COBA Final Exam Questions and Correct
Answers| Latest Update
__________ is what the customer is willing to pay.
Value
Imagine that you own a manufacturing shop. You've discovered that recently
there has been an overproduction of a key ingredient in your main business
process so you plan to "shop around" for the best price. Based on the model
presented in the question above, this situation is known as _________________.
bargaining power of customers
One of your classmates found that there has been an "explosion" in the 3 Vs of
financial data. What kind of data is being described?
Big Data
Time and place where a retail transaction is completed
Point of Sale
Contain a chip that can store a considerable amount of information
Smart Card
,Some e-commerce is conducted, but primary business is carried out in the
physical world
Clicks-and-Mortar
Servicing customers, collaborating with business partners and performing
electronic transactions within an organization
E-Business
Process of buying, selling, transferring or exchanging products, services or
information via computer networks, including the Internet
E-Commerce
Sellers are organizations and buyers are individuals
B2C
Two individuals or an individual and a business can transfer funds without using
a credit card.
Person-to-Person Payment
Organizations are both sellers and buyers
B2B
,Individual sells products or services to other individuals. Etsy.com is an example.
C2C
Customers can purchase products from Target by walking into a physical store
and by ordering from their online store. Which type of business presence do
they have?
Clicks and Mortar
Wal-Mart is typically associated with which of the following competitive
strategies?
Cost Leader
What does Wal-Mart advertise as its competitive advantage?
Lower prices than competitors
When Carey was in Richmond and used her cellphone to search for a Starbucks
store, the results showed Richmond-based locations. When she was in Fairfax,
the results showed Fairfax-based locations. Starbucks is using a _____________
mobile marketing strategy.
location-based
What term means, "Too big to work on common computers and software"?
Volume
, What term means, "Multiple formats, often unstructured, and according to a
study, "the biggest factor that's leading companies to big data solutions.'"?
Variety
What term means, "Constant influx of data (better known as "streaming data")"?
Velocity
Data placed in a file with fixed fields or variables is called
Structured Data
Which of the following is not an example of social commerce?
Best Buy has a website, which can be used to purchase products for pick up in a
store.
A Web 2.0 media website encourages contributions of ____________ media
content and promotes tagging, rating, commenting, and other interactions
among users.
User- Generated
In Porter's Value Chain below, "Margin" is also known as
____________________.
Profit
Value Minus Cost Equals __________________.
Answers| Latest Update
__________ is what the customer is willing to pay.
Value
Imagine that you own a manufacturing shop. You've discovered that recently
there has been an overproduction of a key ingredient in your main business
process so you plan to "shop around" for the best price. Based on the model
presented in the question above, this situation is known as _________________.
bargaining power of customers
One of your classmates found that there has been an "explosion" in the 3 Vs of
financial data. What kind of data is being described?
Big Data
Time and place where a retail transaction is completed
Point of Sale
Contain a chip that can store a considerable amount of information
Smart Card
,Some e-commerce is conducted, but primary business is carried out in the
physical world
Clicks-and-Mortar
Servicing customers, collaborating with business partners and performing
electronic transactions within an organization
E-Business
Process of buying, selling, transferring or exchanging products, services or
information via computer networks, including the Internet
E-Commerce
Sellers are organizations and buyers are individuals
B2C
Two individuals or an individual and a business can transfer funds without using
a credit card.
Person-to-Person Payment
Organizations are both sellers and buyers
B2B
,Individual sells products or services to other individuals. Etsy.com is an example.
C2C
Customers can purchase products from Target by walking into a physical store
and by ordering from their online store. Which type of business presence do
they have?
Clicks and Mortar
Wal-Mart is typically associated with which of the following competitive
strategies?
Cost Leader
What does Wal-Mart advertise as its competitive advantage?
Lower prices than competitors
When Carey was in Richmond and used her cellphone to search for a Starbucks
store, the results showed Richmond-based locations. When she was in Fairfax,
the results showed Fairfax-based locations. Starbucks is using a _____________
mobile marketing strategy.
location-based
What term means, "Too big to work on common computers and software"?
Volume
, What term means, "Multiple formats, often unstructured, and according to a
study, "the biggest factor that's leading companies to big data solutions.'"?
Variety
What term means, "Constant influx of data (better known as "streaming data")"?
Velocity
Data placed in a file with fixed fields or variables is called
Structured Data
Which of the following is not an example of social commerce?
Best Buy has a website, which can be used to purchase products for pick up in a
store.
A Web 2.0 media website encourages contributions of ____________ media
content and promotes tagging, rating, commenting, and other interactions
among users.
User- Generated
In Porter's Value Chain below, "Margin" is also known as
____________________.
Profit
Value Minus Cost Equals __________________.
