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Decision Making Process Steps - Correct Answer ✔✔ 1. Identify and Define the
Problem
2. Generate and Evaluate Alternative Courses of Action
3. Decide on a Preferred Course of Action
4. Implement the Decision
5. Evaluate the Results
The categories for analytical methods - Correct Answer ✔✔ descriptive, diagnostic,
predictive and prescriptive.
Descriptive Analysis - Correct Answer ✔✔ Used by marketing researchers to describe
the sample dataset in such a way as to portray the "typical" respondent and to reveal
the general pattern of responses
Diagnostic Analysis - Correct Answer ✔✔ seeks to detect reasons for market outcomes
and focuses specifically on the beliefs, feelings, and reactions consumers have about
and toward competing products
Predictive Analytics - Correct Answer ✔✔ extracts information from data and uses it to
predict future trends and identify behavioral patterns
Prescriptive Analytics - Correct Answer ✔✔ identify the best alternatives to minimize or
maximize some objective
Big Data - Correct Answer ✔✔ the huge and complex data sets generated by today's
sophisticated information generation, collection, storage, and analysis technologies
How big data is used in different fields - Correct Answer ✔✔ Big Data Applications are
playing an important role in various fields are Healthcare, Media and Entertainment,
Manufacturing, Education, Banking and Transportation. The Big Data is extremely
useful in the field of medical and healthcare.
Levels of organizational decision making - Correct Answer ✔✔ Level One: The Leader
Alone Decides. ...
Level Two: The Leader Makes the Decision with Input from Key
Individuals/Stakeholders. ...
Level Three: The Leader Builds Consensus with Input from a Subgroup, but the Leader
Has Final Say. ...