BBA: BACHELOR OF BUSINESS ADMINISTRATION | EXAM COMPLETE QUESTIONS AND
CORRECT ANSWERS | LATEST 2026/2027 EDITION (PASS GUARANTEE)
1. Which of the following best describes the term 'management'?
A. The process of planning, organising, leading, and controlling
resources to achieve goals
B. The act of delegating work to subordinates without oversight
C. A financial strategy used to maximise shareholder value
D. The process of hiring and training employees
2. Henri Fayol identified how many principles of management?
A. 10
B. 12
C. 14
D. 16
3. Which management function involves setting objectives and determining the
best course of action?
A. Planning
B. Organising
C. Controlling
D. Staffing
4. The term 'span of control' refers to:
A. The financial budget allocated to a manager
B. The number of subordinates a manager can effectively supervise
C. The geographic territory a business covers
D. The scope of a company's marketing activities
5. Frederick Taylor is associated with which school of management thought?
A. Human Relations
B. Systems Theory
C. Scientific Management
, D. Contingency Theory
6. Which of the following is NOT one of Mintzberg's managerial roles?
A. Figurehead
B. Monitor
C. Negotiator
D. Supervisor
7. MBO stands for:
A. Management by Objectives
B. Management by Observation
C. Margin Before Operations
D. Minimal Business Output
8. Decentralisation in an organisation means:
A. Concentrating authority at the top level
B. Distributing decision-making authority to lower levels
C. Eliminating middle management
D. Outsourcing key business functions
9. Which of the following is a characteristic of a bureaucratic organisation?
A. Flexible hierarchy and informal rules
B. Emphasis on emotional intelligence
C. Clearly defined rules and procedures
D. High tolerance for ambiguity
10. The Hawthorne studies primarily contributed to which management
approach?
A. Scientific Management
B. Human Relations Movement
C. Contingency Theory
D. Total Quality Management
11. The '4Ps' of the marketing mix include product, price, place, and:
A. Profit
B. Preference
C. Procurement
D. Promotion
,12. Market segmentation is best described as:
A. Dividing a broad market into distinct subgroups of consumers
B. Increasing the price of a product to attract premium buyers
C. Reducing production costs through economies of scale
D. Merging with a competitor to increase market share
13. A 'loss leader' pricing strategy involves:
A. Pricing a product above the market rate
B. Selling a product at its exact cost price
C. Pricing a product below cost to attract customers
D. Setting prices based on competitor benchmarks
14. Which of the following best describes 'brand equity'?
A. The total physical assets owned by a brand
B. The value a brand adds to a product beyond its functional benefits
C. The number of markets in which a brand operates
D. The annual revenue generated by a brand
15. The product life cycle does NOT include which of the following stages?
A. Introduction
B. Growth
C. Maturity
D. Regression
16. In which type of buying behaviour does the consumer engage in extensive
research before purchasing?
A. Complex buying behaviour
B. Habitual buying behaviour
C. Variety-seeking behaviour
D. Dissonance-reducing behaviour
17. A SWOT analysis evaluates:
A. Sales, Workforce, Operations, and Technology
B. Systems, Workflows, Outputs, and Targets
C. Strengths, Weaknesses, Opportunities, and Threats
D. Sustainability, Waste, Objectives, and Trends
18. Which pricing strategy sets a high price initially and gradually lowers it?
A. Penetration pricing
, B. Price skimming
C. Value-based pricing
D. Competitive pricing
19. Customer Relationship Management (CRM) primarily aims to:
A. Reduce the cost of goods sold
B. Increase production efficiency
C. Manage supplier contracts
D. Build long-term relationships with customers
20. Which distribution channel involves selling directly from producer to
consumer with no intermediaries?
A. Direct channel
B. Retail channel
C. Wholesale channel
D. Agency channel
21. The accounting equation is best expressed as:
A. Assets = Liabilities + Revenue
B. Assets = Liabilities + Owner's Equity
C. Assets = Revenue – Expenses
D. Assets = Capital + Profits
22. Which financial statement shows a company's financial position at a
specific point in time?
