ASSESSMENT SCRIPT 2026 QUESTIONS AND
ANSWERS GRADED A+ VERIFIED
SOLUTIONS PACK
●● PED.
Answer: % Change in quantity demanded / % Change in price
●● YED.
Answer: % Change in quantity demanded / % Change in income
●● Necessity Goods.
Answer: Demand increase proportionally less than income
●● Product life cycle.
Answer: Theory that sales of all products follow a similar pattern over
time - development, introduction, growth, maturity and decline
●● Brand.
Answer: A name, sign, symbol, slogan that is recognizable
Builds customer loyalty to brand
, ●● Socio Economic Status.
Answer: Segmentation method using income
●● Market targeting.
Answer: Deciding which part of the population to target
●● Market positioning.
Answer: Where a product stands in relation to competitors
●● Sales volume.
Answer: Number of items sold in a certain time period
●● Sales value.
Answer: Volume sold x Selling price
●● Primary market research.
Answer: research collected first-handed by the business itself, e.g.
surveys
+ Reliable, valid and up to date
- Expensive, difficulties in making analysis
●● Quantitative.