HRBUS84 Assignment 1 (RESEARCG PROPOSAL) 2026 - THE INFLUENCE OF HYPER-CONNECTIVITY, PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND TRUST ON CONSUMERS’ BEHAVIOURAL INTENTION TO USE AI-DRIVEN CHATBOTS

HRBUS84
Assignment 1 2026

Unique number:

Due Date: May 2026



This document includes:

 Helpful answers and guidelines
 Detailed explanations and/ or calculations
 References




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, THE INFLUENCE OF HYPER-CONNECTIVITY, PERCEIVED USEFULNESS,
PERCEIVED EASE OF USE, AND TRUST ON CONSUMERS’ BEHAVIOURAL
INTENTION TO USE AI-DRIVEN CHATBOTS

by




Name: Type your name

Student Number:



HRBUS84 2026

in the subject



HonoursResearch Project in Marketing



(Department of Marketing and Retail Management)



at the

UNIVERSITY OF SOUTH AFRICA

DECLARATION

I, full names (student number), declare that “ADD YOUR TOPIC HERE” is my own
work and that all the sources that I have used or quoted have been indicated and
acknowledged by means of complete references. The usage of AI has been done so
ethically and has been referenced.



___________________ _____________

Full names and sign Date


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