MM assgn:1: Azim
Multiple Choice Single Answer
Question When the quantity bought remains steady regardless of change in price, it
is called
Correct Answer Price inelastic
Your Answer Price inelastic
Multiple Choice Single Answer
Question Members of this group have attained a position through exceptional
ability in their profession or business
Correct Answer Lower-Upper
Your Answer Upper-Middle
Select The Blank
Question The cost of warehousing, transportation, inventory and handling products
together constitutes concept.
Correct Answer Total cost
Your Answer Total cost
Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form
Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke
True/False
Question Warehouses are needed when supply sources and markets are located
close by.
Correct Answer False
Your Answer False
True/False
Question Communicating with middlemen requires information which is different to
the information required in communicating with the final buyers.
Correct Answer True
Your Answer True
Select The Blank
Question Firm's that lack promotional skills rely on for promotional push.
Correct Answer Middlemen
Your Answer Middlemen
Multiple Choice Multiple Answer
Question Senses in our body are
- 1 - MM assgn:1 : Azim
, Correct Answer Taste , Touch , See
Your Answer Taste , Touch , See
True/False
Question MIS provides marketers with the right amount and type of information in a
timely fashion.
Correct Answer True
Your Answer True
Match The Following
Question Correct Answer Your Answer
Deep Assortment Carrying a product family in Carrying a product family in depth,
depth, drawing on many drawing on many producer's output
producer's output
Exclusive Assortment Carrying the line of only one Carrying the line of only one
manufacturer manufacturer
Open bid Contract awarded to lowest bidder Contract awarded to lowest bidder
Negotiated Contract Direct negotiation with one or Direct negotiation with one or more
more companies covering project companies covering project and
and terms terms
Multiple Choice Multiple Answer
Question Total cost includes :
Correct Answer Variable cost , Fixed cost
Your Answer Fixed cost , Variable cost , Marginal cost
Multiple Choice Multiple Answer
Question Characteristics of mass market strategy are :
Correct Answer One market mix for target market , One distribution and promotion
strategy
Your Answer One market mix for target market , One distribution and promotion
strategy
Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Supplier
Select The Blank
Question can price it's product without any regard to competitor.
Correct Answer Pure monopolist
Your Answer Pure monopolist
Multiple Choice Single Answer
Question It is that element of a plan that specifies what is to be accomplished
Correct Answer Objectives
- 2 - MM assgn:1 : Azim
Multiple Choice Single Answer
Question When the quantity bought remains steady regardless of change in price, it
is called
Correct Answer Price inelastic
Your Answer Price inelastic
Multiple Choice Single Answer
Question Members of this group have attained a position through exceptional
ability in their profession or business
Correct Answer Lower-Upper
Your Answer Upper-Middle
Select The Blank
Question The cost of warehousing, transportation, inventory and handling products
together constitutes concept.
Correct Answer Total cost
Your Answer Total cost
Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form
Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke
True/False
Question Warehouses are needed when supply sources and markets are located
close by.
Correct Answer False
Your Answer False
True/False
Question Communicating with middlemen requires information which is different to
the information required in communicating with the final buyers.
Correct Answer True
Your Answer True
Select The Blank
Question Firm's that lack promotional skills rely on for promotional push.
Correct Answer Middlemen
Your Answer Middlemen
Multiple Choice Multiple Answer
Question Senses in our body are
- 1 - MM assgn:1 : Azim
, Correct Answer Taste , Touch , See
Your Answer Taste , Touch , See
True/False
Question MIS provides marketers with the right amount and type of information in a
timely fashion.
Correct Answer True
Your Answer True
Match The Following
Question Correct Answer Your Answer
Deep Assortment Carrying a product family in Carrying a product family in depth,
depth, drawing on many drawing on many producer's output
producer's output
Exclusive Assortment Carrying the line of only one Carrying the line of only one
manufacturer manufacturer
Open bid Contract awarded to lowest bidder Contract awarded to lowest bidder
Negotiated Contract Direct negotiation with one or Direct negotiation with one or more
more companies covering project companies covering project and
and terms terms
Multiple Choice Multiple Answer
Question Total cost includes :
Correct Answer Variable cost , Fixed cost
Your Answer Fixed cost , Variable cost , Marginal cost
Multiple Choice Multiple Answer
Question Characteristics of mass market strategy are :
Correct Answer One market mix for target market , One distribution and promotion
strategy
Your Answer One market mix for target market , One distribution and promotion
strategy
Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Supplier
Select The Blank
Question can price it's product without any regard to competitor.
Correct Answer Pure monopolist
Your Answer Pure monopolist
Multiple Choice Single Answer
Question It is that element of a plan that specifies what is to be accomplished
Correct Answer Objectives
- 2 - MM assgn:1 : Azim
