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1. National Phase 1: Planning & Strategy Development
Can-cer Phase 2: Developing and Pretesting Concepts, Messages, & Materials
Institute's
Health Communi- Phase 3: Implementing the Program
cation Wheel: Phase 4: Assessing Ettectiveness & Making Refinements
2. Phase 1: Planning 1) Analysis of the problem
& Strategy 2) Ecological setting
Devel-opment 3) Target population(s)
4) Core intervention strategy
5) Partnership mix
3. Formative happens to know about the problem, solutions, & intended recipients of the
re-search
communication
4. Phase 2: Develop- 1) Achieves program objectives
ing and Pretest-2) Uses pretesting of procedures & materials with intended users
ing Concepts,
Messages, &
Ma-terials
5. Phase 1 & 2 1. Audience & objective: defines the communication gap.
2. Evidence-based: "The Guide to Community Preventive Services"
3. Core communication strategy
6. Phase 3: engage-ment
Imple-
menting the
Pro-gram
7. Partner
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, CPH: Communication Exam with all Correct & 100% Verified
Answers |Latest Version |Already Graded A+
Plan defines:
1) What will be done?
2) When?
3) Where?
4) How?
5) With what money?
essential before the outset
of the program
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