IMC 104 FINAL - BOBBY STEELE
EXAM WITH OBJECTIVELY
CORRECT QUESTIONS AND
ANSWERS
LESSON 6 - ANSWERS-
**********************************************
- SWOTS - what they are, and the 4 components
-Creative briefs
-Positioning
-Features, Advantages, Benefits
*********************************************
What are the 4 S.W.O.Ts? - ANSWERS-Strengths, Weakness,
Opportunities, Threats
S.W.O.T Strengths and Weaknesses - ANSWERS-Internal- company
analysis
,S.W.O.T Opportunities and Threats - ANSWERS-external-
competition analysis
What is S.W.O.T Strength? - ANSWERS-What can you use to
promote business
What is S.W.O.T Weakness? - ANSWERS-Limited distribution, poor
customer service, limited budget
What are S.W.O.T Opportunities? - ANSWERS-Changes that weaken
competition, reduced competition, and events that increase demand
for your product
What are S.W.O.T Threats? - ANSWERS-new competitors, new/
improved offerings from current competitor
What are the additional 3 P's - ANSWERS-Unique selling
(P)roposition, Pre-emption, Positioning
What is positioning? - ANSWERS-What image does your company or
product occupy in consumers minds in relation to your competition?
What is a Product Feature? - ANSWERS-"What is it?"
Physical characteristics: color, size, price, quality, taste, etc.
, What is a Product Advantage? - ANSWERS-Explains why physical
characteristics of the product matter
-Variety, unique flavors
What is a Product Benefit? - ANSWERS-"What's in it for the
customer? Why should he/she care?"
What are creative briefs? - ANSWERS-The document that spells out
the plan for a particular promotional campaign
How to use creative briefs: - ANSWERS-Be brief and creative, avoid
jargon or any unfamiliar words, present them in person, make sure
everyone is on the same tract
LESSON 7 - ANSWERS-******************
Public Relations:
-What it is
-advantages/ disadvantages
-when it is used
-how it works
-the different forms of it
*********************
EXAM WITH OBJECTIVELY
CORRECT QUESTIONS AND
ANSWERS
LESSON 6 - ANSWERS-
**********************************************
- SWOTS - what they are, and the 4 components
-Creative briefs
-Positioning
-Features, Advantages, Benefits
*********************************************
What are the 4 S.W.O.Ts? - ANSWERS-Strengths, Weakness,
Opportunities, Threats
S.W.O.T Strengths and Weaknesses - ANSWERS-Internal- company
analysis
,S.W.O.T Opportunities and Threats - ANSWERS-external-
competition analysis
What is S.W.O.T Strength? - ANSWERS-What can you use to
promote business
What is S.W.O.T Weakness? - ANSWERS-Limited distribution, poor
customer service, limited budget
What are S.W.O.T Opportunities? - ANSWERS-Changes that weaken
competition, reduced competition, and events that increase demand
for your product
What are S.W.O.T Threats? - ANSWERS-new competitors, new/
improved offerings from current competitor
What are the additional 3 P's - ANSWERS-Unique selling
(P)roposition, Pre-emption, Positioning
What is positioning? - ANSWERS-What image does your company or
product occupy in consumers minds in relation to your competition?
What is a Product Feature? - ANSWERS-"What is it?"
Physical characteristics: color, size, price, quality, taste, etc.
, What is a Product Advantage? - ANSWERS-Explains why physical
characteristics of the product matter
-Variety, unique flavors
What is a Product Benefit? - ANSWERS-"What's in it for the
customer? Why should he/she care?"
What are creative briefs? - ANSWERS-The document that spells out
the plan for a particular promotional campaign
How to use creative briefs: - ANSWERS-Be brief and creative, avoid
jargon or any unfamiliar words, present them in person, make sure
everyone is on the same tract
LESSON 7 - ANSWERS-******************
Public Relations:
-What it is
-advantages/ disadvantages
-when it is used
-how it works
-the different forms of it
*********************
