Telus Rater Exam comprehensive questions and
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Practice questions for this set
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An ad might offer a very different alternative that would address the user's
needs. For example, for a query [disposable straws], an ad might offer
[stainless steel straws] which are reusable. Both of these items address the
user's needs for straws in very different ways.
While some users might possibly become interested in stainless steel
alternatives for their query, most users would not consider stainless steel
straws as reasonable alternatives to [disposable straws], and these two
items would not be considered interchangeable.
Choose an answer
Radically Different
1 2 AC
Alternative/Substitute
3 Reasonable Substitute 4 Content Page
, Don't know?
Terms in this set (31)
AC Ad Creative; The Ad Creative is an advertisement
that can appear
LP Landing Page; Where you're sent when you click
the AC. The first page that appears.
Query A word or phrase searched for
User Intent What the user is actually searching for.
Content Page The webpage that the user is currently visiting
Business Page A page the advertiser specifically wants the
audience to visit
In-Market When the user is in the market for a product or
service
Do all queries have the No
approximate location provided?
Exact Intent An ad might address the user's exact intent
Nearby Intent An ad that offers the user an approximate
solution or something that usually goes with the
queried item.
verified answers ACTUAL EXAM 2026 TEST!!
Graded A+ | 2026 EXAM UPDATE
Save
Practice questions for this set
Learn 1 /7 Study with Learn
An ad might offer a very different alternative that would address the user's
needs. For example, for a query [disposable straws], an ad might offer
[stainless steel straws] which are reusable. Both of these items address the
user's needs for straws in very different ways.
While some users might possibly become interested in stainless steel
alternatives for their query, most users would not consider stainless steel
straws as reasonable alternatives to [disposable straws], and these two
items would not be considered interchangeable.
Choose an answer
Radically Different
1 2 AC
Alternative/Substitute
3 Reasonable Substitute 4 Content Page
, Don't know?
Terms in this set (31)
AC Ad Creative; The Ad Creative is an advertisement
that can appear
LP Landing Page; Where you're sent when you click
the AC. The first page that appears.
Query A word or phrase searched for
User Intent What the user is actually searching for.
Content Page The webpage that the user is currently visiting
Business Page A page the advertiser specifically wants the
audience to visit
In-Market When the user is in the market for a product or
service
Do all queries have the No
approximate location provided?
Exact Intent An ad might address the user's exact intent
Nearby Intent An ad that offers the user an approximate
solution or something that usually goes with the
queried item.
