essential for what type of management strategy?
a. competitive marketing strategy
b. proactive marketing strategy
c. traditional marketing management
d. reactive marketing management - Answers - b
Ali is interested in evaluating which flavor of ice-cream is most liked among three new
options they have developed, so that he can decide which flavour he should add to his
current line. What category of marketing research is Ali conducting?
a. selective research
b. evaluative research
c. exploratory research
d. programmatic research - Answers - a
Marketing research plays two roles in the marketing system. They are....?
a. finding new opportunities in the marketplace; providing information on the
effectiveness of the current marketing mix
b. finding problems in the existing marketplace; providing information on the
effectiveness of past marketing mixes
c. finding new opportunities in the marketplace; suggesting which products to drop
d. finding problems in the existing marketplace; suggesting which products to drop -
Answers - a
Adopting the marketing concept means adhering to societal values and the long term
interest of the planet.
T/F - Answers - F
Which of the following is NOT characteristic of secondary data?
a. ethnographic data collected for the project at hand
b. might be relevant to the problem at hand
c. retrievable from a government census
d. gathered previously for another purpose
e. often available online or in a library - Answers - a
Saba, a marketing researcher, intends to do brand research across several countries.
While conducting secondary research, Saba finds a global marketing research website
, that shows a history of 11 failed telephone survey studies in a certain country. As a
result Saba and suggests door-to-door surveys. Which of the following best describes
what has occurred here?
a. secondary data may actually provide the solution to the problem
b. secondary data alerted the researcher to potential data collection problems
c. secondary data provided the sample size
d. secondary data helped to clarify the problem - Answers - b
Which of the following is NOT a key question at the problem-definition stage?
a. why is the information being sought?
b. what is the research objective?
c. does the information already exist?
d. should a probability or non-probability sample be used? - Answers - d
_______________ is a discussion with knowledgeable individuals, both inside and
outside the organization, who may provide insights into a problem.
a. pilot study
b. case analysis
c. executive board meeting
d. experience survey - Answers - d
A non-probability sample is a subset of the population in which every element in the
population has a known non-zero chance of being selected.
True
False - Answers - F
Jan wants to carry out some research looking at packaging design. Jan proposes that
they construct two different packaging designs and test to see which one is preferred by
paid participant consumers in a simulated setting. What type of research is Jan
suggesting?
a. survey
b. qualitative
c. observation
d. experimental - Answers - d
The manager of a mom and pop store often knows their customers personally, which
enables them to not only greet them by name but also know what type of items to stock
their shelves with. This type of collective memory is similar to what type of computer
system?
a. neural network
b. database
c. data mine
d. behavioural targeting - Answers - b
Which of the following is NOT characteristic of a focus group discussion guide?
a. Generated by the moderator based on research objectives
