JMM 301 Final Exam UPDATED ACTUAL Questions and CORRECT Answers

JMM 301 Final Exam UPDATED ACTUAL
Questions and CORRECT Answers
In qualitative research, data collection continues until ______ is reached. - CORRECT ANSWER -
Theoretical saturation



The process of assigning categories to textual or visual data in content analysis is called ______. -
CORRECT ANSWER - Coding



In an experiment, the variable that is manipulated is called the ______ variable. - CORRECT
ANSWER - Independent variable



A statistical test used to compare the means of more than two groups is called ______. - CORRECT
ANSWER - ANOVA (Analysis of Variance)



The strength and direction of a relationship between two variables is measured using ______. -
CORRECT ANSWER - Correlation (Pearson's r)



Qualitative research focuses on understanding meanings and experiences. - CORRECT ANSWER -
True



Content analysis can only be used for textual data. - CORRECT ANSWER - False



A t-test can be used to compare three or more groups. - CORRECT ANSWER - False



Correlation implies causation between variables. - CORRECT ANSWER - False



Media ratings help advertisers decide where to place ads. - CORRECT ANSWER - True