SAFE AGILE PRODUCT MANAGEMENT EXAM
PREPARATION PACK 2026 KEY CONCEPTS
AND REVISION NOTES
◉ A/B testing, questionnaires/surveys are examples of what kind of
Primary data?
Answer: Quantitative
◉ SImple surveys, Gemba, innovation games and trade studies are
examples of what kind of Primary Data?
Answer: Qualitative
◉ What of these are considered user research: Usage analytics,
government data, libraries, syndicated/private data?
Answer: syndicated/private data
◉ Which of these are considered secondary market research? Choice
modeling, conjoint analysis, questionnaires/surveys or A/B testing?
Answer: None - they are all primary market research
◉ Builds customer empathy with team doing the research, creates
vivid, concrete language and commitment to solve customers
problems, forms the foundation of innovation by letting you explore
,'what you don't know you don't know' are all strengths of what kind
of research?
Answer: Qualitative research
◉ Is less objective than other market research methods, does not
scale to large numbers of people is not statistically significant are all
weaknesses of what kind of research?
Answer: Qualitative research
◉ Using segmentation or sampling helps in what area of product
management?
Answer: research, among other areas
◉ __________ research is often more obtainable and useful with large
complex solutions having: relatively small numbers of customers, a
small number of transactions with each customer, transactions
costing hundreds of thousands to millions of dollars
Answer: Qualitative
◉ A ______ ________ is a series of questions or data characteristics that
are used to determine if a given person meets the desired
respondent profile
Answer: Respondent screener
, ◉ If you have ____ customers in your qualitative study, you can
expect to represent 70-75 percent of market needs
Answer: 12
◉ If you have ____ customers in your qualitative study, you can
expect to represent 90 percent of market needs
Answer: 30
◉ Innovation games are _____, serious games designed for _____
market and customer research
Answer: collaborative, qualitative
◉ Innovation games leverage cognitive psychology and ____ ____ to
create highly actionable results
Answer: Organizational behavior
◉ Name one 'What is the minimum valuable product' game
Answer: 20-20 vision, buy a feature, prune the product tree
◉ Name one Innovation Game that helps identify what solution
customers need?
Answer: Product box, give 'em a hot tub, remember the future
PREPARATION PACK 2026 KEY CONCEPTS
AND REVISION NOTES
◉ A/B testing, questionnaires/surveys are examples of what kind of
Primary data?
Answer: Quantitative
◉ SImple surveys, Gemba, innovation games and trade studies are
examples of what kind of Primary Data?
Answer: Qualitative
◉ What of these are considered user research: Usage analytics,
government data, libraries, syndicated/private data?
Answer: syndicated/private data
◉ Which of these are considered secondary market research? Choice
modeling, conjoint analysis, questionnaires/surveys or A/B testing?
Answer: None - they are all primary market research
◉ Builds customer empathy with team doing the research, creates
vivid, concrete language and commitment to solve customers
problems, forms the foundation of innovation by letting you explore
,'what you don't know you don't know' are all strengths of what kind
of research?
Answer: Qualitative research
◉ Is less objective than other market research methods, does not
scale to large numbers of people is not statistically significant are all
weaknesses of what kind of research?
Answer: Qualitative research
◉ Using segmentation or sampling helps in what area of product
management?
Answer: research, among other areas
◉ __________ research is often more obtainable and useful with large
complex solutions having: relatively small numbers of customers, a
small number of transactions with each customer, transactions
costing hundreds of thousands to millions of dollars
Answer: Qualitative
◉ A ______ ________ is a series of questions or data characteristics that
are used to determine if a given person meets the desired
respondent profile
Answer: Respondent screener
, ◉ If you have ____ customers in your qualitative study, you can
expect to represent 70-75 percent of market needs
Answer: 12
◉ If you have ____ customers in your qualitative study, you can
expect to represent 90 percent of market needs
Answer: 30
◉ Innovation games are _____, serious games designed for _____
market and customer research
Answer: collaborative, qualitative
◉ Innovation games leverage cognitive psychology and ____ ____ to
create highly actionable results
Answer: Organizational behavior
◉ Name one 'What is the minimum valuable product' game
Answer: 20-20 vision, buy a feature, prune the product tree
◉ Name one Innovation Game that helps identify what solution
customers need?
Answer: Product box, give 'em a hot tub, remember the future
