BUSI 390 Exam -2 with answers

BUSI 390 Exam #2 with answers


Business-Level Strategy - CORRECT ANSWERS
✔✔Competitive. Each unit in a diversified firm
chooses a strategy at this level as its means of
competing in individual product markets.


Corporate-Level Strategy - CORRECT ANSWERS
✔✔Company-Wide. Actions take by the firm as a
whole to gain competitive advantage by selecting
and managing a group of different businesses
competing in several industries and product
markets.


Diversification - CORRECT ANSWERS ✔✔a
corporate-level strategy that expands the scope of
the industries and/or markets in which the firm
competes.


Related Diversification - CORRECT ANSWERS
✔✔when a firm decides to enter a market/industry
that has commonalities with what the firm already
does

, Unrelated Diversification - CORRECT ANSWERS
✔✔when a firm decides to enter a market/industry
that has little to do with what the firm already
does


Low Levels of Diversification - CORRECT ANSWERS
✔✔Single Business (95+%) or Dominant Business
(70-95%)


Moderate to High Levels of Diversification -
CORRECT ANSWERS ✔✔Related Constrained (<70%,
share commonalities) or Related Linked (<70%,
few commonalities)


Very High Levels of Diversification - CORRECT
ANSWERS ✔✔Unrelated (<70%, no commonalities)


Types of Related Diversification - CORRECT
ANSWERS ✔✔- Customers/End Users (beer-tobacco)
- Products (Coke - Sprite)
- Operating Resources / Skills (theme parks - cruise
lines)