2026
A - Answers What is a generic business strategy?
A. a general way of positioning a firm's business-level strategy within an industry
B. a general way of positioning a firm's business-level strategy to penetrate an international market
C. a general strategy that positions your firm in a competitive position within an industry
D. all of the above
A - Answers What are the two dimensions on which generic business strategies are classified?
A. breadth of competitive scope/source of competitive advantage
B. breadth of product line/source of competitive advantage
C. breadth of competitive scope/extent of vertical integration
D. breadth of product line/extent of vertical integration
D - Answers Which of the following is not a main generic strategies?
A. cost leadership
B. differentiation
C. focused low cost
D. focused penetration
F - Answers Which of the following is an example of one of the main generic strategies?
A. differentiation
B. diversification
C. focused low cost
D. cost abandonment
E. B & C
F. A & C
A - Answers Which generic business strategy is on the intersection of competing on cost and targeting
a broad market?
A. cost leadership
B. differentiation
C. focused low cost
D. focused differentiation
T - Answers T/F: The experience curve is known as the decline in unit cost of production as
cumulative output increases - based on knowledge/expertise.
F - Answers T/F: Economies of scale refers to an increase in unit cost of production as rate of output
increases (based on spreading out fixed costs).
C - Answers All of the following are disadvantages of cost leadership EXCEPT:
A. perceptions of quality
B. relies on volume
C. harder to survive price wars
D. can be too focused on cost
B - Answers Which of the following is a disadvantage of cost leadership:
A. perceptions of service
B. can be focused too much on cost
C. relies on demand
D. none of the above
B - Answers All of the following are advantages of cost leadership EXCEPT:
A. high profits through volume
B. perceptions of quality
C. easier to survive price wars
,D. all of the above
F - Answers Which of the following is an advantage of cost leadership?
A. perceptions of cost
B. easier to survive price wars
C. low profits through volume
D. high profits through volume
E. A & C
F. B & D
B - Answers Which generic business strategy is on the intersection of competing on uniqueness and
targeting a broad market?
A. cost leadership
B. differentiation
C. focused low cost
D. focused differentiation
T - Answers T/F: Innovation becomes really important with a differentiation business strategy.
F - Answers T/F: Differentiation strategies face threats from knock offs but are not sensitive to price
wars.
F - Answers T/F: Differentiation prevents a firm from creating brand loyalty and increasing profit
margins.
C - Answers Which generic business strategy is on the intersection of competing on cost and targeting
a narrow market?
A. cost leadership
B. differentiation
C. focused low cost
D. focused differentiation
A - Answers Which of the following IS NOT a disadvantage of focused generic business strategies?
A. lower profit margins
B. limited demand
C. niche may change or disappear
D. all of the above
B - Answers Which of the following is a disadvantage of focused generic business strategies?
A. lower profit margins
B. limited demand
C. decreased uniqueness of products
D. hardest strategy to implement
D - Answers Which generic business strategy is on the intersection of competing on uniqueness and
targeting a narrow market?
A. cost leadership
B. differentiation
C. focused low cost
D. focused differentiation
C - Answers You are a consultant for Toyota and have determined that in the car manufacturing
market, their products are offered at a much lower price than competitors, but are also substantially
differentiated from competitors. The most accurate description of Toyota's generic strategy is:
A. Differentiation
B. Overall Cost Leadership
C. Best Cost Strategy
D. Focused Differentiation
T - Answers T/F: Companies will choose a generic business strategy to avoid becoming "stuck in the
middle". These firms are the ones that don't try to compete on either differentiation or cost.
, D - Answers A company using a best cost strategy may do all of the following EXCEPT:
A. use more than one generic strategy
B. compete on price and uniqueness
C. might consider different strategies for different brands
D. uses the single best strategy possible to obtain the best cost available
C - Answers You are a consultant for Embraer and have determined that in the airplane
manufacturing market, their products are significantly cheaper than the competitors, but they're still
a little differentiated from the competition. In addition, they seem to target the entire airplane-
purchasing market. The most accurate description of Embraer's generic strategy (or lack thereof) is:
A. Stuck in the Middle
B. Differentiation
C. Overall Cost Leadership
D. Focused Low Cost
E. Focused Differentiation
A - Answers Ferns and Flowers sells unique products such as exotic plants, flowers, pots, and plant
care services to a narrow market. Which of the following would be true about Ferns and Flowers?
A. The shop can charge very high prices for its unique products.
B. It need not worry about damaging attacks from larger firms.
C. It is protected from the damaging attacks of smaller shops that adopt an even narrower focus.
D. The shop will never have its growth stymied despite the fact that it serves a niche market.
E. The niche, that is the area of operation of Ferns and Flowers, cannot be made to disappear or be
taken over by larger competitors.
C - Answers A firm is said to be _____ if it does not offer features that are unique enough to convince
customers to buy its offerings and its prices are too high to effectively compete on based on price.
A. outdated
B. obsolete
C. stuck in the middle
D. stuck in the mud
B - Answers Which of the following is a pro to the first mover advantage?
A. firm assumes the risk of entering a new, untested market
B. firm reaps the marketing benefits of being the first
C. firm assumes the risk of competitors learning and capitalizing off of mistakes made from learning
about a new market/product
D - Answers According to the A-M-C framework, competitors are most likely to respond to a
competitive action when they are:
A. Aware of the action
B. Motivated to respond
C. Capable of doing something about it
D. all of the above
A - Answers In the A-M-C framework, strategic analysis and environmental scanning, the need to stay
on top of what is going on in your industry, and reading the newspaper, trade journals, etc. are all
characteristics of:
A. awareness
B. motivation
C. capability
D. attentive