A. Income statement
B. Cash flow statement
C. Balance sheet
D. Statement of retained earnings
23. Depreciation is best described as:
A. The allocation of the cost of a fixed asset over its useful life
B. The total revenue earned by a business in a financial year
C. A reduction in the market price of a product
D. The interest charged on a business loan
24. Which of the following is a current asset?
A. Land
B. Plant and machinery
CORRECT ANSWERS | LATEST 2026/2027 EDITION (PASS GUARANTEE)
1. Which of the following best describes the term 'management'?
A. The process of planning, organising, leading, and controlling
resources to achieve goals
B. The act of delegating work to subordinates without oversight
C. A financial strategy used to maximise shareholder value
D. The process of hiring and training employees
2. Henri Fayol identified how many principles of management?
A. 10
B. 12
C. 14
D. 16
3. Which management function involves setting objectives and determining the
best course of action?
A. Planning
B. Organising
C. Controlling
D. Staffing
4. The term 'span of control' refers to:
A. The financial budget allocated to a manager
B. The number of subordinates a manager can effectively supervise
C. The geographic territory a business covers
D. The scope of a company's marketing activities
5. Frederick Taylor is associated with which school of management thought?
A. Human Relations
B. Systems Theory
C. Scientific Management
, D. Contingency Theory
6. Which of the following is NOT one of Mintzberg's managerial roles?
A. Figurehead
B. Monitor
C. Negotiator
D. Supervisor
7. MBO stands for:
A. Management by Objectives
B. Management by Observation
C. Margin Before Operations
D. Minimal Business Output
8. Decentralisation in an organisation means:
A. Concentrating authority at the top level
B. Distributing decision-making authority to lower levels
C. Eliminating middle management
D. Outsourcing key business functions
9. Which of the following is a characteristic of a bureaucratic organisation?
A. Flexible hierarchy and informal rules
B. Emphasis on emotional intelligence
C. Clearly defined rules and procedures
D. High tolerance for ambiguity
10. The Hawthorne studies primarily contributed to which management
approach?
A. Scientific Management
B. Human Relations Movement
C. Contingency Theory
D. Total Quality Management
11. The '4Ps' of the marketing mix include product, price, place, and:
A. Profit
B. Preference
C. Procurement
D. Promotion
,12. Market segmentation is best described as:
A. Dividing a broad market into distinct subgroups of consumers
B. Increasing the price of a product to attract premium buyers
C. Reducing production costs through economies of scale
D. Merging with a competitor to increase market share
13. A 'loss leader' pricing strategy involves:
A. Pricing a product above the market rate
B. Selling a product at its exact cost price
C. Pricing a product below cost to attract customers
D. Setting prices based on competitor benchmarks
14. Which of the following best describes 'brand equity'?
A. The total physical assets owned by a brand
B. The value a brand adds to a product beyond its functional benefits
C. The number of markets in which a brand operates
D. The annual revenue generated by a brand
15. The product life cycle does NOT include which of the following stages?
A. Introduction
B. Growth
C. Maturity
D. Regression
16. In which type of buying behaviour does the consumer engage in extensive
research before purchasing?
A. Complex buying behaviour
B. Habitual buying behaviour
C. Variety-seeking behaviour
D. Dissonance-reducing behaviour
17. A SWOT analysis evaluates:
A. Sales, Workforce, Operations, and Technology
B. Systems, Workflows, Outputs, and Targets
C. Strengths, Weaknesses, Opportunities, and Threats
D. Sustainability, Waste, Objectives, and Trends
18. Which pricing strategy sets a high price initially and gradually lowers it?
A. Penetration pricing
, B. Price skimming
C. Value-based pricing
D. Competitive pricing
19. Customer Relationship Management (CRM) primarily aims to:
A. Reduce the cost of goods sold
B. Increase production efficiency
C. Manage supplier contracts
D. Build long-term relationships with customers
20. Which distribution channel involves selling directly from producer to
consumer with no intermediaries?
A. Direct channel
B. Retail channel
C. Wholesale channel
D. Agency channel
21. The accounting equation is best expressed as:
A. Assets = Liabilities + Revenue
B. Assets = Liabilities + Owner's Equity
C. Assets = Revenue – Expenses
D. Assets = Capital + Profits
22. Which financial statement shows a company's financial position at a
specific point in time?
A. Income statement
B. Cash flow statement
C. Balance sheet
D. Statement of retained earnings
23. Depreciation is best described as:
A. The allocation of the cost of a fixed asset over its useful life
B. The total revenue earned by a business in a financial year
C. A reduction in the market price of a product
D. The interest charged on a business loan
24. Which of the following is a current asset?
A. Land
B. Plant and machinery
